Video has become one of the most effective ways to communicate with your audience and share your brand’s message. A well-crafted video can convey a lot of information in a short amount of time, which is why it’s so important for brands to understand how to make good ones.
Whether you’re a small business owner or a large corporation, the way you use video has an impact on your bottom line. If you want to see results from your marketing efforts, then it’s important to get yourself on the right track by learning how to create high-quality videos that will improve engagement and increase conversions.
The following guide will help you make eye-catching videos for your marketing strategy in 2023.
Keep Videos Short, but Not Too Short
A lot of people think that the longer their video is, the more likely viewers are to watch it. This isn’t always true—in fact, most brands have found that keeping videos short is better for engagement.
Per Youtube, people are more likely to watch a video that lasts between one and two minutes than they are to watch something longer. If you’re worried about losing engagement by keeping your videos short, remember: You can always break them up into segments. This is especially helpful if you have a lot to say about your product or service—just make sure that each part of the video focuses on one thing so viewers can easily follow along.
A good rule of thumb is to keep your videos under three minutes. Videos that are too long can be tedious for viewers, and they may lose interest before the end. However, you want to make sure that your video contains enough information to make an impact on viewers’ lives. If you feel like your video needs more time, then add another video or two in order to explain everything clearly.
Subtitles are a great way to make your video more accessible to people who don’t speak English as their first language. It also helps those who prefer to listen rather than read while they watch a video. Subtitles allow you to use visuals and still convey your message effectively.
Don’t just use one language. If you’re going to include subtitles, make sure that you have at least two versions of your video. One should be in English, and the other should be in whatever language is most common for your audience. This way, everyone can enjoy your video and learn something from it. The more languages you include, the better!
If you’re going to use subtitles, make sure that they are clear and easy to read. You don’t want your audience getting distracted by trying to figure out what the words say or losing interest because they can’t understand what is being said. Pro Tip: You can use video editor software to add subtitles into your video.
You also want to make sure that the subtitles don’t get in the way of the visuals. Make sure that they aren’t too long and that you don’t have too many of them on screen at once. Your audience should be able to focus on what is happening in the video without being distracted by trying to read subtitles.
Finally, there are many ways to create subtitles. Some people use software, while others simply write them by hand. If you’re going to use software, make sure that it is easy to use and doesn’t take too long.
Let People Control Their Video Playback
It can be difficult to convince people that they should watch your video. You want them to feel like it was worth their time and money, so you need to make sure that they are able to control what is happening in the video. This means letting people pause or rewind whenever necessary, as well as fast-forwarding if there is something important that happens later in the video.
Make sure that you don’t make people wait for a long time before the video starts playing. This can be a huge turn-off for viewers, especially if they have to sit through an advertisement before being able to watch the content of your video.
There are many options for controlling video playback. Some people like to use a keyboard and mouse, while others prefer a remote control or other devices. If you want to let your viewers control their own experience, make sure that they have plenty of options available to them.
Avoid Abrupt Cuts between Shots
Cuts are used to transition from one shot to another, but they should not be abrupt or jarring because they can make the viewer feel like they’ve missed something important. If you have more than one camera, use them to show different angles of a scene or even multiple scenes at once. This is a great way to show your audience what’s going on around them and give them a greater understanding of what’s happening in each scene.
If you’re filming a scene in which two people are talking, try to avoid cutting between shots of each person talking. This will make it seem like they’re talking over each other, even if they aren’t. If you want a cut in your video, make sure that it’s smooth and seamless so that viewers don’t notice the change.
Keep Your Video Content Relevant
If you’re filming a video, make sure that your content is relevant. Don’t just put a bunch of stuff in the video because you think it looks cool or funny; make sure that it actually has something to do with your industry and business.
Keeping your video content relevant is vital because it will help you to keep your viewers interested and engaged. If you want to make sure that your video is relevant, try asking yourself a few questions: Does it have anything to do with my business? Is this something that would be interesting for my target audience? Can I relate it back to the product or service I’m offering?
If you can answer yes to all of these questions, then you’re on the right track. Keep in mind that relevant content is only one part of the puzzle though—if your video is boring or uninteresting, it won’t matter if it has something to do with your business or not.
Use Humour (When Appropriate)
Humour can be a great way to engage your audience, especially if it’s used properly. If you find that humor works best for you and your business, then use it! Just make sure that the joke isn’t inappropriate or offensive in any way—some people have very different senses of humour than others.
You can add memes and other funny pictures to your videos in order to add some humor, or you can even make a video that’s just plain silly. If you don’t how to create memes then it is best to use meme generator tool to help you decide the best memes to add into the video. There are endless ways you can use humour to engage viewers and keep them watching (and laughing).
Choose Music that Fits the Mood of Your Video
Music can be a great way to set the mood in a video. If you’re making an emotional message, then choose music that fits the tone of what you’re saying. For example, if you’re sharing some bad news with your audience, then using somber music will help them feel more serious and sad as well (which is likely what they want). If you want to add some humour to your video, then using upbeat music will help viewers feel more lighthearted—and maybe even laugh along with you!
If you want to use music in your video, then make sure it’s free to use. There are many websites out there that feature royalty-free music and these can be used for any type of content without incurring extra costs. Or you can even use a music video maker to add your video with a piece of music in it that is relevant to the content of your video.
This will surely make your video more fun and entertaining to watch!
Plan for Vertical Viewing
If you are creating a video for the web, then make sure it’s in a format that is compatible with mobile devices. This means making sure your videos are not horizontal but vertical. This will allow viewers to see everything clearly on their phones or tablets even though they may be viewing it in landscape mode.
Vertical videos are also more likely to be shared on social media sites like Facebook. Most people prefer to watch videos in portrait mode, so it’s important for you to create content that is compatible with this type of viewing experience.
Test Your Video on Multiple Devices Before Publishing
It is important to test your video before publishing your multiple devices to ensure that your video is viewable on all devices, which will increase your viewership. Be sure to check how it looks and functions on mobile phones and tablets because these are the most popular devices used by consumers today.
Because at the end of the day, even if your video has the best content but does not work properly on multiple devices your efforts will all be useless because nobody will be able to view it.
This new generation of consumers expects more from brands, and frankly, they should. If you want to reach this demographic, you’re going to have to adapt. One tried and true method for doing this is with video content. Unfortunately for marketers, the bar for success is significantly higher than it used to be. Creating an effective marketing video today means creating a short film that captures the attention of your audience and inspires them to action. That’s not easy to do in a world where traditional marketing messages are drowned out by social media posts and TV commercials. But if you can capture your audience’s attention, you’ll have a chance at succeeding in this new era of marketing—and no one in your industry will be able to ignore you.