Semrush Pricing Plans: Which One is Right For You?

Semrush Pricing Plans: Which One is Right For You?

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Semrush pricing plans offer a range of options for their SEO tool, known for significantly boosting website visibility and business revenue. 

Although Semrush is pricier than many typical business apps, selecting the appropriate plan is essential, particularly for budget-conscious startups. 

This guide breaks down the pricing structure, highlights the pros and cons of each plan, and helps you choose the most suitable one for your project. 

We will also consider alternative SEO tools if Semrush doesn’t align with your requirements. 

Semrush Pricing Plans Overview

Semrush is a top choice for SEO and digital marketing, offering a wide range of tools like keyword research and competition analysis. It’s suitable for all businesses, big or small. As digital marketing changes, Semrush updates its features and prices. Choosing the right Semrush plan is important for matching your business’s specific needs and budget. It’s about picking a plan that fits your marketing goals and budget, helping your business grow and succeed online.

  • Pro Plan – $129.95/month
      • Designed for newbies and small teams.
      • Includes 5 projects and allows tracking of 500 keywords.
      • Offers 10,000 results per report.
      • Features include SEO, PPC, competitor analysis, keyword research, website audit, backlink analysis, and advertising tools.
  • Guru Plan – $249.95/month
      • Perfect for agencies and midsize businesses.
      • Includes 15 projects and allows tracking of 1,500 keywords.
      • Offers 30,000 results per report.
      • All Pro features, plus content marketing toolkit, historical data, multilocation and device tracking, Looker Studio integration.
  • Business Plan – $499.95/month
    • For large agencies and enterprises.
    • Includes 40 projects and allows tracking of 5,000 keywords.
    • Offers 50,000 results per report.
    • All Guru features, plus share of voice, extended limits, API access, PLA analytics, free migration from third-party tools.

Semrush Pricing Plans

Here’s a quick summary with the pricing details for Semrush’s Pro, Guru, and Business plans, along with the features available in the plans:

Plan Features Pro Plan Guru Plan Business Plan
Monthly Pricing $129.95/month $249.95/month $499.95/month
Annual Pricing (Monthly Breakdown) $108.33/month $208.33/month $416.66/month
Projects Limited More than Pro Most extensive
Keywords to Track Limited More than Pro Most extensive
Analytics Access Basic Advanced Full
Looker Studio Not available Not available Available
Share of Voice Metric Not available Not available Available
Historical Data Not available Available Available
Content Marketing Platform Not available Available Available
API Access Not available Not available Available
Additional Users At additional cost At additional cost At additional cost
Free Plan Limited features
Free Trial Available Available
Yearly Discount Up to 17% off Up to 17% off Up to 17% off

Additional Features Across the Subscription Plans

  • Semrush Local: Enhances local visibility with listing management tool and review management tool. Available in Basic and Premium plans.
  • Semrush Trends: Competitive research tools for understanding consumer trends, traffic analytics, market explorer, and more.
  • Agency Growth Kit: Tools for inbound and outbound agency growth, client management, and professional reporting.
  • ImpactHero: AI tool for content analysis by buyer journey stages.

Agency Growth Kit

Who Should Choose Which Semrush Plan?

  • Small Businesses and Individual Marketers:
      • Pro Plan: Ideal for small businesses with limited budgets needing basic SEO, PPC, and SMM tools.
      • Best for: Local SEO, basic keyword tracking, and initial competitor research.
  • Medium-Sized Businesses:
      • Business Plan: Designed for large-scale operations needing extensive API access, higher project limits, and advanced reporting
      • Best for: Developing comprehensive SEO strategies, in-depth market research, and content planning.
  • Large Enterprises and Agencies:
      • Guru Plan: Suited for growing businesses with a need for advanced analytics, content marketing tools, and historical data.
      • Best for: Managing multiple client portfolios, extensive keyword tracking, and competitive intelligence at a larger scale.

Hidden Costs and Value Additions

Now that you have an overview of the Semrush pricing plans, which plan is suitable for whom, and what features are available in each, you may also want to check out some additional costs you may incur. However, Semrush also goes above and beyond to offer many value additions as well. Check them out below.

Additional Costs:

  • Extra Users: Additional charges for extra users, especially on Pro and Guru plans, can add up. Each additional user incurs a fee, making it essential for teams to plan accordingly.
  • API Access: Available with the Business plan, API access may lead to increased costs for those who require extensive custom data pulls.

Value Additions:

  • Training and Support: Semrush offers extensive training materials and support, adding significant value, especially for new users or those upgrading to more complex features.
  • Regular Updates: Continuous updates and new features are added without additional costs, keeping the tool relevant and powerful.

Maximizing ROI:

  • Choose the Right Plan: Select a plan based on your actual needs. Overestimating requirements can lead to underutilization and reduced ROI.
  • Use All Features: Explore and use all the features available in your plan to maximize its potential.
  • Regular Review: Regularly review your usage and results to ensure you’re getting the most out of your investment, and adjust your strategies as needed.

How Do Semrush Pricing Plans Compare to Competitors?

In SEO tools, pricing, and value propositions play a significant role in decision-making. Below is a comparison of Semrush’s pricing and unique offerings against its key competitors, Moz and Ahrefs, to provide a clearer picture of what each platform brings to the table.

Competitor Pricing Plans Unique Value Proposition
Semrush Pro: $129.95/mo, Guru: $249.95/mo, Business: $499.95/mo Comprehensive suite covering SEO, PPC, content, social media; advanced features like historical data and competitive analysis
Moz Standard: $79/mo, Medium: $143/mo, Large: $239/mo, Premium: $479/mo Known for its user-friendly interface and MozBar browser extension; strong focus on SEO and link building tools
Ahrefs Lite: $99/mo, Standard: $199/mo, Advanced: $399/mo, Agency: $999/mo Extensive backlink database and SEO toolset; popular for site audits, competitor analysis, and rank tracking

Semrush stands out in the world of SEO and digital marketing tools. It offers a wide range of features, from keyword research to social media tracking, making it versatile for everyone – whether you’re working alone or in a big company. 

Semrush is user-friendly and always up-to-date with the latest trends, providing the latest tools to boost your marketing strategies. Compared to Moz and Ahrefs, Semrush offers more diverse features, making it a great choice for all your marketing needs. In short, Semrush gives you more tools and better insights to help you succeed in digital marketing.

Conclusion: Boost Your Marketing with the Right Semrush Pricing Plan

Choosing the right Semrush pricing plan is key to improving your marketing. Whether you pick Pro, Guru, or Business, each plan fits different business sizes and needs.

Teaming up with Flying V Group can make your Semrush plan even more effective. We offer strategies that match your business goals, using our expertise in Semrush and knowledge of various industries. With us, you get more out of your digital marketing tools.

In short, the right tools and guidance can really lift your online presence. Let’s work together to make your brand stand out in 2024 with Semrush and our help.


How much is a subscription to Semrush?

A Semrush subscription starts at $129.95/month for the Pro plan, $249.95/month for the Guru plan, and $4499.95/month for the Business plan. Annual subscriptions offer significant savings.

Why is Semrush so expensive?

Semrush’s pricing reflects its comprehensive suite of advanced SEO, content marketing, competitor analysis, and PPC tools, designed to deliver significant value and ROI to diverse digital marketing needs.

Is it worth paying for Semrush?

Yes, paying for Semrush is worth it for many businesses and marketers due to its extensive data analysis capabilities, competitive insights, and continuous updates that aid in effective digital marketing strategies.

Can I get Semrush for free?

Semrush offers a free version with limited functionality. It provides basic tools and insights, useful for an initial understanding of SEO and digital marketing.

Is Semrush the best SEO tool?

Semrush is considered one of the best SEO tools due to its comprehensive features, accuracy of data, and versatility in handling various aspects of digital marketing and SEO strategy.

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