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How to Use Your Blog to Strengthen SEO and Increase Sales

In Blog Writing, Content Marketing, Digital Marketing, Marketing Strategy by Robb FahrionLeave a Comment

Reading Time: 8 minutes

When you are running an eCommerce business, the goal is to draw customers to your website and convert their visits to sales. It doesn’t matter what kind of business you have: whether it’s a web design, web development, or selling FMCG products, getting qualified leads is a must for everyone. A great way to succeed at this is to use search engine optimization (SEO). To support your SEO strategy, it’s important that you create high-quality SEO blog content.

Often, people assume that blogging only works for big companies. This is not the case: blog success doesn’t depend solely on external factors like the size of your business: a great blog strategy can yield tangible results for all kinds of businesses. So, how can web designers and developers use blogs to strengthen SEO and enhance sales? Are blogs good for SEO? In this post, we’ll take a look at 4 solid blog SEO tips:

1)  How to make your blog mobile-friendly

2)  Incorporating the right keywords strategically

3)  Finding the right blog talent through a PEO partnership

4)  Highlight calls-to-action

5)  Keeping your content relevant

1. Making Your Blog Mobile-Friendly

Most Google searches are performed using mobile phones, as opposed to desktop. Also, Google prioritizes mobile-friendly results over others. For these reasons, you need to ensure that you make you focus on making your blog mobile-friendly. 

How can you achieve this? You can use a responsive design that allows you to either have one URL for mobile, or two where one is for mobile and the other desktop. The beauty of this is that whatever inbound links you get won’t be split into separate URLs, helping you channel SEO power from the links that you get. This way, the search engine will recognize your blog post’s value and rank it higher.

 2. Incorporating Keywords in Your Post

Keywords are necessary to optimize your SEO blog content but you need to be cautious about how many of them you use. Incorporating too many is considered keyword stuffing and can hurt your SEO. The keywords that you use also need to align with the intent of your target audience. Take some time to reflect on who your audience is: are they in your line of work, potential clients, or just general people who are interested to learn more. To ensure a good reader experience, you need to incorporate keywords in a way that feels natural. It’s a good idea to use one to two long-tail keywords per post. If you run a web development agency, for example, check for long and short-tail keywords for web development and web design when incorporating them into your next blog post. You can leverage tools like Clearscope or Ahrefs to identify the keywords most likely to convert.

Where in your SEO blog content should you incorporate these keywords? There are four areas where you can place keywords. These include the meta description, URL, title tag, and header & body. Your Meta Description helps give readers information about your blog, which makes it an ideal place to incorporate a long-tail keyword. URLs are often scanned by the search engine: optimizing them with keywords will make your blog post rank higher. It is recommended that you choose the right title by making use of an SEO blog title generator. When you place your keyword on the title tag, it should appear within the first 60 characters of your blog title. Lastly, when it comes to the header and body, place your keywords anywhere where it’s an organic fit, so long as you don’t overuse them.

3. Partnering with a PEO

One of the challenges in terms of your blog strategy is finding the right writers to work with. When you partner with the right PEO (also known as an employer of record), you’ll be able to hire the right talent to help you with your blog SEO optimization. PEO firms will help you find the most talented web developers with technical knowledge.

4. Use Your Blog to Highlight Calls-to-Action

The two blog SEO strategies above will help your traffic to your website. But how do you leverage this traffic into qualified leads? Calls-to-action is the way to go. This approach works to lead your audience to a product, offer, or landing page, incentivizing them to take any action that pushes them down the sales funnel. You can incorporate calls-to-actions on a sidebar on your blog so that they are visible to your readers. Additionally, you can align your calls-to-action with the SEO blog content that you are writing so that the readers would be interested to explore the service,  web design services that you are offering. You can include calls-to-actions either at the beginning, in the middle, at the end of the post, or as a pop-up when someone is reading your SEO blog content.

5. Remember to Stay Current!

Remember to be consistent about updating your web content. If you don’t you’ll see traffic decline as people turn to more updated sources of information.  Moreover, when your site is inactive, it indicates to search engines that you are not supplying useful and timely information, which can have a direct impact on your SERPS ranking. Continuous updates to your website show that your page is continuously providing relevant info.

This gives search engines a reason to index your pages and rank them high on SERPS. Normal web pages, like your service or contact pages, don’t really have the potential to be updated – they convey fairly static information. SEO blog posts, on the other hand, are a continual source for current and fresh content. They allow you to keep your maintain your position as an industry authority through regular content refreshes.

Important Advantages of Using Blogs for SEO

Content marketing has a significant role to play in SERPs. Your blog posts are invaluable for the content marketing efforts as they offer several benefits to the digital marketing strategy of your web development or web design company. Here are some ways in which blogs directly affect SEO.

1. Greater Visibility

Blogs are rich in SEO content and word-dense, this provides you with great opportunities for placing keywords in the right places. Because of this, your blog content can help you rank for a wider range of keywords, helping your site rank for a greater number of search queries. This drives a wider net of users to your site. Greater visibility helps in driving traffic to the website: at the end of the day, this means greater conversions.

2. Provides Support to Link Outreach

Do blog posts help SEO? Blogs are a simple way of connecting and providing useful info to the audience via internal and external sources. They bring in 97% more backlinks to your site. If you have an article written on a topic already covered by someone else it allows you an opportunity to link back to that article. Businesses that have already created backlinks to specific articles may offer links to their blogs. When you reach out to these resources and share information you are also improving your credibility. It allows you to expand your reach and customer base. All this is adding favorably to your SEO efforts.

It is also possible to add internal links to the posts sending the readers to other pages of your site. You can provide valuable info about your core services on these pages. You can keep the users on the site by providing actionable information on topics of their interest. This results in the reader considering your site as a valuable resource to turn to which, in turn, results in better click-through rates and boosts the chances of conversion.

Conclusion

Blog posts are all about providing relevant and useful information to users. They provide an excellent opportunity to offer customized content that attracts searchers to your website, with positive implications for your SERPs ranking. Businesses that use blogs as part of their SEO strategy generate a significantly greater number of leads than those that do not. Blogs aren’t optional anymore: they’re a necessity for digital marketing success. Leverage the right SEO optimizations, be consistent, and balance out the rest of your marketing strategy, and you will see the sales coming in.

About the Author:

Rilind Elazaj is an experienced SEO Specialist and Link Builder with a demonstrated history of working in the marketing and advertising industry. He is recognized for his ability to deliver high-quality and organic Search Engine Optimization (SEO) services to international clients. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that deliver successful conversions.


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Robb Fahrion
Robb Fahrion, Partner
Flying V Group