7 Tips for Choosing the Best LinkedIn Marketing Agency for Your Business

7 Tips for Choosing the Best LinkedIn Marketing Agency for Your Business
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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

January 19, 2023

7 Tips for Choosing the Best LinkedIn Marketing Agency for Your Business

Reading Time: 9 minutes

How will you ever find the agency that fits your needs when there seem to be too many options?

LinkedIn reports that it has over 58 million companies listed on the platform.

Every day, more and more businesses are becoming aware of the importance of social media marketing when building their brand and expanding their business into new markets.

Linkedin-statistics

(Source: The Growth Hustlers)

Because of this growing awareness, many companies have turned to LinkedIn marketing agencies to help them develop effective social media campaigns that will reach their target audiences on LinkedIn.

So, if you want to find out more about what LinkedIn marketing agencies do and how they might be able to help with your campaign, read on.

You’ll learn:

  • What Is a LinkedIn Marketing Agency and What Do They Do?
  • How Can a LinkedIn Marketing Agency Help Your Business?
  • What Are the 7 Benefits of Using a LinkedIn Marketing Agency?
  • How to Find the Best LinkedIn Marketing Agency for Your Business
  • The Cost of Hiring a LinkedIn Marketing Agency
  • Tips for Getting the Most Out of Your LinkedIn Marketing Agency

Let’s get started!

What Is a LinkedIn Marketing Agency and What Do They Do?

If you’re a small business owner or working for one, there’s a good chance that your employees are on LinkedIn, a platform with over 850 million users.

Number-of-LinkedIn-users-2022

(Source: Oberlo)

So if you’re using social media to promote your business, it makes sense to have an online marketing agency help you with your company’s LinkedIn B2B marketing strategies.

LinkedIn Marketing Agencies use LinkedIn to engage with professionals in a particular industry or niche. Often, they target these individuals through advertisements or marketing on their LinkedIn accounts.

A LinkedIn marketing agency offers other digital marketing services like search engine optimization (SEO) and social media management.

What do they do?

A lot of companies have yet to get involved with social media marketing. As a result, these companies are missing out on a great opportunity to market themselves in new ways that pay off.

A LinkedIn lead generation company can help these businesses develop ways of including social media in their marketing plan and create an online community.

As more people turn to LinkedIn for business purposes, a LinkedIn marketing agency may be able to help you grow your business by leveraging one of its most powerful features: your profile.

Tips-for-making-your-Linkedin-profile-more-professional

(Source: LinkedIn)

So, a LinkedIn marketing agency can help you get found on LinkedIn by creating an eye-catching profile that promotes your brand and gets noticed by potential clients.

How Can a LinkedIn Marketing Agency Help Your Business?

Your target audience is already on LinkedIn, so why not make it easy for them to find you?

If you are still sitting on the fence, here are 9 ways a LinkedIn marketing agency can help your business:

1. Build your Brand:

A LinkedIn marketing agency can help you build your brand on one of the most important social media sites. As a result, your business will gain exposure, credibility, and authority—all of which are essential to success in today’s competitive market.

2. Get Found by New Customers:

A LinkedIn marketing agency can help you get found by new customers who are searching for businesses like yours on LinkedIn.

3. Generate Leads with Targeted Content:

LinkedIn’s lead generation rate (2.74%) surpasses that of other social networks like Twitter (0.69%) and Facebook (0.77%).

LinkedIn-lead-generation-comparison

(Source: HubSpot)

A LinkedIn lead generation company can help you generate leads with targeted content relevant to your target audience.

4. Create an Engaging Experience for your Audience:

A LinkedIn agency can help create an engaging experience for your audience that keeps them returning.

5. Increase Visibility Amongst your Competitors:

A LinkedIn marketing agency can ensure they don’t outshine you online, irrespective of the number of competitors in your industry or niche.

6. Make Social Media Easy:

It can be difficult to stay up-to-date with your social media accounts and activities. A LinkedIn advertising agency helps you keep up so that you never miss an opportunity to engage with potential clients.

7. Help you Stay Organized:

With everything going on in your life, it can be hard to stay organized. A LinkedIn agency can help you stay organized by creating a plan and sticking to it.

8. Provide Invaluable Insight:

With insight from a LinkedIn advertising agency, you’ll learn more about how people interact with your business than ever before.

9. Offer Expertise you can Trust:

When working with a LinkedIn agency, you know their expertise is always in your best interest. They want what’s best for your business just as much as you do.

What Are the 7 Benefits of Using a LinkedIn Marketing Agency?

Many benefits are associated with using a LinkedIn marketing agency to help grow your business through this network of professionals.

1. Increase Awareness

Using a LinkedIn advertising agency can help to increase your company’s awareness by getting you in front of the right people.

LinkedIn marketing companies are experts at targeting their campaigns to potential clients and reaching them where they spend most of their time online.

2. Fill your Sales Funnel with Leads

Using a LinkedIn lead generation company helps to fill your sales funnel with leads.

LinkedIn-sales-funnel

(Source: Value Exchange)

Four main categories of professionals use LinkedIn regularly: recruiters, job seekers, marketing professionals, and sales professionals.

A LinkedIn lead generation agency will reach each one of these groups by creating an effective strategy that starts by targeting the right audience in the right way.

3. Improve Conversion Rates

A LinkedIn agency can help you define your goals for using LinkedIn and provide insights into how to improve your conversion rates.

4. Boost Brand Recognition

Boost your brand recognition with a LinkedIn marketing agency! LinkedIn is one of the most powerful social media platforms, and a LinkedIn marketing agency can help you reach new audiences.

5. Build Trust and Authority

LinkedIn is a great tool to help you build trust and authority. When you create a LinkedIn account, you build your credibility and put yourself out there.

Using a LinkedIn marketing agency will help establish your credibility and authority by helping you write a LinkedIn profile that accurately describes who you are and how you can help other professionals.

6.  Get More Clients

By using a LinkedIn marketing agency, you can reach out to more potential clients than you would have been able to on your own. The more people that know about your business, the better—and it’s even better when those people are looking for what you have to offer.

Using a LinkedIn lead generation agency is one of the best ways to get yourself out there in front of new customers that could be interested in what you’re selling or offering.

7. Stand Out from your Competition

If you’re worried about being lost in a sea of other companies trying to market themselves on LinkedIn, then hiring an agency will help you stand out from the crowd.

How to Find the Best LinkedIn Marketing Agency for Your Business

In the business world, finding the right marketing agency can be tricky. Here are 7 tips to help you find the perfect LinkedIn marketing agency for your business.

1) Reach Out to your Network

If you’re not sure where to start, start by reaching out to your network. You’ll get better results with some of your connections than others, but it’s a great place to start.

Ask around with friends and family who have an idea of what they’re looking for in an agency, and see if they can recommend any agencies that they’ve used in the past.

2) Review their Previous Work

The work that you see on their website is a good sign, but don’t just stop there. The best way to figure out if your agency is what you’re looking for is by talking directly with them.

3) Check how Responsive They Are

A good marketing agency will be responsive. If they’re not, they don’t care about your business and won’t do much to help you get results. Their responsiveness will show in how quickly they respond, how often they respond, and how well their responses are written.

4) See How Long They have been in Business

It is also good to see how long they have been in business. The longer they have been around, the more likely they will do something right.

5) Check the Industry Reviews

Checking industry reviews will help you find a reliable and trustworthy company. Reviews are also a great way to learn about different companies and what they specialize in.

6) Call and Meet with Them Personally

If you’re looking for a new marketing agency, it’s always best to call them and meet in person. You can tell a lot about an agency by its voice, how they speak, and what its priorities are. Plus, face-to-face meetings allow you to better judge who you feel comfortable working with.

7) Trust your Instincts

Trust your instincts when looking for a new marketing agency. If you don’t feel like the agency is a good fit, move on and find one that meets your needs.

The Cost of Hiring a LinkedIn Marketing Agency

Linkedin-average-costs

(Source: AutoMonkey)

Every LinkedIn advertising firm has its fee structure, but on average, you can expect to spend anywhere from $200–$2,000 per month for an active campaign. Expect to pay more for broader LinkedIn marketing services, including paid advertising.

Set your budget based on what you are comfortable spending on these LinkedIn marketing services, but also be mindful of how much money it takes to get a new customer in most industries today. The average cost of acquiring a new client is between $150–$1,500, depending on the industry.

Customer-acquisition-cost-formula

(Source: HubSpot)

Tips for Getting the Most Out of Your LinkedIn Marketing Agency

It can be overwhelming for an individual or business owner unfamiliar with using LinkedIn marketing companies or taking advantage of digital marketing techniques.

If you find yourself in that camp, don’t worry – there are plenty of ways to get started. Here are ten tips for getting the most out of your LinkedIn marketing agency:

1. Work with your Agency:

Business owners often assume their agency knows what they want without communicating effectively.

Ensure you’re working closely with your team so everyone is on the same page about what needs to happen and when it needs to happen. Communication is key! It also helps if both parties are educated about each other’s roles to avoid confusion.

2. Create Goals and Measure Results:

Before you begin working with your LinkedIn advertising firm, sit down and create goals based on what you hope to achieve over time.

For example, do you want more leads from social media? More website traffic? Whatever those results may be, write them down so everyone knows where they need to focus their efforts.

Once these goals have been set, start tracking results regularly so you can see whether or not they’re being met.

3. Set Realistic Expectations:

While setting goals and measuring results is important, it’s just as important not to expect too much too soon.

Many businesses jump into LinkedIn marketing, thinking they’ll immediately see huge returns, but unless you already have a large following online, building brand awareness takes time. Be patient!

4. Don’t be Afraid to Ask Questions:

If you aren’t sure about anything related to your LinkedIn marketing campaign, ask! Even though you might feel silly asking dumb questions, remember that no one knows everything.

By asking questions and educating yourself, you can learn more about how things work and take control of your LinkedIn B2B marketing strategies.

5. Pay Attention to ROI:

Return On Investment (ROI) is a term you’ve probably heard before. It refers to the amount of money you spend compared to what you make.

If your LinkedIn advertising firm charges $1,000 per month and they help generate $5,000 in sales during that period, then your ROI would be 50%. That’s pretty good!

6. Use Analytics:

You can’t improve what you can’t track. If you’re working with a LinkedIn marketing agency, they should be able to provide you with analytics that shows how your business is performing.

Metrics-to-track-on-LinkedIn

(Source: Cobraid)

Check-in regularly to see what’s working and what’s not, so you can better understand what needs to be done.

7. Be Patient:

It can take time for LinkedIn marketing campaigns to work. If you don’t see immediate results, don’t give up!

Choose the Best LinkedIn Marketing Agency For Your Business

Finding a marketing agency for your business is like finding that perfect shirt at a store: there’s just too much inventory to choose from.

That’s where we come in!

Flying V Group has many clients and years of experience with the types of campaigns, strategies, technology, and approach necessary to take your marketing business (or any other social media-related activity) to new heights. We’re professionals who’ve made it our job to help brands just like yours. Contact us!

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