A Comprehensive Guide to Facebook Ads for Financial Advisors (With Case Studies)

A Comprehensive Guide to Facebook Ads for Financial Advisors (With Case Studies)
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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

April 28, 2022

A Comprehensive Guide to Facebook Ads for Financial Advisors (With Case Studies)

Reading Time: 10 minutes

Are you skeptical about utilizing Facebook ads as part of your firm’s digital advertising strategies?

Facebook has 2.912 billion monthly active users, with an average user opening the app not less than 8 times daily and spending over 38 minutes daily.

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(Source: Data Portal)

Facebook has emerged as one of the best places to advertise if you’re in the financial industry, and it’s quickly becoming one of the biggest advertising platforms overall. So whether you have an established firm or are just starting, Facebook ads for financial advisors can help you reach new potential clients with minimal risk involved.

Many financial advisors advertise their businesses on Facebook to reach potential clients and gain their trust. So, how do you use financial advisor Facebook advertising? What are the best practices? Will you encounter limitations when learning how to use Facebook advertising for financial advisors? Are there any financial advisor Facebook ad examples to motivate you? This blog post will answer these questions and more.

You’ll discover:

  • Benefits of Facebook ads for financial advisors
  • The place of content creation in building a successful Facebook ad campaign
  • Factors to consider for a successful Facebook ad campaign
  • Navigating the limitations of Facebook marketing
  • When to hire an agency for your paid Facebook campaigns
  • 3 Case studies of successful financial advisor Facebook ads strategy
  • Service fees for Facebook Ads: What to expect

Read on to learn more.

5 Benefits of Facebook Ads for Financial Advisors

The problem is that when it comes to financial advisor Facebook advertising, many financial advisors don’t know how to get started.

Where do you begin? What should you do first? Which features are most beneficial for your advisory firm? How fast can you master how to use Facebook advertising for financial advisors?

All good questions, and it’s what we hope to shed some light on here. Before we delve into that, here are five benefits you will enjoy from using Facebook ads for financial advisors to grow your firm:

1. Target Your Audience

One of the most significant benefits of using financial advisor Facebook advertising is that it helps in reaching your target markets for financial advisors directly. So whether you’re looking to reach a particular age group, specific gender, or even people who live in a specific zip code, you can do it all with just a few clicks on Facebook’s financial advisor advertising platform. 

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(Source: Ad Stage)

2. Measure Results

It might sound obvious, but it’s essential to measure results when creating a financial advisor ad campaign to know what works and what doesn’t work for your business.

With Facebook’s robust analytics dashboard, you can track how many people click on your ad, how your target markets for financial advisors are going through your sales funnel, and how many leads are generated. This data will help inform future decisions about where to invest your advertising dollars—and where not to waste them.

3. Track Leads

Once someone clicks on your best performing financial advisor Facebook ads and lands on your website, they become a lead—or they should if you’ve done things right! The key to using Facebook for leads is tracking these leads to know which ones convert into customers down the road.

After someone visits once and doesn’t come back again, did they become loyal customers? Maybe not—but without tracking these leads, there’s no way of knowing for sure!

4. Use A/B Testing

There’s no better way to learn than by doing, so it makes sense to test different best performing financial advisor Facebook ads against each other before investing too much time and energy into one particular approach.

For example, maybe two different headlines appeal to diverse audiences within your target market. Or perhaps two images get more engagement than others. Use A/B testing on Facebook’s ad platform (or hire a third-party agency) to determine what type of content resonates best with your audience.

5. Optimize Over Time

Last but certainly not least, remember that every strategy needs some fine-tuning over time as you collect more data and refine your approach based on new insights gleaned along the way. You cannot continue using Facebook for leads without optimizing your campaign from time to time.

The Place of Content Creation in Building a Successful Facebook Ad Campaign

Content is king. It’s one of those old maxims that has proven true for all forms of media, and it’s no different when it comes to using Facebook ads for financial advisors to market your practice. 

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(Source: Asset Digital)

Creating engaging financial advisor ads can be tricky, but creating exciting content can be more manageable. The best performing financial advisor Facebook ads are the ones that attract people without seeming like marketing material; they have a creative hook or value proposition that makes people stop scrolling through their feeds long enough to read a complete ad. 

When creating a financial advisor ad campaign, think about what content you want to share with your target audience. Do you want to educate potential clients on industry trends? Are you looking for ways to promote yourself as an expert?

Your answer will help determine what kind of financial advisor ad campaign works best for you.

Regardless of which type of content you decide on, remember that it should be relevant and valuable—otherwise, there’s little point in putting time into creating it!

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(Source: Ibruk Consulting)

5 Factors to Consider for a Successful Facebook Ad Campaign

Do you want to learn how to create a best-performing financial advisor Facebook ad campaign?

There are five key factors to consider when setting up best performing financial advisor Facebook ads, and you must strive to get all of them right.

1. Your Audience

You need to know your target audience before you start creating financial advisor ads on Facebook, or you might be wasting money on clicks from people who will not purchase anything from you.

2. Language and Tone

When it comes to your financial advisor advertising campaign, don’t alienate potential clients with over-the-top salesmanship; instead, focus on telling a compelling story that makes your potential client want to learn more about what you have to offer and ultimately consult with your firm.

3. Images

It’s tough for text alone to capture someone’s attention, so use images in your financial advisor Facebook ads to help draw viewers in.

4. Call To Action (CTA)

You need to tell viewers exactly what you want them to do after they click on your ad; otherwise, they won’t do it, and you won’t make any sales.

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