For businesses, having a strong online presence is no longer an option but a necessity. Search engine optimization (SEO) and social media are two important elements that can help businesses boost their visibility online.
However, it’s not enough to simply have a website and social media accounts; you need to leverage the power of SEO and social media to drive traffic, increase engagement, and ultimately, drive sales.
Mark Traphagen, VP of Product Marketing & Training @seoClarity, claims there are five ways social media supports organic search marketing campaigns:
1. Create Links Opportunities
Design a social media marketing strategy for promoting “linkable” content that can be linked and shared by others regularly
2. Increase Brand Awareness and Positive Mentions
Be sure to look for opportunities where new consumers might be encountering your brand, create relationships with them, and find ways to foster positivity.
Create great content and engage people so they can see what sets your company ahead of its competitors; that’s how you grow loyal brand advocates.
3. Build Partnership
Respond to people’s questions and comments on social media; be professional when providing constructive feedback.
Also, have you ever thought about co-creating content with an influencer in your niche who is not being a direct competitor?
4. Establish Authority
Your website is the heart of your brand. Build authority with long-form blog posts, podcasts, and videos. Use social channels to direct traffic back to your content.
5. Boost Content Lifespan and Engagement
Sharing your newly published content on social media will make it discoverable and more likely that people will share it afterward, allowing the content to circulate with a longer lifespan.
‘Old’ yet high-performing content can be revitalized to maximize its lifespan. The only thing you need to do is to make sure it fits your audience’s current needs and trends.
According to Aaron Mackel, Director of Agency Strategy at Hurrdat, YouTube videos help SEO; he explains:
“Search engine results pages (SERPs) are changing rapidly. With ever-expanding features like featured snippets, People Also Ask, FAQ snippets, photo, and video results, local search results, news results, shopping results, and more, Google is making it easier for searchers to find the answers they need online.
Unfortunately, this also means the traditional approach of getting your website to rank in search results isn’t enough anymore. You must explore every possible avenue to capture SERP real estate and get found.”
“YouTube videos are being featured in Google search regularly. Incorporating YouTube videos into your marketing strategy makes you more likely to get your content in front of searchers, particularly those who want video content.”
According to Krystin Pipkin, Social Media and Reputation Manager at Boostability, Pinterest, and SEO work together as follows:
“Social media can help SEO, and Pinterest is no different. As a Pinterest user, you can save or “pin” any image you find online or add it to your account.
You create different boards and categorize collections with the topics and collections you’re interested in.
When they are pinned, most images are linked to the original websites they’re from. That’s why Pinterest and SEO can both benefit one another.“
Krystin further adds:
“There are four main factors that influence Pinterest SEO. Those factors are domain quality, pin quality, pinner quality, and topic relevance.
Pinterest determines pin quality by the freshness of the content, the popularity of the saved pins, and the amount of engagement it receives from users.
For example, if someone else shares a pin from your board with theirs, Pinterest will track the engagement from every instance of the pin. Improving and optimizing pin quality is important for Pinterest and SEO.”
What is Going to be More Important: SEO or Social Media?
It’s difficult to say what will be more important in the future, SEO or social media.
For now, while you can succeed with either one, at the end of the day, it’s best to use a combination of both.
Social media marketing increases social engagement and funnels traffic back to your website. SEO makes that content accessible to search engines and brings free organic visitors.
Closing Thoughts
Striking the right balance between SEO and social media is crucial for businesses seeking to maximize their online presence. By creating link opportunities, enhancing brand awareness, forming partnerships, establishing authority, and prolonging content lifespan and engagement, social media can greatly support your organic search marketing campaigns.
To achieve the best results, businesses should focus on integrating both SEO and social media strategies, ensuring that they complement each other and drive greater visibility and engagement across multiple platforms.
At Flying V Group, we can help you create a winning strategy that combines the power of SEO and social media. Our expert team can help you improve your search engine rankings, increase brand awareness, and engage with your audience on social media. Don’t miss out on potential customers – contact us today to learn how we can help you grow your business online!
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