If you’re like most small business owners, you probably don’t have time to worry about digital marketing. You’ve got enough on your plate without trying to learn the ins and outs of SEO, PPC, and social media. But the truth is, you can’t afford not to be involved in digital marketing. If you don’t have a strong online presence, your customers will find someone else who does. And that means revenue lost for your business.
That’s why it’s crucial that your business partner with the right digital marketing agency. You want one that will take care of all of those tasks so you can focus on your business.
But how do you know which agency is right for you?
Stay tuned because this guide covers everything from what makes a good digital marketing agency to what questions to ask before signing on the dotted line. Without further ado, let’s get started!
Why You Need a Digital Marketing Agency
You need a digital marketing agency because you can’t do it all. Think about this. As a business owner, you must manage your marketing, sales, human resources, accounting, and more.
You’re also responsible for ensuring your product or service is the best it can be. This means constantly testing new ideas and improving what doesn’t work.
It’s an exhausting job! That’s why you need a digital marketing agency to handle some of the tasks so you can focus on what matters most: growing your business.
Another fact is that It’s not easy to hire the right people and then train them in-house. Besides, too many other things need your attention, and time is money!
A good digital agency will be able to take care of this for you so that you can focus on growing your business. With a dedicated team of experts, you can be sure that they will have the knowledge and experience to handle any task that comes their way.
What is a Digital Marketing Agency?
A digital marketing agency is a company that provides services related to digital marketing and advertising.
These include services such as designing a website, developing a strategy to market your business online, and creating content that will help you reach your goals. They also provide search engine optimization (SEO), pay-per-click advertising, social media marketing, website design and development, email marketing, and more.
The agency can help you with everything from creating an effective website and social media channels to running paid ads on Google or Facebook. They will ensure your website is up-to-date and optimized for search engines. They will also handle content creation, social media management, SEO, PPC management, and more.
A good digital marketing agency should be able to help you achieve your goals, whether they are increasing traffic to your site, driving sales, or improving brand awareness.
Even though some agencies can handle all these services simultaneously, others specialize in one or two areas. That is why there are various types of marketing agencies.
Types of Marketing Agencies
As you’re looking for a marketing agency, you must know what kind of services they provide. The types of agencies include:
Digital Marketing Agency
A digital marketing agency is a company that provides marketing services to businesses and organizations in the digital space.
These agencies specialize in using digital channels and technologies to promote and advertise products, services, or ideas. These channels include websites, blogs, email marketing campaigns, social media platforms, and mobile applications.
Digital marketing agencies typically offer various services, such as web design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
They can help you build a website, design a mobile app, and develop social media marketing strategies. They also provide analytics to track your company’s performance.
You could say they’re an integrated marketing agency that offers various services, including brand strategy, advertising, content creation and distribution, public relations, digital marketing, and more.
The goal of a digital marketing agency is to help businesses reach their target audience, increase brand awareness, generate leads, and ultimately drive revenue through various digital marketing strategies.
What differentiates digital marketing agencies from other kinds of agencies is their knowledge of how to use digital platforms such as social media and websites to reach your audience. They can help you develop and execute a successful strategy that integrates all the different things you need to do in order to market your company online.
Search Engine Optimization (SEO) Agency
A search engine optimization (SEO) agency is a type of marketing agency that focuses specifically on improving a website’s visibility and ranking on search engine results pages (SERPs).
Unlike other types of marketing agencies that might use tactics like social media advertising or email marketing, SEO agencies employ a range of strategies and techniques to improve a website’s organic search ranking. This might include optimizing on-page elements like title tags and meta descriptions, creating high-quality content that targets specific keywords, and building links from other reputable websites.
The ultimate goal of an SEO agency is to help their clients achieve higher rankings on SERPs, which can lead to increased website traffic, better brand visibility, and ultimately, more conversions and revenue. While SEO is just one component of a comprehensive digital marketing strategy, it’s important, as it can significantly impact a business’s online success.
One of the things that set SEO agencies apart from other marketing agencies is their focus on organic search rankings. Unlike paid advertising, which can drive traffic to a website quickly but requires ongoing investment, SEO is all about earning traffic through creating high-quality, valuable content that search engines recognize as relevant to their users’ queries.
To do this effectively, SEO agencies conduct in-depth research into their clients’ industries, target audiences, and competitors, using this information to identify opportunities for optimization and content creation. They may also use technical SEO tactics, such as optimizing website speed, improving site architecture, and ensuring mobile-friendliness, to make a website more search engine-friendly.
Content Marketing Agency
A content marketing agency is a type of marketing agency that specializes in creating and promoting high-quality content that is designed to attract and engage a specific target audience.
At its core, content marketing is all about using valuable, informative, and entertaining content to build relationships with customers and prospects, establish authority in a particular industry, and ultimately, drive profitable customer action.
Content marketing agencies help their customers and other businesses create a variety of content types, such as blog posts, social media updates, videos, infographics, and more.
To be successful, a content marketing agency needs to have a deep understanding of their client’s business goals, target audience, and overall brand voice. They may conduct research to better understand their client’s audience and the type of content that resonates with them and then use this information to develop a comprehensive content marketing strategy.
Once the strategy is in place, the agency will work with its client to create and publish content on a regular basis, using a range of tactics to promote it and attract traffic. This might include tactics like social media marketing, email marketing, influencer outreach, and search engine optimization.
Social Media Marketing Agency
As the name suggests, social media agencies are everything about social media. A social media marketing agency is a type of marketing agency that specializes in helping businesses promote their products or services through social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Their primary goal is to help their clients reach their target audience on social media, build brand awareness, and drive customer engagement and loyalty. They do this by creating and executing social media strategies that include content creation, community management, and paid social media advertising.
One of the key things that set social media marketing agencies apart from other types of agencies is their expertise in understanding the nuances of each social media platform and how to leverage them for maximum impact.
They may also have specialized knowledge of social media analytics and tracking tools, which allows them to measure and optimize the performance of their social media campaigns.
An eligible social media marketing agency needs to have a deep understanding of their client’s business goals, target audience, and overall brand voice. They may conduct research to better understand their client’s audience and the type of content that resonates with them and then use this information to develop a comprehensive social media strategy.
Once the strategy is in place, the agency will work with its client to create and publish social media content on a regular basis, using a range of tactics to promote it and attract traffic. This might include tactics like social media advertising, influencer outreach, and community management.
Overall, social media marketing agencies help their clients build a strong social media presence, engage with their customers regularly, and drive profitable customer action.
Email Marketing Agency
An email marketing agency is a type of marketing agency that specializes in creating and executing email marketing campaigns for businesses. Their aim is to help their clients reach their target audience through personalized email campaigns, drive engagement, and ultimately, increase conversions.
Email marketing agencies are experts at crafting engaging and effective email campaigns that resonate with their client’s target audience.
They work closely with their clients to develop email marketing strategies that are tailored to their specific business goals and target audience. This may include tactics like email list segmentation, A/B testing, and personalized content creation.
One of the key advantages of working with an email marketing agency is that they have access to advanced email marketing tools and analytics that allow them to track the performance of their campaigns in real-time.
This data can be used to make informed decisions about future campaigns and optimize them for maximum engagement and conversion rates.
Email marketing agencies may also have expertise in other areas of digital marketing, such as search engine optimization (SEO) and social media marketing. This can be particularly valuable for businesses that are looking to integrate their email marketing campaigns with other aspects of their digital marketing strategy.
Marketing Automation Agency
Unlike other marketing agencies that focus on strategies and various kinds of content, marketing automation is rather about software. Marketing automation is a software-based system that allows businesses to manage repetitive tasks and processes, such as generating leads, social media posting, or automating e-mail campaigns.
A marketing automation agency is a company that helps businesses streamline their marketing efforts by automating routine tasks.
It’s like marketing your business on autopilot. These marketing automation agencies put your email campaigns, social media postings, blog posts, and everything that needs to be done online on autopilot.
They have the expertise in “programming the robots” to do marketing on your behalf. In this instant, the ‘robots’ are the software.
By doing so, they allow businesses to focus on more high-level marketing strategies and tactics that require human expertise.
One of the key advantages of working with a marketing automation agency is that they can help businesses scale their marketing efforts without increasing headcount. By automating tasks like lead generation and nurturing, businesses can reach more prospects with personalized, relevant messages, resulting in more conversions and revenue.
A PPC agency is a type of marketing agency that specializes in pay-per-click advertising. PPC stands for “pay-per-click,” which means that advertisers pay a fee each time someone clicks on one of their ads. PPC ads are usually displayed on search engine results pages, social media platforms, or other websites that display ads.
PPC agencies help businesses create and manage PPC ad campaigns. They work with businesses to develop ad copy, choose the right keywords to target, and set a budget for the campaign. Then, they use various tools and techniques to optimize the campaign and ensure that the ads are reaching the right audience.
While other agencies might specialize in SEO, social media, or content marketing, PPC agencies specifically work with businesses to create and manage paid ad campaigns. They have a deep understanding of how to use paid advertising to drive traffic, generate leads, and increase sales.
When deciding on what agency to hire, it is usually best to choose one that specializes in a specific area. All comes down to your needs and goals.
For example, if you want to improve your website’s ranking in search engines, it’s better to work with an agency that has experience in SEO rather than PPC.
Similarly, if you need to solidify your social media presence, then you should work with an agency that specializes in social media marketing. If you are looking for an all-around agency that can handle all of your needs, then it’s best to choose one that has a wide range of experience across different areas.
You might argue that why not hire someone in-house, say a digital marketer, to handle all your online marketing needs? Whether you hire an agency or find someone in-house, they all have merits and demerits.
Agency vs. In-house, Which is Better?
The question of agency versus in-house is an age-old one. Both have their pros and cons, and it really comes down to what your company needs at the time.
Pros of Hiring a Marketing Agency
Expertise: Marketing agencies have a team of experts in various areas of marketing, including SEO, social media, content marketing, PPC advertising, and more. By hiring an agency, you get access to a team with diverse skills and experience.
Cost-effective: Hiring a marketing agency can be more cost-effective than hiring an in-house team, especially for small and medium-sized businesses. Agencies typically have lower overhead costs and can offer a range of pricing options to fit different budgets.
Scalability: Marketing agencies can easily scale their services up or down to meet your business’s needs. For example, if you need more marketing support during a busy season, the agency can quickly adjust its services to provide additional support.
Cons of Hiring a Marketing Agency
Lack of control: When working with an agency, you’ll have less control over the day-to-day marketing activities. You’ll need to trust the agency to make the right decisions and follow your brand guidelines.
Communication challenges: It can be challenging to communicate effectively with a remote team, especially if they’re located in a different time zone or speak a different language.
Less personalization: Marketing agencies typically work with multiple clients at once, so they may not be able to provide the same level of personalization as an in-house team.
Pros of Hiring an In-House Marketing Team
Control: When you have an in-house team, you have complete control over the marketing activities. You can oversee the team’s work and make changes as needed.
Alignment: An in-house team can be more aligned with your business’s culture, values, and goals than an external agency.
Collaboration: Working in the same location can foster collaboration and creativity among team members.
Cons of Hiring an In-House Marketing Team
Higher costs: Building an in-house team can be more expensive than hiring an agency, as you’ll need to pay salaries, benefits, and other overhead costs.
Limited expertise: An in-house team may not have the same level of expertise as a marketing agency, especially in areas outside their core competencies.
Less flexibility: If your business’s marketing needs change, you may need to hire additional staff or lay off existing team members, which can be challenging and disruptive.
If you ask me, I’ll say it’s important to weigh the pros and cons of each option based on your business’s specific needs and goals.
When you have a limited budget and need a range of marketing services, working with a marketing agency can be a cost-effective and flexible option. However, if you have the budget and need more control over your marketing activities, building an in-house team may be the best choice.
At this point onwards, we’ll assume you’ve decided to go with a digital marketing agency. Let’s look at the various kinds of goals you may have for your business before hiring them.
Know Your Business Needs and Goals.
It is crucial to know your business needs and goals before choosing a marketing agency because it will help you find the agency that is the right fit for your specific needs.
Every business is unique and has its own set of goals, which means that not all marketing agencies will be able to provide the same level of value to every business.
For example, suppose your business goal is to increase brand awareness and reach a wider audience. In that case, you may want to consider a social media marketing agency that specializes in creating engaging content and managing social media accounts.
On the other hand, if your goal is to generate more leads and sales, a PPC agency that specializes in paid advertising may be a better fit.
Knowing your business needs and goals will also help you communicate your expectations to the marketing agency, which will in turn, help them develop a customized marketing strategy that is tailored to your specific goals.
Additionally, having a clear understanding of your business needs and goals will also help you measure the success of your marketing campaigns.
If your goal is to increase website traffic, you can track the traffic before and after hiring the agency to see if there has been an increase. If your goal is to increase sales, you can track the number of sales before and after hiring the agency. If your goal is to build brand awareness, you can measure the number of brand mentions before and after hiring them.
Understanding your business needs and goals will help you choose the right marketing agency that best fits your business, ensure clear communication with the agency, and measure the success of your marketing campaigns.
Once you’ve figured out these things, it’s time for research.
Research the Various Agencies.
The next step is to research the various marketing agencies available. You can do this by looking at their websites and social media pages, as well as asking friends and family members who they recommend. Be sure to read customer reviews and testimonials to see what others have said about the agency’s work.
This can seem overwhelming at first, but with a little bit of guidance, you can find the right agency for your business.
To start your research, here are a few factors to consider:
Services: Consider the services that each agency offers and whether they align with your business needs and goals. For instance, if you are looking to increase your social media presence, you should look for agencies that specialize in social media marketing.
Industry experience: Look for agencies that have experience working with businesses like yours in your industry. This can give you confidence that they understand your target audience and can create marketing strategies that resonate with them.
Reputation: Look for agencies with a strong reputation in the industry. You can check their website, read reviews and testimonials from previous clients, and even reach out to other businesses to get recommendations.
Pricing: Consider the pricing structure of each agency and whether it fits within your budget. Keep in mind that the cheapest option may not always be the best choice, as quality work often comes with a higher price tag. You mostly get what you pay for.
Communication: Look for agencies that have clear communication practices and are responsive to your inquiries. This is important as you will be working closely with the agency to develop and execute your marketing strategies.
As you research each agency, make sure to take detailed notes and compare them against each other. Once you have narrowed down your list to a few top candidates, you can schedule consultations or meetings to further discuss your business needs and goals.
An Orange County Digital Marketing Agency
We want to make things a bit easier for you. So here’s our handpicked digital agency that’ll help you in all aspects of your digital marketing.
Flying V Group has a team of experienced marketers that thinks like CEOs. Located in Orange County, California, Flying V Group has a proven track record of delivering exceptional ROI for their clients, with over 90% of them working with them for more than 12 months.
With over 350 clients served, Flying V Group is a trusted partner for businesses of all sizes, from SMBs to Fortune 500 companies. They provide a growth-centric approach to digital marketing, focusing on generating huge revenue for their clients 24/7, guaranteed.
Their services include web design, pay-per-click advertising, SEO strategy, marketing campaigns, social media, and content creation.
FVG’s website design services combine conversion layouts and search engine optimization techniques to maximize profitability, resulting in an average of 7.5x more business for their clients.
They have a team of PPC experts and specialists that currently manage millions in advertising spend per month, guaranteeing to improve essential metrics like cost-per-conversion and brand reach per dollar.
Achievements and Testimonials
Flying V Group has completed over 1,000 SEO audits throughout their years of serving clients, and their clients’ rankings have improved by an average of over 48%. That is why they are consistently asked to consult on SEO projects by teams from Bain, Deloitte, and other well-known companies.
What sets FVG apart is that they also provide marketing campaigns that are specific to your business, with no boxed solutions or one-size-fits-all scams. Each client receives a custom solution for their needs.
Moreover, their social media campaigns have proven to reduce cost-per-click by an average of 37%, and their content marketing services have produced 62% lower cost-per-conversion and traffic that can stack to the moon.
But don’t take our word for it. Here’s what their clients are saying;
Flying V Group goes above and beyond to call of duty and really does mean it when they say that they view their relationships with clients as a partnership, a win-win relationship I have nothing but positive things to say, and they receive my highest recommendation. Don’t overthink it. Use Flying V Group. ~Tyler Smith
Another client said;
In our first meeting, FVG delivered a comprehensive yet easy-to-understand analysis of our current situation and a plan of action for improvement. In comparing our website’s performance now with the state it was in prior to FVG’s involvement, I can say with confidence that utilizing Flying V’s expertise was money very, very well spent. ~ Christian Richter
And finally, from a marketing director;
Flying V Group has been the digital marketing partner for Newport Dunes and Compland for almost three years now. Our traffic levels have doubled via organic search, and the reach of our paid advertising budget has been stretched enormously. As COVID-19 hit, the Flying V Group team also worked with us due to budget restrictions to continue offering the same levels of service at almost half of our original budget. As a marketing director, anyone that is looking for a trustworthy and hard-working agency, contact Flying V Group! ~Jan Yerzik
There are many more testimonials from their clients. You can read them all on their website.
So far, we’ve seen what a digital marketing agency is, the types available, and what they do. We’ve also covered the pros and cons of hiring an agency or marketing in-house.
Let’s finish off with some helpful tips when picking a digital marketing agency for your digital marketing needs.
How to Pick a Digital Marketing Agency that Helps You Achieve Your Goals
Define Your Goals and Budget
Before you start shopping for a digital marketing agency, it’s important to figure out what your goals are and how much money you’re willing to spend.
Are you looking for a full-service agency that can handle everything from strategy to implementation? Or do you want an agency that specializes in one are, a like SEO/SEM or content creation?
This will help you narrow down your options and find an agency that can provide the services you need within your budget.
Examples of digital marketing goals include increasing website traffic, generating leads, boosting online sales, improving search engine rankings, increasing social media engagement, and enhancing brand awareness.
If you’re still not sure what your goals are, take some time to think about them and write them down. Once your goals are clear, finding an agency that can help you achieve them will be easier.
Check Their Expertise and Experience
When selecting a digital marketing agency for your business, it is essential to check their expertise and experience. By doing so, you can ensure that the agency has the necessary knowledge and skills to handle your marketing needs.
You can start by reviewing the agency’s website and portfolio. Look for case studies, client testimonials, and examples of their work. This will give you an idea of the types of clients they have worked with and the results they have achieved.
It’s also important to consider the agency’s experience. How long have they been in business? Have they worked with businesses in your industry before? Do they have experience with the specific types of marketing campaigns you are interested in?
For example, if you’re a small e-commerce business looking to run a social media advertising campaign, you may want to look for an agency that has experience working with small businesses and has a track record of success with social media advertising.
If you’re looking to improve your search engine rankings, look for an agency that specializes in SEO.
Checking the expertise and experience of a digital marketing agency is crucial in ensuring that they are the right fit for your business and can help you achieve your marketing goals.
Evaluate Their Communication and Responsiveness.
Evaluating their communication and responsiveness means that you should pay attention to how well the agency communicates with you and how quickly they respond to your inquiries.
A good agency will have clear and transparent communication, which means that they will keep you updated on the progress of your campaigns and provide regular reports on their activities. They should also be responsive to your needs and be willing to answer any questions you may have in a timely manner.
On the other hand, if you find that an agency is unresponsive, takes a long time to reply to your emails or phone calls, or is not clear in their communication, it may be a red flag that they are not the right fit for your business.
For example, imagine that you are working with a digital marketing agency to run a social media advertising campaign for your new product launch. You send an email asking for an update on the campaign’s performance, but you don’t receive a response for several days.
This lack of communication could lead to missed opportunities and delays in achieving your marketing goals, which could ultimately harm your business.
Therefore, it’s important to choose an agency that is responsive and communicative.
Consider Their Creativity and Innovation
This is because a successful marketing campaign requires fresh and unique ideas that can stand out from the competition.
A creative and innovative agency can help you to develop an effective marketing strategy that can attract potential customers and convert them into loyal customers. They can also come up with new and creative ideas to keep your brand relevant in the market.
Digital marketing is constantly evolving, and you want to work with an agency that is creative and innovative in their approach.
Look for an agency that stays up-to-date on the latest trends and can provide fresh ideas to help you stand out from the competition. Do their previous campaigns show a level of originality and creativity that aligns with your brand’s vision?
Additionally, you can ask the agency about their process for developing new ideas and how they stay up-to-date with industry trends.
For example, if you’re a fashion brand, you may want to work with an agency that has a reputation for creating visually stunning campaigns that showcase the uniqueness of your products. An agency that can think outside the box and come up with innovative ideas can help you to stand out in a crowded market.
Choosing a creative and innovative agency can give your brand a competitive edge and help you achieve your marketing goals.
Look for a Good Cultural Fit.
Company culture refers to the way employees interact with each other, as well as how they treat customers.
Finding an agency whose culture aligns with your business values and goals is important. This means considering factors such as their work style, communication style, and overall approach to business.
For example, if your business is fast-paced and focused on innovation, you’ll want to look for an agency that shares those values and can keep up with your pace.
On the other hand, if your business values a more collaborative approach and focuses on building long-term relationships, you’ll want to find an agency that prioritizes those aspects as well.
A good cultural fit can also impact the success of your marketing campaigns. A team that shares your values and understands your brand will be better equipped to create effective campaigns that resonate with your target audience.
When evaluating potential agencies, consider factors such as their company culture, team structure, and values, and look for evidence that they can work well with your team and support your business goals.
Ask for References and Reviews
Finally, don’t be afraid to ask for references and reviews from their previous clients. This will give you a good idea of the quality of their work and how they have performed in the past.
You can ask the agency directly for references, and they should be able to provide you with a list of clients they have worked with. Take the time to contact these clients and ask about their experience working with the agency. Find out if they were satisfied with their results if the agency was responsive and easy to work with, and if they would recommend them to others.
It is also a good idea to also check for reviews of the agency online. Look at their Google reviews, social media pages, and other review sites to see what others have to say about working with them. Pay attention to both positive and negative reviews to get a well-rounded understanding of their strengths and weaknesses.
By asking for references and reviews, you can gain valuable insight into the agency’s track record and reputation, which will help you make an informed decision about whether or not to work with them.
Choose an Agency that’ll Help You Exceed Your Goals
Choosing the right agency takes time and effort but comes with rewarding benefits. It can significantly impact the success of your online marketing efforts. We have discussed essential factors to consider when choosing an agency.
To ensure that you select the best agency for your business, take the time to research and evaluate your options thoroughly. Consider the agency’s track record, communication skills, and creativity, and look for a good cultural fit.
Don’t hesitate to ask for references and reviews to verify their expertise and experience. And, of course, be mindful of pricing and ensure that it aligns with your budget and expectations.
We’ll urge you to check Flying V Group out. They’ll do whatever they can to ensure your business thrives online. And you have nothing to risk when speaking with them because their consultation is free. Simply book a call and see whether you’re a good fit.
By following these steps, you can increase your chances of finding a digital marketing agency to help you achieve your goals and take your online presence to the next level.
So, if you’re ready to start seeing results in your online marketing efforts, take action now by applying these tips to find the right agency for you. With the right partner by your side, you can maximize your online potential and achieve your business objectives.