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Recent Edison Research reveals that 78% of Americans are familiar with podcasting, with more than 5 in every 10 Americans having listened to podcasts regularly.
(Source: Statista)
What makes podcasts such a viable digital marketing tool?
Loyalty!
When you produce some of the best marketing podcasts regularly, you’ll grow an audience of loyal people from different parts of the world. Your audience will be so committed to following up on every episode and sharing the knowledge gained with others. It is this level of loyalty that makes podcasts so appealing as a digital marketing tool.
What Are Marketing Podcasts?
Marketing podcasts are audio programs that you can subscribe to on your mobile device and listen to whenever you like. They comprise a series of spoken words and audio episodes focused on a particular topic, in this case, marketing. There is no predetermined length, style, format, frequency, or production level for podcasts and the topics range from surface level, to in-depth, to interviews, and more.
Podcasting began as an independent way for people to pass their message and build a community of like-minded people.
Since podcasting got popular in the early 2000’s, digital marketers use the method as a creative tool for delivering content to a wider audience. According to Statista, the number of Americans who listen to podcasts has grown by 3% since 2020.
We now have 222 million (78%) of Americans who are familiar with podcasts, out of which 104 million (over one-third) are regular listeners.
(Source: Buzzsprout)
Why Should Podcasting Be Part of Your Digital Marketing Strategy?
Are you still doubting the efficiency of podcasts in improving your businesses?
Podcasting offers many benefits to digital marketers and companies. This marketing tool is not only the rage these days, but it is a great way to grow your business as well. Podcasts do not use any visual elements (unless they are video recorded) and are quite easy to consume.
Let’s look at the top ten reasons you should incorporate podcasts into your digital marketing strategy.
1. They Are Very Creative
Podcasts do not need to follow federal law guidelines for content. All you need is to be creative with both your content and commercials. Even the ads are special and do not sound like traditional promotional messages.
2. You Can Reach your Target Audience Faster
With podcasts, you can share relevant information and knowledge with the right audience. There are so many people interested in your content and you can find them on platforms like Spotify, Apple Podcasts, iTunes, and many others. When you find them, maintain them by posting podcasts regularly for them to listen to and build confidence in your brand.
3. Podcasts Will Engage your Audience
Podcasts are one of the most engaging forms of content. People listen to podcasts while engaging in other activities, thereby making podcasts a very convenient and popular marketing strategy.
Your subscribers will get your podcasts downloaded automatically on their devices so that they can listen to it whenever it is convenient.
4. Great for SEO
Podcasts offer lots of SEO benefits to small, medium, and large-scale businesses. To make your podcasts SEO-friendly, it is important to include a transcript in each episode. In addition, ensure that you include long-tail keywords to increase the chances of driving more traffic to your site.
Adding keywords to your podcast titles and subheadings increase your chances of getting quality traffic and ranking high in search engine result pages (SERPs).
Another way to increase traffic to your site is by including links to your website in your transcript. In addition, you can get backlinks if your podcast is rich in content and drives a lot of listeners.
5. They Are Very Versatile
One of the best things about podcasts is that they are very versatile. You can share new themes and cover a wide range of topics to keep your content evergreen. By doing this, your target audience will always look forward to your podcasts.
In addition, you can convert your podcasts into blogs or share them directly on social media channels. Likewise, you can convert your videos and podcasts into blogs.
6. They Allow You Connect Better With Your Audience
Podcasts are often conversational so your audience can easily go along with what you are saying while driving, eating, walking, or just sitting quietly. So, when you have a story, experience, or message to share with your audience, use podcasts for maximum impact.
By doing this, you will develop a deeper connection with your listeners and they will look forward to subsequent episodes.
7. You Can Target a Particular Niche
Most podcasts are centered around a particular topic or theme. As a digital marketer, you can use podcasts to discuss your products and services with your target audience.
Your digital marketing strategy will benefit from podcasts that target a certain niche in each segment. There is a wide variety of content you can create for drawing attention to your products and services while keeping your audience interested in your brand.
8. You Can Easily Build a Community Around your Business
Want to convert your audience into loyal customers?
Research has shown that about 80 percent of podcast listeners listen to most or all the episodes they are subscribed to.
Building a community around your brand takes trust and a level of commitment. Podcasting makes this easy when you create and discuss content that meets the needs of your audience. More so, these shows are easy to remember and relate to at any time.
9. It Sets You Ahead of Your Competitors
The competition for visibility online is fierce, no matter your niche. Creating the kind of content that will attract a large audience takes lots of time, effort, skill, and consistency.
How do you set yourself apart from the competition?
Use a strategy they haven’t discovered yet.
Exploring podcasts as a digital marketing strategy has the potential of giving you the online visibility you seek. You can stand out from your many competitors and establish your brand.
Combining podcasting with your other digital marketing strategies will go a long way in keeping you ahead of your competitors.
10. It Establishes You as an Authority in Your Industry
Podcasting allows you to share your opinion and knowledge on topics relating to your industry, which is similar to what you do when writing a blog.
A high-quality podcast will attract people who need answers to listen and gain knowledge about relevant topics.
In addition to your knowledge and insights on relevant topics making you an authority in your industry, interviewing experts on your shows will also help to build trust and loyalty in your brand.
50 of the Best Marketing Podcasts to Listen to Online
Are you unsure of which podcasts to subscribe to for relevant information?
There are MANY podcast creators online, all aiming at building a large listenership to share knowledge with and convert into loyal customers.
But not all marketing podcasts are worth your time.
So, what podcast should I listen to?
From the wide variety of listening options available online, we’ve hand-picked 50 of the best marketing podcasts for 2022 that you will enjoy listening to and gain a lot of knowledge from.
Without further ado, here you go:
1. 10x Talk
10x Talk is a great podcast for business owners who are eager to discover the untapped business potentials of their business. In the provocative and persuasive episodes, they share insights that will help you thrive in an ever-expanding and developing “Abundance Multipliers” in the global economy of the 21st century.
The series is hosted by Joe Polish and Dan Sullivan. Together they teach listeners the 10x multipliers to grow their business.
Joe Polish is a marketing expert and president of Piranha Marketing Inc. He founded the Genius Network and GeniusX and created the Genius Network Interview Series. Through his expertise, he has helped to build thousands of businesses and generate huge amounts of money for his diverse clients.
Co-host Dan Sullivan is an entrepreneurship expert with lots of experience dating back to 1974. He focuses on coaching people to be more confident and stay unmanipulated by internal and external forces. Listening to the founder of StrategicCoach.com is inspiring, liberating, and refreshing.
Where to Subscribe: Stitcher and Apple
Our Top Picks:
2. Affiliated by ClickBank
Affiliated is ClickBank’s official affiliate marketing podcast and teaches listeners how to grow and scale their business using affiliate marketing.
Hosted by senior business development manager Thomas McMahon and business development manager Kyle Kostechka, Affiliated is a bi-weekly podcast that shares helpful insights on different affiliate marketing strategies for all manner of businesses. After subscribing to this podcast, you’ll get weekly deliveries of each podcast in your inbox without fail.
Thomas McMahon helps brands leverage affiliates with amazing results. At ClickBank, he managed his pipelines from lead generation to scale, surpassing goals and generating revenue. The Bachelor of Arts graduate teaches listeners how to bridge the gap between themselves and their customers.
Meanwhile, co-host Kyle Kostechka specializes in managing acquisitions, growth, selling products online, and affiliate marketing. The business development manager teaches lessons he has learned over the years in a manner that is conversational and easy to grasp.
If you want to grow your online business to scale beyond 7-figures, you should subscribe to this podcast.
Where to Subscribe: Spotify, Apple, and Podbean. Also, you can also listen to their podcasts on Google Podcasts.
Our Top Picks:
3. Authority Hacker Podcast