Frequently Asked Digital Marketing Questions
Check out the most common digital marketing questions we get asked by business owners. To jump to a specific section, use the following links:
General Digital Marketing Questions
Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing.
Even within the above strategies are subsets of the different types of digital marketing. Within search engine optimization consists local search engine optimization, national search engine optimization, link building, and reputation management. Types of pay-per-click advertising include local pay-per-click advertising, national pay-per-click advertising, and Facebook advertising. Social media marketing plays across many different platforms depending on the type of business you are in, but some of the most important networks are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Content marketing consists of creating valuable and memorable content to be distributed to customers or those interested in your space.
Digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach. Customers know what they want and when they want it and they head online to get what they want when they want it. Gone are the days of fishing with a large net in the ocean and here are the days of fishing with sonar radar in a barrel. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying customers.
Digital marketing is one of the most important types of marketing you can do for your business.
Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into a customer.
Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.
Most of our services are six-month and twelve-month contracts that are offered at discounted rates for extended services, but we also offer month-to-month contracts. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization.
Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world.
For our website design services, we offer customized proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from $5,000 to $100,000.
Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.
All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support.
We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times.
At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.
*Dashboard not available for all services.
We have experience across many different industries and have served over 100+ clients in our short existence since 2015. We are a Google Certified Partner and have worked with companies of all shapes and sizes ranging from F100 companies like American Airlines and Lyft, to mid-sized companies like KeenVision Financial and US Business Funding, to small businesses like Colonial Capital and Old Harbor Insurance Services.
Our commitment to you is that we will do everything in our power to supplement your business with a robust and effective marketing team that is hungry to drive success to your businesses.
Website Design Questions
With how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in.
If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.
Yes, all of our website designs and development of websites will be optimized for the five standard screen sizes (large desktop, laptop, tablet, phablet, and mobile phone). Over 50% of website traffic comes from mobile devices so we put a huge emphasis on making sure that your website performs on every single screen that someone might be viewing your site on.
This questions depends on what type of business you are in, but, in general, websites should consist of the following pages: Home, About the Company, Services/Products offered, Case Studies/Testimonials, Blog, and a Contact Us page.
If you are not sure what needs to be included on your website, don’t worry. Our team of experts always performs a deep-dive of your business to make sure that we are including all of the exact pages you need to make your product or service shine.
A blog is extremely important because it allows you to do a few things:
- A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Constantly updated websites are important because it tells search engines that the website is up-to-date and keeping up with latest trends.
- Gives you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business.
- Gives you plenty of shareable content to post on social media and reach new potential clients.
- Allows you to target extremely specific keywords that may be low hanging fruit that could generate a large influx of traffic to your website.
Blogs are so important to help generate traffic to your website and better search engine rankings. We cannot stress this enough.
We believe our websites are the best business websites on the planet. The difference between our websites and the “other guys” is that we are business people that use digital marketing to grow your business. Most digital agencies fall under the category of “creative agency” or “design agency”.
When we are building your web presence, we are thinking about how your website is going to generate revenue and then we take a conversion-oriented approach to design and make sure that your website is technically configured to rank for the keywords that your business operates within. Our websites are clean, well laid out, professional, minimalistic, conversion-oriented, SEO optimized, and designed to grow your business by generating leads and sales.
It all starts with a strong and technically sound website. A company can go out and pay a boatload of money for an incredible website design, but if the website does not generate traffic, what good is it? We make sure that we configure your website to the highest technical SEO standards, which ensures that any additional promotion of your website will be worth the while. A poorly configured website from a technical SEO standpoint will suffer no matter how much effort goes into the SEO process.
With that being said, just because you develop a new website does not mean that it will come up in search engine rankings automatically, especially for competitive keywords. The website is important, and without it you will fail from an SEO standpoint, but the promotion of the website after development is just as, if not more, important.
Yes and no. More often than not we make a recommendation for where your business website should be hosted and handle all of the configuration to get your website on that hosting platform. If you have an existing hosting account we can also work with that, but we still might make a recommendation to switch hosting platforms if you are on one the does not give you the most bang for your buck.
When websites require more specific hosting requirements we have the ability to offer custom hosting solutions through third-party vendors.
Your hosting is extremely important because a lot of times it determines your website speed, which is an important ranking and conversion factor. So, if you are on a slow host like GoDaddy, we will want to convert you to a faster host like SiteGround.
Search Engine Optimization Questions
SEO stands for search engine optimization. Search engine optimization is an effort that optimizes your website to rank for specific keyword searches and also promotes your website to do the same.
In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online.
There are two main factors that go into SEO: on-page optimization and off-page optimization.
On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.
Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Flying V Group handles all of these efforts for you.
An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts:
Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.
Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.
It depends and we offer NO guarantees. Anyone that does offer you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.
Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regards to SEO is doing nothing at all.
SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!
Yes, we also set you up on our state-of-the-art reporting dashboard that compiles your entire online presence and puts it into one central place for you. This dashboard is incredible and let’s you get a snapshot of your business presence online and instantly. The dashboard comes with 24/7/365, up-to-the-minute reporting.
SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.
No, but we are confident that with our services, your traffic will only increase and your visibility online will only continue to grow. We pride ourselves on being extremely transparent, which is why we provide you with tools like our online reporting dashboard that actually shows you how things are doing. No more working with agencies that hide or manipulate data in their reporting.
Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Southern California is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop orange county”.
National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.
An SEO strategy consists of many different factors, but some of them include: on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution, to name a few things 😉.
Pay-Per-Click Advertising Questions
Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement.
Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic. We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through-rate, and increase your conversation rates.
How do this? We create extremely targeted ad campaigns and constantly test different variables and ad formats to find the best combination. We also make sure that your website’s landing pages are perfectly configured for conversion when someone lands on your site.
We perform pay-per-click advertising services for the following search ad networks: Google Search and Display Network, YouTube Ad Network, Bing Ads Network, Facebook Advertising, Instagram Advertising, Twitter Advertising, and LinkedIn Advertising.
The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.
One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.
We structure your PPC advertising campaigns based around your products and services. We create extremely targeted ads for each individual service. We will never run generic ads because these do not convert.
For example, if you offer insurance services, we will identify your best service options. If that option is car insurance, we will create specific ads and landing pages exactly targeted for people looking for car insurance services in your area. This ensures that the traffic we are driving to your website is traffic that is looking for what we are providing to them!
Similar to our SEO campaigns, you will be set-up on a state-of-the-art campaign dashboard via our website. This dashboard will have up-to-the-minute reporting, charts, and information on the success of your campaign. We will also analyze these results with you each and every month and make sure that we are constantly improving the efforts of the campaign.
We are glad you asked. To date, we have managed over $1,000,000 in advertising spend. Not only that, but we are also a Google Partner, which means we are the best of the best when it comes to working with certified ad agencies.
Facebook Advertising is different from other forms of paid search advertising because Facebook allows us to run many different types of ad campaigns that might not necessarily be available on the Google or Bing Network.
Also, Facebook Advertising is what we would consider passive advertising instead of active advertising.
Active advertising is when we place an ad in front of a user that is actively looking for our product or service. This normally happens on a search network like Google or Bing.
Passive advertising is when we place advertisements in front of users that we think might be interested in our product or service regardless of whether or not they are actively looking for it at that time.
It really depends on what you are trying to do. Active advertising (Google and Bing) is great because we can place ads in front of users that are searching for our product and service using primarily keywords. Active advertising is also generally more expensive.
Passive advertising (Facebook and Google Display Network) is great because it allows us to target with extreme demographic targeting, especially Facebook. If we want to put an ad up in front of people that are realtors, we can certainly do this with the Facebook Advertising platform. Advertising is also generally cheaper.
It's hard to say whether or not one is better than the other. Let us help you figure that out based on your business requirements!
Social Media Marketing Questions
Social media is an incredible way to tap into potential customers over and over again. It is also a great platform to increase brand exposure and awareness. It is said that we must interact with a customer almost 17 times before they are ready to take-action with our business. Social media is a great way to keep a consistent message and presence with your potential customers.
Your customer expects you to be on social media and the platform allows you an opportunity to get people talking about your business. Social media is a great way to connect and interact with existing customers and influence potential ones.
Content Marketing Questions
Content marketing is so important because it drives potential customers to your website. By creating valuable pieces of content you are able to show potential customers that you are an expert in your industry and might offer products or services that can help them.
Think of the content that is created for content marketing as a lead magnet. This content, in the form of blog posts, videos, or email campaigns, is used to supply valuable information to your potential customer in hopes that they come to your site and then see that you can solve their problem with your own products or services.
Content marketing is also a great way to increase SEO rankings and it gives us something to post on social media that will allow us to continuously tap into our followers or new potential followers.
We both work together to determine what questions or concerns your potential customers might have and how we can answer them for them via our content.
For example, if you offer cleaning services, you might write an article on the best cleaning products. If someone is struggling with cleaning their home, they might search for this topic. The goal is to get them on your website via this article and then hopefully they would just rather have you clean their home and they contact you. It’s that simple!
The content that is created will be used in many different ways for your business. The content can be used to do the following:
- Share on Social Media
- Send Out in an Email Blast
- Post on Your Website
- Use for Physical Marketing Material
If you have any additional questions that we did not cover in these frequently asked questions, please ask us! You can submit a form on our contact us page found here.
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-Mark Davidson, KeenVision Financial
Flying V Group
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