Facebook Ads_ Understanding the Secret Weapon of Top SaaS Brands

Facebook Ads: Understanding the Secret Weapon of Top SaaS Brands

Reading Time: 10 minutes

Are you sure your SaaS brand can stand out in the fast-growing software space?

Insider reports that 86 percent of companies expect SaaS to meet most of their software needs by 2022.

If you’re in the software-as-a-service business, you’ve probably already realized the power of Facebook ads as a SaaS marketing strategy to bring in new customers to your business. But if you’re just getting started with Facebook ads, it can be challenging to know where to begin or what steps to take next.


(Source: Backlinko)

This beginner’s guide to using Facebook ads for SaaS companies will walk you through everything you need to know about creating compelling Facebook ads that generate results. So make sure you read every word to ensure your SaaS business gets the results it deserves!

But before we go into the details, here’s what you should expect from this article:

  • Can Facebook Ads work for SaaS companies?
  • Top 7 reasons to leverage Facebook Ads
  • 4 Ways Facebook gathers professional data
  • The Facebook Ad funnel
  • 4 Facebook Ad campaigns your SaaS company should focus on
  • Examples of SaaS brands using Facebook Ads to boost conversions

Read on to learn more.

Can Facebook Ads Work for SaaS Companies?

The number of monthly active Facebook users increased by about 2 million between October 2021 and January 2022. This information is excellent news for SaaS companies interested in running Facebook ads.

If you’re running a SaaS company and haven’t started using Facebook ads yet, you may be missing out on a vast potential source of revenue, signups, and leads. Therefore, Facebook ads should be a vital part of your saas marketing plan.

What are Facebook Ads? 

When you see an ad on Facebook, a company has spent money to get it in front of your face, whether on the News Feed or your targeted search results. As a result, many software companies have learned to use Facebook Ads to generate leads and increase sales over the last few years.

Why Facebook ads?

Admittedly, it’s become a cliché. But you’re here because you want to learn about Facebook ads for Saas companies—so let’s just go ahead and say it: Social media is where your audience lives. With over 2.91 billion monthly active users worldwide, more people are connected through social media every day.

It’s no surprise then that 65% (two-thirds) of marketers plan to spend more of their budget on social platforms in 2022.

What does all of that mean?

If you’re marketing Saas products or services, Facebook is probably one of your best bets for getting results.

Can Facebook Ads work for SaaS companies?

With their growing adoption of web-based applications, companies are looking for ways to market and advertise them. It is, in fact, very possible that Facebook ads can be pretty effective when it comes to marketing Saas products. If you are wondering why then consider these facts:


(Source: eMarketer)

  • On average, a Facebook user clicks on 11 Facebook ads per month;
  • There are millions of businesses already using them; and
  • They have a wide range of targeting options available.

These reasons make Facebook ads one of the best choices for marketing Saas products or services.

How can you be sure your campaign will be successful?

You should consider all of the various factors that could influence the success of your saas marketing plan. An excellent way to do so would be to use what is known as a PPC (pay per click) model, which means that you will only pay when someone clicks on your ad. Hence, you won’t have to pay anything if no one clicks on it.


(Source: The Marcom Avenue)

Once you understand how a PPC model works, you should begin with creating a SaaS ad. The first thing to remember here is that different SaaS ads work better for various products or services.

Top 7 Reasons to Leverage Facebook Ads

The simple fact is that you’re missing out on a prime marketing opportunity if you don’t market on Facebook. On top of that, Facebook has a high average conversion rate of 9.21% across all industries. So don’t be left behind!

Here are 7 reasons to encourage you to start leveraging Facebook ads for your SaaS marketing campaign:

1. You Can Do it Quickly. 

You can set up a SaaS ad in less than 30 seconds or just a few minutes. But, first, you need an image, headline, text, and a call-to-action button (which must link back to your landing page).

2. No Coding Required.

You don’t need any knowledge of HTML or other programming languages to set up your ads on Facebook.

3. It’s Easy to Target Specific Audiences and Interests.

If you want to reach only people interested in a specific topic, age group, or demographic, you can easily do so with Facebook ads for SaaS companies—and it takes just a few clicks!

4. You Can Use Multiple Images and CTAs (Call-to-Actions).

You can include up to 10 images in your Facebook ad campaign. And if it doesn’t get much attention, simply replace it with another one until you find a SaaS ad that works best for your audience.

5. You Can Easily Track Which Ads Work Best.

With Facebook’s built-in analytics tool, Facebook Audience Insights, you can see how many people click on your SaaS ads and how long they stay on your landing page after clicking on a SaaS ad. 

6. You Don’t Need to Pay Per Click

Instead of paying per click, you only pay when someone buys something from your website. In other words, Facebook ads are a cost-per-acquisition (CPA) marketing strategy.