Social media seems easy enough for anyone to use. But if you are running a business, an effective social media marketing campaign is essential to its success. However, effective social media marketing is a high-cost and high-risk investment when done in-house. It is important to understand why you are outsourcing your company’s social media marketing to generate desired results.
5 Reasons to Outsource Your Social Media Marketing
Social Media Platforms Versus Cryptocurrency
Outsourcing your social media marketing means that you gain quick access to someone with experience who then deploys fewer resources to achieve better results. Outsourcing agencies use sophisticated and advanced tools like Sprout Social, Hootsuite, Hubspot, Buffer, and so on, to understand consumer insights and design unique strategies that would sell your brand better.
Investing in similar tools in-house will come at a huge cost that may eat deep into the available capital that could be better used for other aspects of your business. Many companies spend a lot on their social media management, but because their spending is not properly combined with other essential aspects of a successful social media marketing strategy like experience and expertise, they get weak results.
Outsourcing helps you to bypass the costs of hiring, onboarding, and maintaining an in-house team as you get access to a team of skilled people at a more efficient cost. This reduces operational cost by about 30% because it costs about $70,000 to $250,000 per annum to hire a social media marketing talent, you will gain access to a team that is ready to go at $20,000 to $200,000 per annum.
Closing the Skill Gap
Staying ahead of the competition in your market is pivotal to your business success. Mastering social media is an effective way to achieve this feat. Unfortunately, several business owners underestimate what it takes to generate impressive results with social media marketing. Some realize its importance but already have more than enough going on at every point in time to fully focus on the proper strategy..
You can force yourself to manage your social media marketing, but you must make a keen effort to generate desired results. Or you can allow the experts to handle it. There is no reason to struggle to make the most of your social media presence when you can just get the right people to do it for you with ease. It takes full-time commitment to successfully integrate social media into organizational goals and objectives, and this is why outsourcing is the answer.
Social media is about the one aspect of marketing where only the outside-in approach provides the perspective and freshness that can continue to appeal to a business audience. Agencies can afford to test various ideas and strategies to design the right social media marketing bouquet for your business.
Time is the most valuable resource to any business that wants to achieve its goals. Maintaining an in-house team is time consuming when you consider the process of hiring and onboarding. By outsourcing your social media marketing, you can afford to get desired results without spending time that you truly cannot afford on it.
Managing a social media presence effectively involves managing various social media accounts, content marketing, tracking analytics, monitoring trends, a and tweaking strategies. It is an all-round time-consuming effort that can only be effectively handled by a qualified team. Outsourcing is the quickest way to remove the pressure and achieve the desired results.
The response to the demanding nature of social media management is not to avoid it or do it perfunctorily. No business can succeed if it costs your business responsibilities to succeed with your social media presence. Outsource it so you can devote quality time to the things that only you can do.
Scale Your Social Investment
Many business owners throw money into their social media marketing and expect everything to sort itself out after. That’s not how it works. There is a need to have a concrete social media team and understand the social landscape and how it relates to your niche or industry before you can measure the return on your investment.
The best option to get this relevant analysis within your business context is by outsourcing to a third party. As you leave the experts to handle it, you end up spending less time and money and this frees up more resources that can be deployed to other aspects of your business. Consequently, your business is able to scale and your customer base will grow as a response.
The goal of every business is to set and achieve bigger goals. This means you want to grow to an extent where you have a bigger budget for your social media marketing as well. Regardless of the size of your company, outsourcing can help to generate impressive returns on your investment as you reach a wider audience.
The thing about hiring a professional social media marketing agency is that you will get more than you bargained for in terms of deliverables. While their primary responsibility is to cater to your social media marketing needs, their ultimate goal is to contribute their efforts to the big picture. As such, they are handy to help with additional requirements in your business that they have the expertise to handle in order to generate better performance and results..
For instance, because social media marketing is a subset of digital marketing, they can provide excellent ideas to grow your organic presence through search engine optimization. They can also help with paid search advertising campaigns, pay-per-click advertising, and much more in order to provide a cohesive and holistic marketing and advertising strategy..
The important thing for professional social media marketing agencies is to take your business from where it is to where you want it to be through campaigns, conversions, growth, framework, and connections.
Tips for Outsourcing Your Social Media Marketing Successfully
Clarify Expectations from the Beginning
Ask the right questions so you may know if you’re getting a good deal. Don’t make assumptions. Instead, find out what you’re getting into. Find out about their service offerings, retainers and timelines before you sign any document.
Remember to ask these vital questions in the beginning. You may discover terms you are not pleased with later on if you quickly jump into an agreement because of the points you paid attention to at the start. You need an outsourcing firm that can deliver sustainable results in line with your specific goals and objectives.
The areas you need to clarify include the following:
- What is their level of experience?
- What is their preferred means of communication?
- Do they currently work with your competitors? If yes, how would they manage you together?
- What is their platform of specialization, if any?
- What tools do they use?
Consider Client Reviews
If you are considering a social media marketing agency with a history of outstanding performance, you need to know what clients have to say about their services. Their reviews on platforms like Google and Clutch can help you to design and manage your expectations. Also, don’t just review the feedback on the agencies you are considering, but also that of other businesses in your industry.
The more you observe how the needs of previous clients have been met, the more insight you gain into the value of the agencies’ work. Of course, apart from the third-party reviews, you also need an in-depth review of the agencies’ portfolio. An outsourcing agency that cannot brand and market itself to you convincingly is likely to struggle to market your business to your preferred audience.
When you narrow the agencies to the fewest that have the potential to meet your needs, choose the agency that can deliver top-notch content within the agreed time consistently. They must also be flexible enough to accommodate the changing needs of your business.
As much as possible, avoid reinventing the wheel. If you’ve got friends or colleagues that have enjoyed good outsourcing services from a social media marketing agency, you can use their connection. Nothing beats the testimonials of the people in your circle. You can also extend the search to online referrals through relevant forums and online communities.
Don’t make a decision until you have compared quotes from various qualified agencies. This is the easiest way to get the best services at the best market price. Remember to inquire about hidden or additional charges to avoid getting ripped off.
Experience and Reputation
Social media is a fast changing landscape which levels the playing field for outsourcing agencies to an extent. However, no matter how many things change, more things stay the same. In fact, social media platforms themselves compete to look more like each other, and this means experience can be transferred from platform to platform while their uniqueness is fully recognized.
You need to hire a social media marketing agency with mettle to generate desired results. While anyone can brand themselves as ‘experts’, the result ultimately separates the experts from the amateurs and that should be your focus.
Beyond what an agency calls itself is what other people call it. What do people have to say about the agency you are considering? How do they treat their customers? How do they attend to their issues? Do they engage? Are they active on social media themselves? Charity always begins at home. A social media marketing agency that cannot boast of an impressive social media presence cannot create one for you.
Better Results Guaranteed!
Several businesses start their social media journey without first mapping a clear path. They begin the trip and discover that it is not as easy as assumed. Most of them then conclude that it’s all just hype. But those who begin with an end in mind by leaving their social media presence to be handled by a team of meticulous social media practitioners have a different story to tell because it works for them.