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How to Use Facebook Ads to Generate Leads for Financial Advisor Firms

Reading Time: 10 minutes

Are you unsure whether your financial advisory firm needs Facebook ads or not? 

Did you know that Facebook is the seventh most valuable brand globally with $81.5 billion in brand value? Are you aware that 332 million Americans (54%) have a Facebook account? Did you also know that ads on Facebook are incredible, as they allow you to target a very specific demographic of people?


(Source: deAsra)

If these facts have piqued your interest, perhaps it’s time to learn how financial advisors using Facebook Ads for financial leads can achieve success!

With the proper strategy and research, you can tailor your financial advisor ads to fit your brand image and use that ad budget to target customers who already have an interest in your products or services.

In this guide, we’ll show you how to use Facebook ads to generate leads for financial advisor firms so that you don’t have to spend money on more expensive forms of financial advisor advertising while still getting results with ease.

We’ll look into:

  • Why do you need paid social media to grow your financial advisor firm?
  • Facebook Ads for Financial Advisors: 3 Areas to focus on
  • How to generate high-quality leads for your financial advisory firm using Facebook ads
  • What’s the best time to hire an agency for my financial advisor ad campaigns?
  • What to expect from hiring a Facebook ads agency

Read on to learn more.

Why Do You Need Paid Social Media To Grow Your Financial Advisory Firm?

Building relationships with your ideal clients and converting them into loyal clients is essential to running a successful financial advisory firm. However, it’s not always easy to reach new people and develop those relationships, especially if you’re busy with other parts of your business or have limited resources to spend on advertising.

Fortunately, Facebook Ads for financial leads can be an excellent way to reach potential customers without spending too much. Although the average cost per click for Facebook ads financial industry is the highest of all the industries, Facebook Ads for financial advisors are still regarded as cost-effective because they can help you generate high-quality leads from customers interested in your services.

According to Wordstream, the average cost per click for Facebook ads financial industry as of 2021 was $3.89.


(Source: Kerigan Marketing)

Nonetheless, Facebook is one of the most popular social media platforms in existence—and for a good reason. The site boasts over two billion monthly active users worldwide and allows users to connect with friends and family through private messaging or public posts/statuses.


(Source: Backlinko)

You might have heard that Facebook and other social media platforms are free, but they aren’t. Sure, you can use them to connect with clients, prospects, and influencers but it’s still crucial that you understand all of your options when utilizing Facebook ads that work for financial advisors.

Facebook has a powerful advertising platform that allows businesses to target specific demographics based on age, gender, location, and interests. It, therefore, will enable advertisers to reach people who are likely interested in what they have to offer without wasting money or effort.

If you want your business to increase—without being in debt—you need more than free Facebook; you need Paid Facebook ads that work for financial advisors.

Paid Facebook is one of many strategies financial advisor firms can use when building their brand online. It is a cost-effective way to build an audience and take them through your Facebook ads funnel until you convert them.