7 Ways to Automate Your Facebook Ads for More Qualified Leads

7 Ways to Automate Your Facebook Ads for More Qualified Leads

Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

October 3, 2022

7 Ways to Automate Your Facebook Ads for More Qualified Leads

Reading Time: 11 minutes

Are you stressed with the processes involved in trying to increase your lead generation on Facebook?
Whether you’re managing a small or medium-sized business, generating qualified leads for your business has always been tough. And no one knows this more than a small or medium business owner.
Facebook has grown and gotten mo

Are you stressed with the processes involved in trying to increase your lead generation on Facebook?

Whether you’re managing a small or medium-sized business, generating qualified leads for your business has always been tough. And no one knows this more than a small or medium business owner.

Facebook has grown and gotten more popular, so it has become important to diversify your leads and customer acquisition strategies to keep your business growing. That’s why Facebook Ads have become such an integral part of Facebook.

There are lots of tips on generating more leads through Facebook Ads, and this guide will show you how to use Facebook ads automation to reach the right people at the right time to make more sales.

re popular, so it has become important to diversify your leads and customer acquisition strategies to keep your business growing. That’s why Facebook Ads have become such an integral part of Facebook.
There are lots of tips on generating more leads through Facebook Ads, and this guide will show you how to use Facebook ads automation to reach the right people at the right time to make more sales.

(Source: ET Media Labs)
Here’s what we’ll cover on Facebook ad automation in a nutshell:

What is Facebook Ads Automation, and How Does It Work?

How does it work?

Benefits of Custom Advertising and Facebook Ads Automation
Top 3 Facebook Ads Automation Tools

Facebook-automated-app-ads-Comparison

(Source: ET Media Labs)

Here’s what we’ll cover on Facebook ad automation in a nutshell:

  • What is Facebook Ads Automation, and How Does It Work?
    • How does it work?
  • Benefits of Custom Advertising and Facebook Ads Automation
  • Top 3 Facebook Ads Automation Tools
    • Hootsuite
    • AdEspresso
    • SocialPilot Solutions LLP
  • How to Get the Best Results from Automated Ads on Facebook
    • Start with a small budget.
    • Spend more time crafting compelling ads with long vs. short copy ads.
    • Turn off interest targeting so that you don’t waste valuable resources on people who don’t convert well.
    • Use dynamic ads to optimize your strategy on the fly.
    • Follow up with any leads immediately.
    • Use compelling CTAs.
    • Optimize your content
  • How Does a Facebook Advertising Agency Create Automated Ads on Facebook?

Let’s dive in!

What is Facebook Ads Automation, and How Does It Work?

Facebook ad automation is the ability to set up rules for your ads, telling Facebook how often you want them to run, who they should target, where they should show up on the site, and so on.

You cannot set up Facebook ads automation in five minutes, but if you choose to set it up, you can reach more people and get more leads from your business page with minimal effort. That’s one of the best parts about using AI for Facebook ads!

You can even create an advanced rule to split your ad spend between two different objectives.

10-ad-objectives

(Source: WebFX)

Moreover, you can automate Facebook ads in two ways. The first is by setting up a series of advanced rules for ad campaigns you’ve already created, telling Facebook what to do with that campaign—when to turn it on, when to turn it off, where to show it, and so on.

The second way is by setting up a new ad campaign with all the desired features from the get-go. 

Both methods of using AI for Facebook ads are easy to use, but keep in mind that if you’re running an existing campaign, there’s no need to build out all these parameters again; just use the Facebook automated ads rules feature.

How Does it Work?

Automated Facebook ads work because Facebook takes care of the marketing for you. With Facebook ads AI, you can designate the frequency, budget, and objectives, then set it and forget it. That’s not to say you can’t check in on the performance of these ads now and then.

The great thing about Facebook automated ads is that you can use them for marketing promotions, product launches, or even charity events. 

If you have an ad campaign that’ll benefit from being ongoing with little input from yourself or your team, we recommend setting up automation.

Benefits of Custom Advertising and Facebook Ads Automation

Custom advertising involves marketing your product or service online and can be tailored toward the business’s individual needs. There are a lot of benefits of custom advertising, but here are some we find particularly useful:

  • it is based on qualitative data, which allows you to create an ad that people care about and, in turn, become more likely to convert;
  • it allows you even more creativity than pre-built templates and messages found on social media platforms;
  • finally, it allows for a greater return on investment.

Using Facebook Ads Automation can also generate more qualified leads for your business and boost your marketing ROI.

dvertising involves marketing your product or service online and can be tailored toward the business’s individual needs. There are a lot of benefits of custom advertising, but here are some we find particularly useful:

it is based on qualitative data, which allows you to create an ad that people care about and, in turn, become more likely to convert;
it allows you even more creativity than pre-built templates and messages found on social media platforms;
finally, it allows for a greater return on investment.

Using Facebook Ads Automation can also generate more qualified leads for your business and boost your marketing ROI.

(Source: Games Industry)

The automation feature sets up campaigns requiring little human input from staff members, meaning you can grow your following without spending so much time on social media and still succeed.

AI for Facebook ads helps you find out what kind of content works best with your audience and how they respond to different types of messaging.

Facebook ads AI gives you metrics to track your campaign’s performance which can help guide future ads.

In addition to automating our posts and campaigns, it will help us set them up with specific criteria so that when potential customers come through their feed, they see the post relevant to them rather than just anything that might appear.

You’ll see a significant increase in click-through rates by using this new software and with minimal work necessary for upkeep each day.

Facebook-Automated-App-Ads

(Source: Games Industry)

  • The automation feature sets up campaigns requiring little human input from staff members, meaning you can grow your following without spending so much time on social media and still succeed.
  • AI for Facebook ads helps you find out what kind of content works best with your audience and how they respond to different types of messaging.
  • Facebook ads AI gives you metrics to track your campaign’s performance which can help guide future ads.
  • In addition to automating our posts and campaigns, it will help us set them up with specific criteria so that when potential customers come through their feed, they see the post relevant to them rather than just anything that might appear.
  • You’ll see a significant increase in click-through rates by using this new software and with minimal work necessary for upkeep each day.

Top 3 Facebook Ads Automation Tools

Facebook ads automation software are helpful for any Facebook ads campaign, but there are several reasons why they’re especially beneficial for local businesses.

One of the main benefits of these Facebook ads automation software is that they allow a business to create an advertising strategy in advance, which frees up time for other tasks.

For example, a business can set its ads to run automatically at certain times or on certain days of the week, allowing them to spend more time with customers.

Here are our top 3 Facebook ad automation tools:

1. Hootsuite:

Hootsuite is one of the market’s most popular social media management tools. It can run campaigns across multiple social media platforms such as Twitter, Facebook, Google+, LinkedIn, YouTube, and many others.

Benefits-of-using-hootsuite

(Source: SlideShare)

The beauty of this software is that it allows you to manage all your social media marketing efforts from one dashboard. 

This Facebook ads automation software has also been designed with small-to-medium sized companies in mind by giving you options such as free trials and paying monthly instead of annually, so you don’t have to take out a huge loan just to try out their service yourself.

2. AdEspresso:

AdEspresso is another great tool for managing Facebook advertising campaigns because it provides insights into how well your ads perform.

Unlike other Facebook ads automation software that provides only limited analytics information, AdEspresso gives you detailed reports showing what posts get the best response rates and what type of audience performs best on each post. 

With these insights, advertisers can use better targeting parameters to improve the quality of their future posts.

This tool also offers automated Facebook ads ab testing capabilities with built-in optimization features that help marketers adjust copy based on feedback collected during each test cycle.

This Facebook ads ab testing feature and many others make AdEspresso a fantastic option for those who want to conduct large-scale experimentation without having to worry about manually implementing changes after every trial period ends.

3. SocialPilot Solutions LLP:

Although SocialPilot Solutions LLP doesn’t offer quite as many bells and whistles as some of the other Facebook ads automation software listed here, it comes with powerful tools that you can leverage to manage high-volume Facebook advertising campaigns efficiently.

It is probably the best option if you’re looking for a reliable way to automate Facebook ads and measure ROI.

How to Get the Best Results from Automated Ads on Facebook

Marketing automation software for Facebook ads is an option to manage the complexities of your campaigns. The system will automatically target groups that you’ve already identified as being likely to want your product or service by serving targeted ads to them.

Marketing-automation-benefits-for-small-business

(Source: ScienceSoft)

It means that the more automated features you use on Facebook, the less time you need to spend identifying potential customers yourself.

Here are some tips on how to get the best results from Facebook automated ads:

1) Start With a Small Budget

If you’re using a marketing automation platform like HubSpot, it might be tempting to throw all your money at a campaign right away because these systems take care of ad creation and management for you. However, this can lead to low ROI and lower quality leads.

Instead, start with a small budget (e.g., $25 per day) to adjust accordingly based on what works best for your company’s unique goals and audience demographics. 

2) Spend More Time Crafting Compelling Ads With Long vs. Short Copy Ads

Studies show that people react better to longer-form online content than to shorter pieces.

If you have the space to write a few paragraphs about your offer or the story behind your business, this is always worth doing before cutting down to just one sentence.

3) Turn Off Interest Targeting so that You Don’t Waste Valuable Resources on People Who Don’t Convert Well

A good rule of thumb is that if someone doesn’t click through after viewing an ad twice, they probably aren’t interested in your offer.

You’ll still see impressions and clicks since they may not know how to delete their cookies yet, but those won’t count towards conversions which matter most when determining ROI.

4) Use Dynamic Ads to Optimize Your Strategy on the Fly

Once you’ve started running campaigns, revisit the account every couple of weeks and look at the data collected. 

By tweaking your budget settings, adding new audiences, and removing unnecessary audiences such as friends of friends, you can continue to improve over time without wasting too much money between adjustments.

5) Follow Up With Any Leads Immediately

We know that following up with prospective clients is important for increasing conversion rates (especially regarding phone calls). But did you know that also applies to automating Facebook campaigns?

Automate the follow-up process to convert more leads.

6) Use Compelling CTAs

Another great way to ensure that you’re getting the most out of your Facebook ads campaign is by adding compelling CTAs within each post, which is important because they provide readers with a call-to-action button at the end of each post.

You should be sure to include CTAs in all forms of social media marketing. Still, they are especially useful on Facebook since people may not have been looking for or expecting anything specific until they see it as part of an advertisement.

CTA-Best-practices

(Source: AWeber)

A great example would be visiting our website now or learning more.

When writing your CTAs, you want to ensure they lead to a site with valuable information and something tangible for users. 

Adding this sort of incentive ensures that users who click on your ad will be satisfied with their decision and maybe even enticed enough to share the post or follow you so that they don’t miss out on future updates.

It’s also important to remember the importance of testing various types of CTAs if you want to figure out which ones work best for your particular business.

7) Optimize Your Content

Optimizing content before publishing can also help ensure better results by avoiding spelling errors or ensuring images load correctly before posting them online.

How Does a Facebook Advertising Agency Create Automated Ads on Facebook?

Automated Facebook Ads take much of the labor-intensive work out of running an ad campaign. You provide Facebook advertising agencies with targeting options, how much you are willing to spend, and your ad budget.

There are different approaches to running a campaign on Facebook, but typically, the process starts with designing ad creative. First, you must optimize ad creatives for mobile devices to capture users’ attention quickly and accurately. 

Once designed, ads can be created from scratch or duplicated from an existing template; next, You should schedule the ads in advance for a date that aligns with your marketing calendar. You will need to set daily budgets, target audiences, geographic locations, and other details at this stage.

By selecting dates on the calendar interface, you can also specify which days you want your ads to run. These advanced settings allow advertisers to save time by eliminating repetitive tasks and giving them more control over their campaigns’ results.

To get started, click Create Campaign at the top of the screen. The system will automatically guide you through these steps while prompting you when necessary, so no guesswork is involved.

When everything has been completed, click Next Step to view your campaign dashboard, where you can monitor its progress live. 

The dashboard offers access to detailed information such as how many people saw your ads, clicked on them, and even how you spent much money during the campaign.

With insights like these, Facebook advertising agencies can adjust based on real-time data and optimize campaigns accordingly.

One way they do this is by using automated Facebook ads’ rules which serve ads based on predetermined conditions (such as who sees the ad or what content it contains). In short, Facebook advertising agencies use automation tools to produce less work with powerful results.

The agency will then do its best to drive as many clicks as possible on your ads to create conversions. They will optimize your ads to ensure they reach as many people as possible.

You will find that your ads are constantly changing in both content and where they appear on Facebook. It allows automated advertising campaigns to reach many people at a fraction of what you would have paid otherwise.

The agency will also help you create remarketing lists, allowing you to add anyone who has already clicked on one of your ads. Using this information, the agency can continue targeting individuals with more personalized ads.

The major benefit of using automated Facebook ads is that it saves time and money. However, there are other benefits too.

One benefit is that you don’t need to keep managing all aspects of your campaign yourself. Instead, you can trust the professionals at a marketing company like us here at Flying V Group, specializing in social media marketing since 2016.

What’s the Next Step?

How do you turn Facebook Ads into a powerful lead generation tool without spending too much time?

Hiring an employee to do the work for you is not an option, so you’re in luck! Several Facebook Ads automation tools on the market will save you precious time, allowing you to spend more on growing your business.

However, selecting the right Facebook Ads Automation tools for your business takes a lot of research and testing.

We’re excited to share Flying V Group’s best Facebook Ads automation tips! It’s the result of years of experiments and development: practical tips companies can use to increase their leads from Facebook Ads.

For more tips on targeting audiences, reducing cost per lead, and setting up dynamic ads, contact us!


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