Email SEO is a powerful marketing approach that combines the effectiveness of email marketing with the optimization strategies of SEO. By leveraging the strengths of both disciplines, email SEO aims to enhance your online presence, drive organic traffic, and improve conversions.
With email marketing, you can engage and nurture your subscribers through personalized campaigns, while SEO techniques ensure that your website ranks higher in search engine results. In this article, we will explore the key principles and strategies of email SEO, providing valuable insights and practical tips from experts in the field.
We have asked some of today’s best digital marketers how they use SEO and email marketing, and their answers will surprise you:
Sarah Jameson, Marketing Director @ Green Building Elements, says:
Consistently Check your Email and Website Analytics.
Understanding customer behavior can improve your website traffic and conversion rates. Knowing their behavior can give you a better idea of what content to target in your email marketing campaign and which landing pages to link.
Try Various Email Marketing Content.
Use video or infographics to capture new customers and keep the enthusiasm of your existing clients. Many people who check emails could take a break from reading written text and give them high-quality visual content, making it easier to comprehend and compatible with every device.
Post-purchase Automated Messages.
Extend the positive customer buying journey by keeping in touch with them even after making their purchase. Keep them in the loop on the latest deals and discounts on offer as well, so you also build customer loyalty instead of just website traffic.
Personalize Content According to your Subscriber’s Behavioral Triggers.
Customer segmentation and audience research will help you target your subscribers with content in a smarter way.
This saves you time and resources by giving customers the relevant content they are already interested in. You can also automate this, so it’s easier for the marketing team to keep track.
Mohamed Natheem S, SEO Expert @ Mailmodo, writes:
None of your marketing channels should exist in a vacuum. They must be connected in a way that benefits your business. We have leveraged emails for:
1. Email Outreach Campaign
Email outreach is the most effective technique to connect with relevant websites in your niche to earn links, which will help you rank higher. At Mailmodo, the results of our outreach outperform all our campaigns.
2. Email Survey Campaign
User intent is the most underrated SEO strategy. Understanding your audience persona will help you create better content for your blogs, ad campaigns, and newsletters.
You can send an email campaign with interactive survey forms containing all the data points you need to collect.
Bonus Tip:
If you see a good response on an email title or CTA, you can re-engineer and use it on relevant pages on your website.
Gosia Hytry, Head of Content @Spacelift, affirms:
The micro-niche influencers newsletters are the best way to promote your content through email marketing. It gets the eyeball of the industry leaders, audience, and a targeted group.
The content gets quick traffic due to promotion and also gets the ‘approved’ certification from the influencer who sent the email. The subscribers find the content authentic, reducing their resistance to sharing the content further.
People want to look smart, and the easiest way to look smart is to share quality content. Once the content makes it to the newsletter they follow, it gets the respect it deserves. People link back to the content, share it on social media and promote it to their circle.
Influencer email marketing is the best way to promote the content and push it on the SERP.
For example, tons of SEO and marketing articles are published daily. But only several of them are featured in the Aleyda Solis newsletter. Featured articles are considered authentic quality content and typically get shared on Twitter.
Jamie Irwin, Director & Founder at StraightUpSearch.com, shares:
Some of the best practices we use in-house include sending out regular email newsletters with engaging content, using targeted subject lines to entice subscribers to open emails, tracking click-through rates and conversion rates to analyze performance, and incorporating incentives such as discounts or free shipping to encourage website visitors to make a purchase.
While these are some of the things that have worked well for us, it’s important to experiment and find what works best for your audience.
There are many different tips and strategies that can be used to boost SEO through email marketing.
Some of the most effective include:
- incorporating keywords into your subject lines and body copy,
- creating engaging content that encourages clicks and shares,
- targeting subscribers with relevant offers based on their online activity,
- and tracking performance metrics such as open rates, click-through rates, and conversion rates to analyze performance over time.
Additionally, some experts recommend utilizing bonus tips such as
- including visual or multimedia content in your emails,
- encouraging users to sign up for your mailing list through contests or incentives,
- and leveraging third-party tools like email marketing platforms or services to help optimize your efforts.
DanavirSarria, Founder @ SupplyDrop, writes:
Email can affect organic traffic and rankings through branded search, direct traffic, and overall awareness that can lead to word of mouth or even digital PR.
The key is to have a great newsletter strategy that subscribers enjoy, which you can identify by seeing if you have a 40% or higher open rate.
For this, you will want a well-curated newsletter that contains content within the email, rather than just a list of articles like most bloggers send.
Deni Ivanov, Digital Marketing Director @ Royal Cleaning, affirms:
Using email marketing to gather customer ratings and feedback can aid your SEO efforts. By providing incentives and means for your customers to leave feedback on your website, you can ensure additional traffic to your site and improve engagement on the page.
Your customers’ feedback is valuable for SERPs, and the keywords they use to describe your products and services can notify your content creation and SEO.
Email marketing can also fuel customer referrals, which ultimately helps boost site traffic. Offering discount coupons through emails to customers is a great way to reward loyalty and can also help expand your reach.
Every new recipient of your email who will click through the email CTA and get directed to the site are additional traffic, and potential customers reached through your existing customers.
Jeffrey Zhou, Co-Founder & CEO @ Fig Loans, shares:
When sending emails to your list, use the power of storytelling. Instead of boring round-ups and “Hey, you might have missed our blog this week…” you can tell relatable stories that can pique the interest of your audience.
If you don’t have epic stories. You can tell anecdotes and small vignettes of your daily life, then find a way to relate that to the content or blog you wish to promote.
Storytelling humanizes you and makes you resonate with your customers. It prompts them to check out what else you have in store in your blog posts, so theywill most likely visit your website and read.
Amit Raj, FounderofThe Links Guy, writes:
Email marketing is one of the greatest strategies to boost traffic, but to succeed, you must be strategic in designing your campaigns.
Personalization in email marketing is key to gaining more traffic; in our link-building marketing strategy, we automate an email template specifically designed for a batch of contacts with a personalization strategy that piques the readers’ interest.
Most agencies usually create a template and spam the inboxes of any contact person related to the website they’re doing outreach on. This is true if your outreach focuses on quantity rather than quality.
Make sure to slow down and take time with each outreach email. This means researching what you’re pitching, which website you’re pitching for, and to whom you’re pitching.
This strategy is going for quality rather than quantity. Once we understand how to bridge what we’re pitching with the website’s audience and the person we’re reaching out to, the email transforms. It’s no longer a cold email, it’s become a conversation starter.
Yanna Berman, Founder of Urban Mamaz, shares:
Most of us, content creators, pour our hearts and soul into creating a good piece of email marketing with hopes of being opened by everyone on our list.
We use dependable resources so that our information is solid. We add a good call to action and even some exclusive promotional materials to subscribers.
But for these emails to work or for people to read all the good content we write there, subscribers still need to open and read them.
That being said, in order for people to see and open your emails, you must have a very enticing subject line. That is your only time to make an impression, so use it wisely.
Your subscribers get dozens of emails every day, including yours. This means you’re not special, and one way to stand out is with a clever subject line.
Logan Mallory, VP of Motivosity.com, says:
Shorter emails that include graphics (images, gifs, charts, etc.) are great ways to boost organic website traffic. They’re designed to funnel traffic onto the website.
The email is a teaser or a preview, so someone has to click on the website to learn more.
To increase open rates for the emails, have your most important points in the header and a few bullet points at the top so people don’t have to scroll to read them.
This technique boosts both open and conversion rates, as well as funnels organic traffic to your website.
Closing Thoughts
When it comes to digital marketing, the integration of SEO and email marketing opens up a world of possibilities. Through a combination of targeted subject lines, engaging content, personalization, and leveraging influencers, businesses can harness the full potential of these strategies. From boosting website traffic and improving conversion rates to enhancing brand awareness and earning quality backlinks, email SEO can yield significant benefits.
Remember, it’s crucial to continuously analyze and adapt your approach based on your audience’s preferences and behavior. By implementing the expert tips and techniques shared in this article, you can unlock the true power of email SEO and propel your business to new heights in the online realm.
If you’re looking to enhance your online presence and maximize your marketing efforts, consider embracing the harmony of SEO and email marketing. Contact Flying V Group, a leading digital marketing agency, to unlock the full potential of this dynamic duo and soar above your competition.
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