Here is Why You Should Focus on Viral Video Marketing in 2022

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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

November 23, 2021

Here is Why You Should Focus on Viral Video Marketing in 2022

Reading Time: 8 minutes


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Have you been wondering whether it’s worth it to invest your resources in video marketing? Not sure what is video marketing and how to make it work for your business?

Research shows that video generates more engagement than any other content type on Instagram. Digital marketing has created a 360-degree revolution for businesses. Before the internet, business owners took ages and lots of work to get their business known and sustainable. The digital era has advanced, and viral video marketing is the hit!

Why video marketing?

The year 2022 looks bright for your business. But, if you do not know how to make a viral video, you need to get your hands on it! Do not say that it’s for young people; viral video marketing is for everyone!

Imagine that the world is global. You can target more clients and make more sales by reaching a wider audience. It’s possible if you get your SEO right. All you need is a vibrant team to learn how to make a viral YouTube video, make a video go viral on Tiktok, and note down the video marketing statistics. So when we say that video marketing is the future, guess what! It is here.

I want us to go into depth and look at why video marketing is the newest trend in 2022 and what you should focus on. The best time to prepare is now; therefore, take note of these insights that will help you as you target your audience.

Here is what we shall examine;

  • Consumers (Internet Users) are in love with video content
  • There is an increase in the demand for viral video content
  • Video marketing is powerful
  • Consumers are enjoying the videos on social media
  • Focus Trends for 2022
  • Video Marketing is profitable
  • Videos drive internet traffic
  • The growing popularity of video

Before we get into the main business of the day, I need you to ask yourself;

  1.           Do you have enough resources to create videos?
  2.           Is your target audience interested in videos?
  3.           Do you think if you put in your time and resources, it will be a worthy cause?

If you answered in the affirmative, then this article is for you to learn why video marketing is the best for your business.

The statistics shared will help you create a high-end strategy for 2022. Let’s get into why viral video marketing is the newest trend you should focus on in 2022.

Consumers (internet users) Are In Love with Video Content (Absolutely)