Reddit Digital Marketing: A Complete Guide for 2022 Marketers

Reddit Digital Marketing_ A Complete Guide for 2022 Marketers
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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

October 21, 2021

Reddit Digital Marketing: A Complete Guide for 2022 Marketers

Reading Time: 10 minutes

Are you looking for an under-harnessed channel to market your business online?

As of June 2021, Reddit had about 1.7 billion visits, with 48.9% of traffic coming from the United States.

“Front page of the internet,” is a term widely associated with one of the world’s most famous but underused 0nline platforms.

The front page is where the main stories that will capture the most attention are displayed. That is the first thing people see before opening the newspaper or magazine. It is also one of the things that will determine how a newspaper sells.

Reddit is to the internet what the front page is to the newspaper. We are sure this is not the first time you have heard of Reddit. You may even be on the platform but don’t know how to use Reddit digital marketing in growing your business.


(Source: Finances Online)

If you are interested in learning any of these, then you are reading the right article.

Let’s browse through the content:

  • What is Reddit?
  • What is Reddit Premium?
  • How Does Reddit Work?
  • What is Karma on Reddit?
  • How Does Reddit Karma Work?
  • Why Reddit Is The Most Important Social Channel That No One Is Talking About
  • Things You Should Know Before Leveraging Reddit For Your SEO And Marketing
  • How Do I Use Reddit For Marketing and Leverage It For SEO?

We have a lot to show you. Let’s proceed.

What is Reddit?

Do you spend a lot of time online?

You might have heard of this online forum once or twice.

As you should know by now, Reddit is a social media platform. Therefore, almost everything you do on other mainstream social media platforms is possible on Reddit. The only difference is that Reddit came in with an additional modified package when it was created in 2005; this package is called “Subreddits.”

The subreddits are platforms on Reddit which users create to attract like minds. There are over a million subreddits with different topics you can ever imagine, and these subreddits keep increasing every day. In June this year, users created over 87 thousand subreddits of various unique issues, and this figure is rising.


(Source: Oberlo)

Reddit may not be famous like other social media sites where people come to show off. Still, when you talk about social media sites where serious people do business, Reddit is the best.

Reddit has over 52 million daily users daily with about 430 users using it once a month.

According to the Wall Street Journal Report, in 2020, Reddit had over 30 billion viewers each month, generated over $100 million in 2019, and was worth $6 billion in February of 2021. This figure doubled the value of the year 2019. Furthermore, they projected that this would increase by 70% by the end of 2021.

The website generates most of its revenue from its ad business, which means that many people quietly utilize it to grow their business.

However, to enjoy Reddit’s full advantages, you’ll need to try Reddit Premium.

What is Reddit Premium?

Reddit digital marketing is more efficient when you subscribe to Reddit Premium. Benefits include:

  • VIP treatment
  • Exclusive access
  • Ad-free browsing
  • Powerup
  • Premium awards
  • Exclusive avatar gear
  • Custom app icons
  • Members lounge
  • Welcome gifts
  • Monthly coins


(Source: Online Tech Tips)

The paid Reddit Premium subscription auto-renews every month or year, depending on your package. It costs $5.99/month, but you can save 30% by subscribing for $49.99/year.

How Does Reddit Work?

This social media platform is a platform where users, called Redditors, submit a post, then other users upvote or downvote it based on how they feel towards it. The more upvotes a post gets, the more it is made available for other users to see. If a particular post keeps getting a downvote, it will not be available for many users until it eventually disappears from users’ views.

Your upvotes and downvotes will determine the number of Karma you will get.

What is Karma on Reddit?

Karma is a kind of competition concept created by Reddit. This competition is the forum’s way of rewarding users who have a good number of upvotes. Every Redditor has a Karman score based on the user’s comments and content submitted.

The quality of these comments and content brings either an upvote or a downvote.

How Does Reddit Karma Work?

The more a Redditor gets an upvote, the more their Karma scores go up. You don’t get any price award for the number of Karma scores from Reddit, but your Karma score will get users to trust you, your comments, or your content.

Why Reddit Is The Most Important Social Channel That No One Is Talking About

We know you will be stunned if we tell you that Reddit is the 3rd most visited social media platform in the United States since 2018. Only Google and Youtube are ahead of it. In addition, Reddit is ahead of both Facebook and Amazon, which ranked 4th and 5th positions in 2018.

Reddit users spend more than 15 minutes on an average per visit, which is twice more than most users of other social media platforms do. In addition, it is known as the number one social media platform for managed service providers worldwide.

Here are 4 reasons why Reddit is an essential social channel:

1. The Quality of Content on Reddit

Reddit is not the dumping ground for anything called content. Instead, they sort posts and comments by their upvotes and downvotes. Content with a high score is pushed to the subreddit’s front page for all Redditors in the subreddit to see.

So, whatever you see is legit.

We have said before that Redditors are serious-minded people and not people who want to showcase their lifestyles, so they don’t have time to talk about what car Mr. A has bought or why Mr. B divorced his wife. For them, it is strictly business. The type of subreddit you join determines your interest and any content on that subreddit is quality content.

You will need to search for a particular content that you want on other social media platforms, but it’s not like that on Reddit. People of like minds are in one subreddit, and every day you are fed the type of content you want without wasting time searching for the content.

Most importantly, the content you’ll get is of high quality.

2. No Censorship

Oh yes! You heard us right! No censorship.

Because of how the platform is organized, people are willing to reveal more about their interests because they are anonymous.

When it comes to censorship, Reddit gave that to the moderators of each subreddit. If you have a problem with a particular issue or subject, you don’t have any business joining the subreddits. People of like minds join the same subreddit.

If you don’t have an interest in a particular business, you don’t join a subreddit for that business.

Before joining any subreddits, you are told the rules and regulations guiding the subreddits. However, it is the moderators of those subreddits that ensure that they are followed.

So, whatsoever your business is, rest assured that Reddit is one place you can market it. In addition, there are subreddits of people interested in your particular business.

3. Anonymous Redditors

Anonymity is one reason why people are not talking about Reddit. There are no faces, and Redditors’ posts are under false usernames. One can browse through content without interacting with users freely on Reddit platforms, even before registering.


(Source: Backlinko)

Things done on Reddit are not for drawing attention to oneself. You simply come, do your business if you are a business person, and quietly leave. Hence, it is not so popular among most social media enthusiasts.

4. Quality Content is Easy to Find and Share

If you are looking to do business on Reddit, getting the type of business you are looking for is easy because the content is grouped into subreddits. Therefore, there is no searching the entire platform to get the kind of content you are looking for.

When you talk about quality, Reddit is one of the best social media platforms to find the best quality content because only quality content is made available on the top of the subreddits.

Things You Should Know Before Leveraging Reddit For Your SEO And Marketing

Unlike other social media users, Redditors are serious-minded people. When a Redditor is on a subreddit, he is there because of what the subreddit represents, and they are protective of the subreddit community.

Several times, new users who try to use some subreddits have gotten other Redditors in the subreddit angry because of the type of content or comment they post on the subreddit.

Before we look at how to use Reddit for marketing, these are the two things that you need to know:

1. Know the Reddit Etiquette

Reddit etiquettes are sets of rules and regulations set by Reddit to guide Redditors on using the platform. They are called Reddiquette. If you use other social media platforms, some of these rules and regulations will not be new to you.

Ensure you go through the Reddit etiquettes over again if you don’t understand it. Understanding the rules and regulations will help guide your posts and comments, which, as explained earlier, affects your upvotes. And if you are looking forward to making a good Karma score, then you should know what is acceptable or not acceptable on the platform.

2. Read the Subreddit Rules and Regulations

Aside from knowing the Redditquette, every subreddit has there own sets of rules and regulations, which is one of the most important things you need to note before using any subreddit. Some of these rules range from the type of image, video, or links you can submit.

Some Subreddits wouldn’t mind your tone, while others might. Not following the rules and regulations means the moderators will delete your post, and if you keep defaulting on these rules and regulations, you will be permanently blocked. Be warned!

How Do I Use Reddit For Marketing and Leverage It For SEO?

If you are looking at how you can leverage Reddit for digital marketing, then you are one of the luckiest people because we are about to show you the 5 best ways to use Reddit for marketing and leverage it for SEO.

1. Create a Reddit Account and Remain Relevant

If you want to use Reddit digital marketing, the first step is to create a Reddit account. It’s one of the most straightforward social media accounts you can ever open. As a result, you won’t get stuck when you visit their website.

When you have opened the account, the next step is remaining relevant on the platform.

How can you be relevant?

To be relevant, you will need to be active on the Reddit community by posting links related to your business. You’ll also have to network with other Redditors by commenting on other people’s posts.