What is Programmatic?
Programmatic advertising is the automated and efficient process of buying and selling targeted digital advertising on websites, apps, and Connected TV (CTV) devices.
Julie Wood
Director of Programmatic Ads
Flying V Group
Ads served using programmatic are placed in front of internet users that meet the advertiser’s Ideal Customer Profile (ICP) using a method called Real-Time Bidding (RTB).
RTB is similar to an auction by awarding whoever bids the highest the ad placement. Programmatic ads are different than ads placed on search platforms such as Google. Ads served programmatically will reach users as they browse throughout the “rest of the internet” once they leave a search engine and begin sifting through specific webpages of interest or while they are passively browsing content on publishers they know and trust.
How Can Flying V Group Help?
By taking advantage of Flying V Group’s programmatic solutions, you can benefit from customized advertising campaigns to reach and convert potential customers across a broad spectrum of industries. See how our programmatic advertising solutions can help you precisely target relevant audiences, create brand awareness, and drive both online and offline conversions
Available Targeting Tactics
Addressable Geo-Fencing
Target users at the house hold-level using GPS and plat line data. Curate a list of addresses in real-time based on location and up to 3,000+ demographic variables, or provide proprietary address lists.
Keyword Contextual
Create a custom list of keywords relevant to the product or service, and retarget users who view content featuring those keywords.
Geo-Fencing with Conversion Zones
We will understand your competitive landscape and learn from those that are already successful in your industry. We view your website from your perspective to understand other challengers and the threat they pose.
Site Retargeting
Re-engage website visitors by serving them ads as they visit other sites.
Search Retargeting
Retarget users based on their search terms with recency controls to target instantly or up to one month later.
Category Contextual
Serve ads on pages that are categorically relevant to the product or service, choosing from over 300 categorical contexts.
Available Creative Formats
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CTV
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Social
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Native
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Video
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Display
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Audio
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Mobile
Programmatic Benefits
- Target consumers at every stage of the sales funnel with comprehensive solutions.
- Ensure message relevancy by retargeting users instantly or up to one month later with variable recency.
- Target video streamers on large and small screen CTV devices at the household-level, or retarget them based on online behaviors such as websites visited, keywords searched, and contexts read.
- Measure online conversions such as online sales, signups, form fills, and more, including for CTV advertising.
- Track offline conversions to identify the physical visits generated by a campaign, including for CTV advertising.
- Achieve performance at scale on high volumes of campaigns.
Should I Pair My SEO/SEM with
Programmatic Advertising?
The simple answer is yes! When combined, programmatic advertising helps drive an increase in overall searches for advertisers, which ultimately leads to higher rankings for web traffic. Advertisers should also consider the following when pairing SEO/SEM and programmatic:
- Since 93% of internet traffic starts with a search engine, it is important to be present as users begin their browsing.
- A search query is the number one indicator of customer intent, so it’s important for advertisers to maintain a presence throughout the “rest of the internet” in order to ensure they stay top of mind with their target audience ahead of user searches.
- Users are more likely to click on a relevant ad after performing a search and interacting with a brand that ranks at the top of Google.
- Advertisers can drive increased brand recognition among target audiences by expanding their reach outside of search engines and social media channels.
- Programmatic helps drive down overall advertising costs and increase ROI when paired with SEO/SEM since the CPM (or cost per thousand impressions) structure is not determined by the market or the most valuable keywords in the same way as SEM.
- Approximately 75% of customers use multiple channels before taking an action or making a purchase, so it is critical that advertisers implement a diverse media mix.
- Programmatic advertising is the fastest growing paid media tactic in the marketplace – growing 25% compared to last year and expecting to grow more than 41% in 2024.
- Programmatic advertising leverages powerful AI technology to gather insights on your audience in real-time, allowing advertisers to maximize campaign efficiencies through regular optimizations based on user behavior.