7 Top Analytics Tools for Digital Marketers in 2022

7 Top Analytics Tools for Digital Marketers in 2022 (1)
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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

February 1, 2022

7 Top Analytics Tools for Digital Marketers in 2022

Reading Time: 9 minutes

What’s your plan for reaching your anticipated ROI in 2022?

The Marketing Analytics Report of 2021-2026 forecasts that there should be a growth in the marketing analytics of the global market from 3.2 billion dollars in 2021 to 6.4 billion dollars by 2026. Hence, the compound annual growth rate (CAGR) for 2021 to 2026 is 14.9%.

If you want to be a successful marketer in today’s world, you need to have easy access to analytics that provide detailed information about your customer base.

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(Source: The Data)

And how do you do that? With marketing analytics tools.

This article will go over the 7 best marketing analytics tools that will make you the Sherlock Holmes of marketing. We’ll also discuss what each of the digital analytics tools is good at and what it can’t do so well.

Take a look at what we have laid out for you:

  • What are analytics tools?
  • Why do you need analytical tools for your marketing campaign?
  • Benefits of using marketing analytics tools
  • How can analytics tools help to drive higher ROI for your marketing campaigns?
  • Types of marketing analytics tools
  • How to choose the best analytics tool for your b2b marketing campaigns

Let’s plunge in!

What Are Analytics Tools?

The term “analytics” refers to the act of using data analysis techniques to gain insights into the performance of online content or websites.

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(Source: Marketing Courses)

So, what are analytics tools?

Marketing analytics tools help you track the effectiveness of your campaigns by measuring key performance indicators such as traffic, leads, click-through rates, conversion rates, etc.

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(Source: HBR)

Why Do You Need Analytical Tools for Your Marketing Campaign?

The answer lies in the fact that you need to measure everything that happens during your campaigns, especially content marketing analytics.

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