The blockchain industry is growing by leaps and bounds. The world is ready for it, there is little doubt about that. As cryptographic technology advances with each passing day, so does the competition in the market. Zealous teams of tech professionals with their blockchain start-ups are vying to top the charts.
Grand View Research reports that the global blockchain technology market size, which was valued at $3.67 billion in 2020, will grow at a compounded annual growth rate (CAGR) of 82.4 percent from 2021 to 2028. It is estimated to hit $7.59 billion by 2024.
Despite unique value propositions and ambitious roadmaps, blockchain start-ups are struggling to mark themselves off from competitors. This is where well-defined marketing strategies will come in handy. Flying V Group is a digital marketing company based in Orange County. We have N years of track record in offering custom-designed marketing services to blockchain and cryptocurrency companies all across the globe.
If you are a blockchain start-up struggling to draw traction, here are five ways we will help you promote your project to a larger audience and grow your business.
1. Sleek, Optimized Websites
Blockchain businesses are primarily online-based. You don’t have an office where you can welcome your clients or salesmen to walk them through your project. Your website does the job. It is the first and most powerful representation of your brand.
As they say, the first impression makes the best impression. Anesthetic, fast, user-friendly design can go a long way in seizing the attention of the prospective client. That being said, the design doesn’t guarantee you visitors or conversions. SEO and content do. And this is what we primarily focus on. Our websites are strictly in line with SEO (Search Engine Optimization) practices to drive traffic and customer conversions from mobile and desktop visitors.
Blockchain websites are not just a platform to publish informative content about the project. They also provide tools to visitors. For example, you may want to integrate your smart contract into your website and offer services like yield farming or token swap features. Or, you may want to give them access to your NFT marketplace. Or, you want to design landing pages for specific marketing campaigns and ads. We have got them all covered.
Combining beauty and functionality, we give you websites that serve as your best salesmen. Moreover, they undergo N-point quality checks to ensure customer experience and data security.
2. Result-oriented Content Marketing
Blockchain and cryptocurrency technology is an emerging field. The industry is evolving at a rapid pace. There is no university that can help you master the ins and outs of it. The internet is the only teacher. For the same reason, content marketing is one of the best tools out there to promote your project. It's simple; help people understand the industry, tell them about the use cases of blockchain technology and cryptocurrencies, and introduce your products through high-quality content. Or, educate people about your products and how they matter without any frills. That can make a huge difference.
At Flying V Group, we offer dedicated content marketing packages to help blockchain start-ups establish their voice in the industry. This is realized through blogs (both in-house and guest blogs), PR articles, YouTube videos, podcasts, and search engine optimization. In the website design, we make sure visitors can register to becomfe subscribers and get the latest updates from the project straight to their email.
3. Social Media Campaigns
We know how Tweets can make or break a token. However, Twitter is not the only place where crypto enthusiasts stroll around. Many social media platforms host a huge community of crypto users. Each plays a unique role in driving the growth of the industry as a whole. If Twitter is to publish updates and register concise, razor-sharp opinions, Reddit has more room for discussions. The platform has been key in building staunch communities for many tokens and projects. LinkedIn is the go-to platform for pooling talent and creating strategic collaborations.
The bigger the social media presence of your project, the more people will believe in it. Social media marketing will help you create awareness around your products, use cases, and unique selling points. You can reach a larger audience, communicate with them, and build trust and credibility in the market. Moreover, you need your followers to have a feeling of belongingness with your project. That will act as an adherent in difficult times and help you get through downtrends, which are inevitable as far as crypto projects are concerned.
We will also help you leverage social media to get solid leads by running online ads on platforms like Instagram, Facebook, and LinkedIn. To create buzz around your tokens and incentivize the ecosystem, you may consider launching loyalty programs with the help of our seasoned marketing strategists.
4. P.R, Collaborations
The decentralized vision of blockchain technology is upheld by the industry too. If you look at the top projects, you will find that none of them have an independent existence. Partnerships and collaborations are integral to success for a blockchain start-up. To spread the word about your project in the market and upgrade your product functionalities, you need to join forces with relevant crypto projects, platforms, marketing channels, and KOLs (Key Opinion Leaders).
While ecosystem integrations come under technical strategies, other collaborations are covered in the marketing strategy. As one of the top blockchain marketing companies, we will help you expand your brand visibility on all platforms through relevant partnerships with crypto influencers, YouTube channels, and PR sites. AMAs, interviews, and features will be arranged to stream audiences to your project from other online communities. Our marketing team designs optimized strategies and templates to reach out to businesses and leaders through emails, LinkedIn, and other social media platforms.
5. On-time Metrics and Reports
Without comprehensive reports and analytics, running a marketing campaign is as good as driving blindfolded. Find out how your online advertising is generating results through high-quality metrics. Our monthly, weekly, and daily reports will give you insights into the efficiency of the campaign, the market, and customer behavior. They will act as a solid foundation for increasing conversions. If you have opted for lead campaigns, we hand you over customer data, adhering to data protection and privacy policies. And in turn, we empower you to make research-backed tweaks to your marketing strategies in real-time.
Flying V Group is an Orange County digital marketing agency that offers dedicated blockchain marketing services worldwide. We deliver focused and well-defined marketing strategies to help blockchain companies create buzz around their products. Get in touch to grow and expand your project leveraging our team of marketing experts.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.