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Content Marketing Agency vs. Digital Marketing Agency: An Ultimate Guide to Choosing the Right Marketing Agency for Your Business

Reading Time: 9 minutes

Are you confused about which marketing agency is the most suitable for your business?

According to the Content Marketing Institute, 84 percent of b2b marketers outsource content creation instead of managing it in-house.

If you are a business owner, you know that content marketing and digital marketing are two different things. There’s no doubt about it.

A content marketing agency (CMA) produces and shares graphics, videos, and written materials on behalf of other businesses to generate leads and close sales for them. A digital marketing agency (DMA), on the other hand, focuses more on SEO and PPC.

The main difference between these two agencies is that one produces content while the other does not.

This article will explain what each type of agency does, how they differ from one another, and which one you should choose to grow your business.

Here’s what you should expect:

  • What is a content marketing agency?
  • What does a content marketing agency do?
  • What are the benefits of hiring a content marketing agency?
  • Disadvantages of content marketing agencies
  • Why choose a content marketing agency?
  • How much does a content marketing agency cost?
  • What is a digital marketing agency?
  • What does a digital marketing agency do?
  • What are the benefits of hiring a digital marketing agency?
  • Disadvantages of digital marketing agencies
  • Why choose a digital marketing agency?
  • How much does a digital marketing agency cost?
  • Differences between a content marketing agency and a digital marketing agency
  • Which agency should you hire?

Let’s set the ball rolling!

What is a Content Marketing Agency?

Before we dive into the main focus of this article, let’s answer the question – what is a content marketing agency?

A content marketing agency is an organization that helps clients create and distribute high-quality content online. These companies are hired by businesses to produce and share their products or services through various media platforms like blogs, social media pages, video channels, etc.

They also provide search engine optimization services to help websites rank higher in search engines like Google.


(Source: Smart Insights)

What Does a Content Marketing Agency Do?

So, what does a content marketing agency do?

A content marketing agency Los Angeles creates original content for its clients. This could include writing blog posts, creating videos, designing infographics, or any number of other types of content. The content they create is usually focused on educating or entertaining their clients’ target market.


(Source: Optin Monster)

What Are the Benefits of Hiring a Content Marketing Agency?

If you’re looking for a reliable source of high-quality content, then a content marketing agency is definitely worth considering. These businesses have access to a wide variety of talented writers, editors, graphic artists, and videographers who can provide you with everything from blogs to ebooks to video tutorials.

The biggest advantage of using a content marketing agency Los Angeles is that they already have all of this talent on hand. So they won’t require as much training time as if you were to train someone yourself.

Another benefit is that they can save you a ton of time by handling all of the tedious tasks quickly, like and concerns scheduling interviews, editing audio files, and uploading images.

They also offer more flexibility than you would get if you hired a freelance writer or editor directly. For example, you wouldn’t be able to ask them to come up with creative ideas, so they won’t be able to generate fresh content for you unless you give them specific directions.

Lastly, content marketing agencies typically offer better customer service than you would expect from freelancers. Since they work in teams, they’ll be able to respond to your questions. And since they’ve been doing this for years, they know exactly how to make sure your project runs smoothly.

Disadvantages of Content Marketing Agencies

Are there any disadvantages to using content marketing agencies?

Using a content marketing agency Los Angeles comes with its own set of advantages and disadvantages. The biggest advantage is that they know what works. They can help you create content that will attract people to your website. They can also help you distribute it effectively.

There are some drawbacks to using a content marketing agency.

a. Expertise Levels

One of the main ones is that they may not always have the same level of expertise in certain areas. For example, if you need a video made, they may only have experience making short clips. Or if you need an infographic designed, they may only have experience creating simple graphics.

So if you need something more complex, you’ll probably have to pay extra for that service. But even though these things aren’t included in their standard package, they still offer plenty of value at a reasonable price.

b. It May be Time-Consuming

One disadvantage is that they may take a long time to complete projects. Some companies may take weeks or even months to finish a project. This means that you may have to wait longer than you expected.

c. It is Quite Expensive

Another drawback is that they usually require large amounts of upfront payment. You may not be able to afford them.

Why Choose a Content Marketing Agency?

There are many reasons why you might need a b2b content marketing agency. Some of them are:

1. You Don’t Have Time to Do it Yourself.

If you’re busy running your own business, then hiring someone else to create content can save you valuable time.

2. Your Budget Isn’t Big Enough to Hire a Full-Time Employee.

A b2b content marketing agency can offer a variety of different packages at varying rates, so you won’t be stuck paying too much for a small amount of work.

3. You Don’t Know Where to Start When it Comes to Creating Content.

Hire content marketing agency services to give you access to experts who can give you tips and advice about everything from writing blog posts to creating infographics.

4. You Don’t Have Any Experience in this rea.

If you’ve never created content before, then the best content marketing agency can teach you all there is to know about the process.

5. You Don’t Have the Skills Necessary to Create Quality Content.

If you’re not very good at writing or designing, then the best content marketing agency can take care of those aspects of the job for you.

6. You Don’t Have the Resources Needed to Get started.

If you don’t already have a website, social media accounts, or email list, then a content marketing agency Los Angeles can set up all of those things for you.

7. You Don’t Have the Knowledge Required to Run a Successful ampaign.

An experienced b2b content marketing agency knows exactly what works and what doesn’t when it comes to growing traffic and converting visitors into customers.

8. You Don’t Want to Lose Control Over Your Brand.

If you’re working with a b2b content marketing agency, you won’t be responsible for anything other than paying them for their services. That means you can focus on running your business while letting them handle the rest.


(Source: eMarketer)

9. You Don’t Want to Deal With the Stress of Having to Produce Content Every Day.

If you’re constantly worrying about whether you’ll meet deadlines, then hire content marketing agency services as the best option.

How Much Does a Content Marketing Agency Cost?

The price of the best content marketing agency services varies depending on the size of your company, the type of work you need to be done, and the amount of content you plan to produce. However, most companies charge anywhere from $2,000-$10,000 per month.

What Is a Digital Marketing Agency?

Now that we’ve covered the basics about content marketing agencies, you may be wondering – “what is a digital marketing agency?”

Digital Marketing Agencies are basically web design firms that specialize in online advertising. They help companies promote their products and services through different channels such as social media, search engine optimization, email marketing, and paid ads.


(Source: Smart Insights)

Companies of all sizes use DMAs to market themselves online. Some of the most popular industries include real estate, healthcare, technology, finance, retail, restaurants, manufacturing, education, and insurance.

What Does a Digital Marketing Agency Do?

Digital Marketing Agencies will build websites for their clients, optimize those sites for SEO purposes, write articles, create emails, and manage social media accounts. Most digital marketing agencies also offer website maintenance and support.


(Source: Markigence)

In general, what does the best digital marketing agency do?

Digital marketing agencies offer a full range of services including:

  • Website development
  • Search Engine Optimization
  • Content Creation
  • Social Media Management
  • Brand Strategy
  • Email Marketing
  • Paid Advertising
  • Analytics
  • Graphics & Illustrations
  • Conversion Rate Optimization
  • Web Hosting
  • Online Reputation Management
  • Technical Support
  • Customer Service
  • Data Analysis
  • And more…

What Are The Benefits Of Hiring A Digital Marketing Agency?

Working with the best digital marketing agency gives you access to professional expertise and resources that can be difficult or impossible to get without an established presence online.


(Source: Digital School of Marketing)

When you hire digital marketing agency services, you gain access to:

  • Expertise in digital marketing
  • Access to tools and software
  • Professional training
  • Industry knowledge
  • Dedicated staff
  • Ongoing support
  • Accountability
  • Flexibility
  • Cost Savings
  • Time Savings
  • Security
  • Value
  • And lots more

Disadvantages of Digital Marketing Agencies

Are there any disadvantages to hiring a digital marketing agency?

There are some drawbacks to hiring a digital marketing agency, but they are outweighed by the many advantages. Here are some things to consider before signing up with a DMA:

  • It can take months to find the right fit
  • There’s always room for improvement
  • Your project may not go as planned
  • You’ll have to manage the relationship
  • You won’t have control over your brand
  • You won’t have direct access to the client
  • You will need to rely on their team members
  • You may need to wait for the results
  • You may lose money

Why Choose a Digital Marketing Agency?

Choosing the best digital marketing agency over a freelancer is usually a no-brainer because it allows you to focus your efforts on growing your business instead of spending hours trying to figure out how to advertise yourself. Plus, when you choose a DMA, you’re working with professionals who understand the ins and outs of internet marketing.

How Much Does a Digital Marketing Agency Cost?

The cost of hiring a digital marketing agency depends on the size of your company, the number of employees, and the scope of work needed. You can expect to pay anywhere from $35,000-$145,000 per year or $2,500-$12,000 per month depending on the type of services you require.


(Source: Oberlo)

Differences Between a Content Marketing Agency and a Digital Marketing Agency

The first thing to understand is that there’s a big difference between digital marketing and content marketing.

Digital marketing is all about using the internet and social media platforms to promote your products and services. It can be done through search engine optimization, pay-per-click advertising, and even email marketing.

On the other hand, content marketing focuses on creating high-quality content for your audience. This includes everything from blogs to ebooks, infographics to videos, etc.


(Source: Marketing Insider Group)

A full-service Content Marketing Agency is a digital marketing firm that specializes in creating and executing effective content marketing strategies. They use a variety of methods including website design, social media marketing, email marketing, SEO, PPC, and other forms of advertising to help businesses grow their brands.

Meanwhile, a full-service digital marketing agency is a digital marketing company that provides everything from strategy to execution. They offer a wide range of services including search engine optimization, pay-per-click (PPC), web development, conversion rate optimization, and more.

While most agencies only provide one form of digital marketing, a full-service digital marketing agency offers all of these services under one roof.

The main difference between a DMA and a CMA is that a DMA has a broader scope of offering than just digital marketing. They offer a much larger selection of services such as website design, graphic design, branding, copywriting, video production, etc. This allows them to cover a wider array of industries and business types.

A full-service digital marketing agency is usually able to handle a much bigger workload due to this fact. They work closely with clients to develop a comprehensive plan tailored specifically to their needs.

A b2b content marketing agency is a full-service digital marketing firm that focuses primarily on content creation. They create content for websites, blogs, landing pages, emails, newsletters, and anything else you can think of. They specialize in helping companies build an online presence through the use of great content.

You might be wondering whether you should hire a digital marketing agency or a content marketing agency. After all, both of these types of agencies can help you build a successful business. The truth is that there isn’t really a clear winner here.

However, if you want to learn more about what the best digital marketing agency can do for your business, contact us.

FlyingvGroup is a full-service digital marketing agency equipped with all the expertise you need to meet the needs of your business, including content marketing. So what are you waiting for? Reach out to us today!


Thank you so much for reading Content Marketing Agency vs. Digital Marketing Agency: An Ultimate Guide to Choosing the Right Marketing Agency for Your Business . We really appreciate it! If you have any questions about our article, or can suggest any other topics you think we should explore, feel free to let us know.

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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

January 10, 2022



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