Why-SEO-is-the-Best-Long-Term-Investment-in-Your-Business

Why SEO is the Best Long Term Investment in Your Business

In Business Strategy, Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization by Robb FahrionLeave a Comment

Reading Time: 8 minutes

Do you need a long-term investment plan for your business?

HubSpot statistics revealed that SEO leads have a close rate of 14.6%.

What does SEO stand for in marketing?

SEO (Search Engine Optimization) is an optimization that focuses on shaping your website to reach your targeted audience and make it more interesting for users. 

How does this impact your business’s online presence?

Your SEO strategies often determine your position in search engine results pages (SERPs). Therefore, an effective SEO marketing strategy offers many long-term benefits to small, medium, and large-scale businesses.

Are you struggling to make SEO yield positive results and boost your conversions?

We prepared this guide specifically for you.

Here’s what you’ll learn:

Let’s get started!

SEO works hand in hand with content marketing. One of the first determining factors of the effectiveness of an SEO strategy is good content. Creating helpful blog content like videos, images, and texts for your web visitors will help your website rank better on search engine results.

Quality-blog-stats

(Source: Chetaru)

In SEO marketing, content is called the king. When creating content, however, make sure it is of high quality and constantly optimize for keywords. Then, from time to time, update your content to meet the demand of the market. 

So, does blogging help SEO?

Publishing regular blog posts will help to generate high traffic. However, research has shown that just as the quality of content matters when driving high traffic, the number of content also matters when getting increased traffic. 

Blog-benefits-for-website

(Source: Roadside Dental Marketing)

Marketing Insider Groups said that in 2018, people who published on their blog weekly were 2.5 times more likely to report more substantial results than those who publish monthly or less. The chance of reporting strong results by percentage is 32%. If the blogger blogs several times a week, the chances of better results increase to over 42%.

Blogging weekly will always bring people to your web pages because they know they will find something new each time they visit your website.

Nobody likes to eat the same food every day; people love varieties, and if you want to keep them coming, you will need to be feeding them with new content by publishing regularly. 

In addition, long-form blog posts of over 2000 words are more effective in driving traffic because you can add more high-ranking keywords and get noticed faster. However, although short-form content is not harmful, it may not provide detailed information that will answer several queries at once.

Why Your Business Needs a Long-Term Investment Strategy

One aspect of life that has seen a dramatic and fast change is the digital world. In the past decade, the digital world has seen more changes and improvements than any other aspect of life. Because of these changes, the way we do things, including business, has equally changed. 

Both buyers and sellers prefer to sit in the comfort of their homes and do business. People love knowing that they don’t need to cancel their vacation or trip because they want to handle a business. Today, you can be on vacation and still do your business from any part of the world.

So, what are we getting at?

Any business that has not gone digital is lagging. Many business owners know this, and that is why we see more companies coming online every day. Because of the increased number of businesses online, the stake in making money online has gone up, and many people are devising other means to edge their competitors. 

Speaking about edging competitors in the digital world - do you have any game plans? 

Considering the locust-like swarm of competitors infesting the customers you need, how do you intend to utilize the digital world and grow your business? 

Forget whatever strategy you have because we have something better that has proven reliable over time. 

Have you heard of SEO before?

If you have, have you tried investing in it?

If yes, we want to guarantee you that it will be one of the best business investments you will ever make. 

What Is SEO?

SEO is the new digital gold, but only a few business owners know about it and invest in it. 

Now, you may be wondering, what does SEO stand for in marketing? 

Search Engine Optimization (SEO) is the new digital strategy business owners use to draw clients and would-be customers to their business using their online presence. SEO helps increase organic traffic to their web. 

SEO-components

(Source: Adelseo)

According to a HubSpot report, up to 64 percent of B2B marketers invest actively in SEO.

In other statistics, 49 percent of marketers affirm that organic search gives the best ROI compared to other marketing channels. 

Business owners already know that most people prefer doing business online because of the convenience, but most don’t know how to get buyers to do business with them. 

The strategy is pretty simple. When people come online to do business, they simply search for what they need. 

According to AdWeek, 81% of people who shop online conduct research on the product they want to buy before buying. The search engine will use SEO to direct people to the most relevant websites during this research on the product they want to buy.

If you have a good SEO strategy, this will benefit your business’s long-term strategy.

We said "long-term strategy" because SEO takes some time before you begin to see the results. You can’t invest in SEO today and expect it to start to yield results immediately. It will take some time to optimize your website. But one thing is sure, but the waiting period is worth it.

How-SEO-Works

(Source: Medium)

When it starts optimizing, you will be smiling every day to the bank, hence why it is an investment worth giving a try.

To understand this better, we would like to explain some key reasons why SEO is the best long-term investment for your business.

Read on!

Six Reasons Why SEO is the Best Long-Term Investment in Your Business

As a business owner, you need to be six steps ahead of your competitors. In the world we live in today, shopping has become easy without even going to the mall. With a mobile phone, a lady, for example, can place an order for a shoe that she saw her friend wearing while they are in the restaurant eating lunch. 

According to AdWords, over 85% of people who own a smartphone use the search engine at least once a day.

SEO is the best long-term investment in your business that will help you get these customers whenever they decide to use their mobile phones to search for your product or service online. 

Here are the top six reasons why SEO is the best long-term investment in your business.

1. SEO Boosts the Credibility of Your Business

Google is the single most significant traffic driver on the internet, with over 57% of the total web traffic, according to SparkToro in 2018. 

People trust that a Google search will give them the best. Investing in SEO will help Google optimize your web page to appear on the top of search results. People who search for this information online believe the results at the top are the best and most trustworthy. 

It means that whenever potential customers search for what your business offers and your website pops up on Google search results, they will be more confident that your business is credible and will be willing to do business with you. 

2. It Increases Organic Web Traffic

Generating web traffic is one of the most important things SEO does to your website. This traffic is key to the growth of your business because web traffic comprises people who are checking out your products or services to see if you have what they need. 

When you have increased traffic on your website, the chances of people patronizing your business also grows. The chances of your website getting more visitors by recommendation from people who have previously visited your website also increases.

For example, Cellink, a leading bioconvergence company with an excellent digital marketing performance baseline, ranked low on SERPs for crucial long-tail keywords. Their content strategy and paid campaigns also needed more attention. On average, they had 20,000 unique users per month with a total digital spend of $1,500/month and a cost of acquisition (CPA) of $150 per lead. 

Within six months of FlyingVGroup’s intervention, they helped bring down the CPL from $150 per lead to under $75 and even less in another six months. Over 12 months, Cellink was able to get to the top spot on Google and Bing for the high-intent keyword, bioconvergence.

In addition, the cost of conversion reduced to 25% of the baseline value, website traffic jumped by 30%, CPL reduced by around 100%, and monthly page views grew by 35%.

3. It Saves Marketing expenses

Every good business person knows that you will need to reduce the cost of doing business to get a better return on investment. SEO is one way every business owner can use to save some dollars. 

To get customers and create good brand awareness, many business owners have to spend considerable money on advertisements with little or no results.

But with SEO, the result is different. You spend less on marketing but gain a higher return on your investment.

When you invest in SEO, search engines will help market your business year-round without paying anything. It enables you to get new clients organically. But if you will have to invest in pay-per-click (PPC) ads, you will need to renew your payments from time to time so that your ads will keep running. 

4. SEO Makes Brands Popular

People are more likely to patronize brands that they are familiar with than those they do not know.

Since SEO helps optimize your web page during the search, your website will keep popping up whenever users or potential customers type in a search query. As time goes on, they will get familiar with your brand even before they start to do business with you. Then, at the slightest opportunity, they'll run to your brand to meet their needs. 

For example, when Financial Advisors approached SEO California company, FlyingVGroup, to help create a comprehensive website and market it using a custom marketing plan, they didn’t expect the massive result it yielded. FVG employed SEO alongside other strategies and drove lots of traffic to the website while building brand awareness.

The result of FVG’s very detailed and targeted digital marketing plan was a 67.45% increase in organic sessions, 35.78% increase in paid click-through rate, 32.69% decrease in cost-per-lead, and 235% increase in organic impressions. Meanwhile, the website continues to rank, and results are getting better.

So, as you keep ranking at the top of search engine result pages (SERPs), people will be more likely to check out your website to patronize your brand. 

In addition, when people talk about specific brands that offer certain products or services, your brand name may come up because of the number of people that must have seen the brand mentioned over and over again in different search queries. 

This popularity is good for business because popular brands often get more customers than unpopular ones. It is not because they are the only brand that offers the best of that product or service, but because they are the brand that comes into the mind of people whenever they need the product or service they offer. 

SEO helps keep your brand in the mind of people because it allows search engines to place your brand on the first page of search results for people to keep seeing it.

5. It Gives You the Upper Hand on Local Search

According to Think with Google, 72% of customers doing a local search will likely visit a store within a 5-mile radius, while 30% of all mobile searches are related to location. Also, according to Search Engine Watch, 80% of local mobile search leads to conversions. 

Local SEO can help you attract customers who are very close to you.

To add local SEO to your already existing SEO strategy, first, create a Google My Business account. When creating the business account, ensure you use the correct business name, phone number, and address. Doing this helps in the optimization of your listing. 

To give you an upper hand over any local competition, optimize your listing for voice search too. For this to be very effective, you will need to have compelling voice content. Finally, include local keywords and create listings in your local business directories.  

6. SEO Works with Content Marketing

SEO works hand in hand with content marketing. One of the first determining factors of the effectiveness of an SEO strategy is good content. Creating helpful blog content like videos, images, and texts for your web visitors will help your website rank better on search engine results.

Quality-blog-stats

(Source: Chetaru)

In SEO marketing, content is called the king. When creating content, however, make sure it is of high quality and constantly optimize for keywords. Then, from time to time, update your content to meet the demand of the market. 

So, does blogging help SEO?

Publishing regular blog posts will help to generate high traffic. However, research has shown that just as the quality of content matters when driving high traffic, the number of content also matters when getting increased traffic.

Blog-benefits-for-website

(Source: Roadside Dental Marketing)

Marketing Insider Groups said that in 2018, people who published on their blog weekly were 2.5 times more likely to report more substantial results than those who publish monthly or less. The chance of reporting strong results by percentage is 32%. If the blogger blogs several times a week, the chances of better results increase to over 42%.

Blogging weekly will always bring people to your web pages because they know they will find something new each time they visit your website.

Nobody likes to eat the same food every day; people love varieties, and if you want to keep them coming, you will need to be feeding them with new content by publishing regularly. 

In addition, long-form blog posts of over 2000 words are more effective in driving traffic because you can add more high-ranking keywords and get noticed faster. However, although short-form content is not harmful, it may not provide detailed information that will answer several queries at once.

Long-form-of-the-content

(Source: Even Digit)

Entrust Experts With Your SEO

In case you’ve been wondering, “what does SEO stand for in marketing," we are hoping that this article has cleared your doubts and exposed you to the long-term benefits of SEO for your business.

Do you have concerns about your SEO and website content in general?

Although SEO basics are not too complex to comprehend, some aspects may be pretty complicated, especially for beginners.

FlyingVGroup, an SEO company Orange County, can help you understand how your business website is crawled or indexed. Our experienced team can also help you as you try to conduct a successful online SEO campaign. Contact us!


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Robb Fahrion
Robb Fahrion, Partner
Flying V Group