The Top 8 Features to Look for in a Facebook Ad Management Service

The Top 8 Features to Look for in a Facebook Ad Management Service

Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

September 30, 2022

The Top 8 Features to Look for in a Facebook Ad Management Service

Reading Time: 10 minutes

Do you feel overwhelmed trying to manage your Facebook Ads campaign?

24% of small business owners in a Clutch survey report that they outsource their digital marketing services.

When starting to advertise on Facebook, one of the first things you’ll want to look into is a service to manage your Facebook ad campaigns.

The Facebook ad management service you choose will significantly impact the efficiency and effectiveness of your Facebook ads, as well as the growth of your business.

of your business.

(Source: WebFX)
Because of this, it’s important to know what to look for in a Facebook ad management service, so you can be sure to find one that will meet your needs and help you achieve your goals.
This article will help you make the best choice. Here’s a sneak peek at what you’ll learn:

The importance of Facebook Ad Management
What to look for in a Facebook Ad Management Service
How to choose the right Facebook Ad Management Service for your business
The benefits of using a Facebook Ad Management Service
How to get started with a Facebook Ad Management Service
FAQs about Facebook Ad Management Services

Facebook-advertising-services-hiring

(Source: WebFX)

Because of this, it’s important to know what to look for in a Facebook ad management service, so you can be sure to find one that will meet your needs and help you achieve your goals.

This article will help you make the best choice. Here’s a sneak peek at what you’ll learn:

  • The importance of Facebook Ad Management
  • What to look for in a Facebook Ad Management Service
  • How to choose the right Facebook Ad Management Service for your business
  • The benefits of using a Facebook Ad Management Service
  • How to get started with a Facebook Ad Management Service
  • FAQs about Facebook Ad Management Services

Let’s get started!

The Importance of Facebook Ad Management

Do you want to make your life easier and your business more profitable?

Here are four importance of Facebook ad management for your business:

1) Analytics are Built-in

Facebook ads campaign management starts with the data. With built-in analytics, you can track and measure your ads’ performance and quickly make adjustments to maximize your investment.

5-modes-of-analytics

(Source: TechTarget)

2) Prevents Overspending

Facebook ads let you set a budget and manage your campaign’s performance in real-time. This way, you know you won’t overspend on a campaign before it even begins.

3) Improves Conversion

You can also optimize your ads for the best conversion rates and make sure there are no mistakes when finalizing payment. Optimizing means tailoring your messages and targeting settings to the specific interests of potential customers.

4) It gives You Complete Control Over Your Campaigns

Facebook ads campaign management can allow you to target the people most likely to purchase your product or service. You also control how much money you want to spend on advertising and what demographics you would like targeted.

Being in charge of your campaign ensures that it will be just right for the success of your business.

What to Look For in a Facebook Ad Management Service

When choosing the right Facebook ad management service, there are several things to consider.

To ensure you get all the services you need and quality customer support, here are 8 things to look for in your next Facebook ad management service provider.

1) Accurate Data

Most businesses can only take advantage of 15% of their total advertising budget; however, with accurate data analytics and excellent strategic Facebook ads campaign management, you’ll be able to use up the full 100%. 

Fortunately, there are many great Facebook ad management services out there that will enable you to do just that. All you need is to find the right one.

2) Professionalism

The team you choose for managing your ads should know what they’re doing. They should be experienced, knowledgeable, and professional.

When you call or email them, they should be responsive and proactive. As professionals, they must answer any questions that come up along the way so that you can focus on running your business instead of worrying about advertising it.

3) Fair Pricing

The cost of your Facebook ads will depend on how often you use them and how complex the campaign is.

Let’s be honest; some companies are just ridiculously overpriced! They ask for thousands of dollars to manage their campaigns when the only other service they provide is creating new ads for you. Talk about taking advantage of people who don’t know better!

So, always go for fair pricing and make the most of your advertising budget.

8-ways-to-make-the-most-of-your-paid-social-media-budget-seo

(Source: Gartner)

4) Realistic Expectations

While it might be tempting to want an all-in-one solution for your online advertising needs, you should know that what you’re paying for is usually limited.

5) Clear Communication

If you’re serious about your business, and if you take your time planning for social media marketing before jumping into it, you’ll want to invest in a Facebook ads management company that is clear about what they do and with whom they work.

6) Quick Turnaround Time

A quality advertising management service will work with you to understand your business and objectives and help you find the most appropriate advertising channels for your company.

Their expertise should result in a  quick turnaround time.

7) Easy to Understand Reports

You need to find a Facebook ads management agency that will provide easy-to-understand reports that don’t require you to have an MBA degree just to understand them.

These reports are also vital for planning future campaigns; you need something that lays out everything from what ads performed well, which audiences convert best, or what time of day your audience is online.

8) Accurate Bidding Strategy

A bidding strategy is an important factor when choosing a service. However, if the bidding strategy doesn’t work well with your ads, it’s time to find one that does.

Facebook-ads-bidding-strategies

(Source: Alex Fedotoff)

When comparing your options, compare the following:

  • how the bids are calculated;
  • how often ads are run (how fast or slow); and
  • if there is auto optimization included.

How to Choose the Right Facebook Ad Management Service for Your Business

With billions of users, Facebook can help you reach people interested in your offer, but you have to hire the right Facebook Ad Management Service for Your Business.

We will provide 7 tips for choosing the right Facebook ad management service for your business needs.

Tip 1. Ask Your Friends and Influencers

If you don’t know of any good Facebook ad management services, ask your friends or other influencers. If they have had a great experience with a particular service, it’s likely that others in your circle have as well.

Asking around will save you some research time and help ensure you work with someone who shares your values and expertise.

Tip 2. Ask for References

With all of these options, how do you know which Facebook ads management company will best meet your needs? Just ask! Once you’ve narrowed down your list of providers, call them and ask for some references. 

If possible, set up a time to speak with a representative from each provider so that you can directly compare their services.

Tip 3. Check the Track Record

The track record of a company’s work is one important way of gauging its capabilities. What type of results have they generated? Does it align with your goals?

The reviews and testimonials posted on a company’s website or social mediapages can also provide valuable information about its reliability.

Tip 4. Check Tech Support

Tech support is one of the most important factors when choosing a new service because it will affect your success in growing your business. Therefore, you want to ensure that they are knowledgeable, responsive, and able to help you through your needs.

The best way to evaluate this is by looking at how they handle their support tickets. For example, check how often they respond, how they answer customers’ questions, and if they respond quickly enough when problems arise.

Tip 5. Meet in Person

Reading online reviews can be tough to tell how a business operates. That is why meeting prospective vendors and hiring managers can help weed out the good from the bad.

Tip 6. Determine How the Company Measures Performance

How do they measure performance? Does the Facebook ads managementcompany aggregate all your impressions, views, clicks, and conversions into a single average conversion rate? Or does it attribute different values for different conversion types, such as placing value on impressions but not clicks?

Suppose you’ve found a good tracking partner to measure your business’s success. In that case, that company should also have an easy Facebook ads management tool to see which ads deliver better results than others.

Tip 7. Ensure the Facebook Ads Management Agency has a Dedicated Account Manager for You

A dedicated account manager will always be here for you, no matter how many people are in your business or how often you change plans. They’ll help guide you through marketing changes and keep on top of new features, so your campaigns never miss a beat.

4 Benefits of Using a Facebook Ad Management Service

The best way to manage Facebook ads, no matter how many you’re running or your goals, is to use an ad management service that focuses exclusively on Facebook ads.

Here are four benefits of using an ad management service for your Facebook ads instead of doing it yourself.

1) Save Time

Getting help from an expert can mean not having to deal with the time-consuming tasks on your own, which means more time for the things you enjoy.

2) Better ROI

It also makes it easier to control your budgets and focus on delivering your best advertising messages. Plus, you get more face time with an expert who knows their stuff and can answer any questions you have. What’s not to love?

3) Boost Conversion Rates and Customer Engagement

When using an ad management service, you’ll typically have access to rich data and ad targeting capabilities that you can leverage to increase the effectiveness of your ads.

With the right Facebook ads management tools, you’ll have access to everything from customer demographics and interests to device targeting options, which can help ensure that your ads reach the right people with the right message at the right time. That will inevitably lead to higher conversion rates for your business.

4) Data Tracking

Facebook enables you to track each campaign’s cost per conversion and ROI. With these metrics in hand, you can see what type of ads drive sales and how to prioritize future spending.

Facebook also enables you to gauge which demographics respond best to your ads. Furthermore, if one demographic isn’t showing promising results, you can focus on other target groups that may yield more desirable returns.

How to Get Started With A Facebook Ad Management Service

If you’re just starting with Facebook advertising, you may feel overwhelmed by the sheer number of options and features in your Facebook ad manager.

While it may seem intimidating initially, plenty of options can help you get the most out of your ads while saving you time and effort. Here are 5 ways to get started with a Facebook ad management service today!

1) Calculate the ROI (Return on Investment)

A business that invests in marketing its products or services through a campaign on Facebook will see an ROI when they post leads as customers, which can generate revenue.

2) Budget for the New Monthly Expenses

Budgeting for the new monthly expenses can be difficult. So the first step is setting up a budget. Gartner’s 2020 CMO survey reveals that the marketing budget for most companies is about 11 percent of the total company budget.

Marketing-budget-statistics

(Source: HubSpot)

If you are not already doing so, create one and add a line item for your ad management service fees.

3) Look for a Growth Curve in Performance

Ideally, it is best to see a curve in performance for all campaigns. It means a definite increase in the performance of your ads as you increase your advertising budget. The higher your budget, the more likely you will get more viewers and clicks.

FAQs about Facebook Ad Management Services

1. What is the Main Purpose of a Facebook Ad Management Service?

The main purpose of a Facebook ad management service is to streamline your advertising and marketing needs on the social media platform. From setting up new ads, tweaking current ones, and reporting on campaigns, you’ll be able to take care of it with their support.

Some even offer affordable rates while managing high volumes of campaigns, which will only continue rising as more businesses turn to this Facebook ads management tool.

2. How Much Does it Cost?

Many factors determine how much it costs to use one, so you need to find out what they do before jumping in. Generally, they are cheaper than hiring a Facebook ads management agency or team but not quite as inexpensive as going to it alone.

Knowing what kind of budget you’re working with is best before narrowing down any decisions about what services might be right for you.

3. Is There Anything I Should Keep in Mind When Finding One?

Yes! You want to know if they work internationally (and if so, where), whether or not they can help with ad approvals from Facebook, and if the software comes pre-loaded with integrations for other marketing platforms like HubSpot.

Finally, make sure their customers are happy with them by reading testimonials and reviews before making a decision.

Most importantly, getting in touch with them and asking direct questions is always important; nobody knows what you need better than you.

Your Business Will Flourish under the Right Facebook Ad Management Service

Navigating Facebook Ads can initially seem overwhelming, especially since every business needs to put its spin on the campaign to maximize its effectiveness.

You might be tempted to try and tackle it on your own. But before you waste any more of your precious time navigating through all those tabs and pages, take a moment and look at what’s on offer from our Facebook Ad Management Service.

At Flying V Group, we have you covered with strategic consultation from one of our top-ranked strategists, ad optimization, and Facebook ads campaign management.

Put an end to wasting valuable hours doing something that should take minutes (or at most an hour). Allow us to manage your Facebook Ads so you don’t waste any more time or money on a marketing channel that does not provide the ROI you want. Contact us now!


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