Ecommerce Marketing Strategies – The Ultimate Guide

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According to Statista, Global ecommerce sales are set to explode from $5.2 trillion in 2021 to over $8 trillion by 2027.

The ecommerce industry is booming. And the opportunity is huge.

It’s not easy to thrive in the industry. Even Businesses are struggling to survive.

You need to execute proven ecommerce marketing strategies to thrive.

By executing the right strategies, you can reach a wider audience, drive traffic to your store, convert them into customers, and build a loyal customer base.

In this guide, We’ll dive deep into the ocean of ecommerce marketing.

Let’s dive right in…

What Is Ecommerce Marketing?

Ecommerce marketing is the process of promoting an online to drive targeted traffic to a store and converting them into customers.

And convince them to purchase from your store again and again.

You can use different marketing channels such as SEO, Paid Ads, Email Marketing, and Social Media.

Why Ecommerce Marketing Is Important?

An ecommerce store without marketing is like a movie with no trailers or promotions. No one knows it exists, so they won’t watch it.

If you want to survive in the ecommerce industry, you need to have a solid marketing plan.

You need to drive traffic to your store and convince them to buy from you.

That’s where ecommerce marketing comes into the picture.

According to WP Forms, The number of online retailers surpasses 26 million worldwide.

Does that mean your store can’t succeed?

Nopes.

The twist here is less than 1 million ecommerce stores make over $1,000 per year.

One of the key reasons for not making enough sales is not having a marketing plan and lack of execution.

You must have a solid marketing plan with execution strategies.

Now brick and mortar stores are shifting their operations online, and the demand for effective ecommerce marketing services is increasing.

Whether you are a seasoned ecommerce professional or just starting out, This guide will help you to skyrocket your store’s sales through strategic ecommerce marketing.

18 Ecommerce Marketing Strategies To Increase Your Sales

When it comes to ecommerce marketing, you can’t stick to the old tactics. Because your competitors might leverage the new tactics to get ahead.

You need a develop a comprehensive ecommerce marketing strategy to win the ecom game.

Below, I’ve listed proven marketing strategies that ecommerce businesses are using.

#0 SEO

SEO is one of the effective ecommerce marketing strategies.

Why?

Let’s find out.

• 44% of online shoppers begin their online journey using search engines like Google. (nChannel)
• 50% of people trust search results (Google and others) when they make purchase decisions. [PowerReviews]
• SEO is one of the leading traffic sources for ecommerce sites. [Statista]
• A whopping 49% of US shoppers choose search engines as their starting point for online shopping. [eMarketer]

Once you rank for certain keywords on search engines like Google, you’ll keep getting traffic consistently.

That’s the beauty of SEO.

But ecommerce SEO is hard and it’s only going to be harder in the future.

Ecommerce SEO Best Practices

Some ecommerce SEO tips to increase organic visibility.

1. Go for long-tail keywords: Keywords with more than 4 words are considered long-tail keywords. For example,

• Best Face Washes For Acne
• Best Face Washes For Oily Skin
• Best Face Washes For Teenagers

Long-tail keywords are easier to rank and they convert better than short-tail keywords.

Let’s see how to find long-tail keywords.

• Use Amazon:

Head over to Amazon and type any product name. And it will suggest you similar keywords that you can target.

• Use A Keyword Research tool like Semrush:

Enter seed keywords on Semrush. And it will show you relevant keywords that you target.

You can use filters to find relevant keywords.

• Intent (Commercial and Transactional)
• KD (Below 20)

Once you have a handful amount of keywords, create content around those keywords.

2. Optimize your product pages: Sprinkle keywords on your product pages. It can increase your website’s search engine visibility. Don’t force your keywords on your product pages, add if it makes sense.

3. Build Links: Now build links to the content you’ve created. It will help pass link juice to your product pages. As a result, they will rank higher on SERP.

Some proven link building methods:

You can check this ecommerce link building guide.

4. Use Internal Links Strategically: Internal links help both users and search engines navigate pages.

Interlinking your content can boost your ranking on SERP.

But interlinking to random pages will not work. Have a strategic internal linking strategy.

5. Focus On UX:

User experience (UX) is critical for success in ecommerce marketing.

Here’s how you can improve UX.

• Use high-quality visuals
• Add reviews
• Have a smooth checkout
• Make your website responsive
• Use SSL to secure your website
• Clarify return and exchange policies
• Make sure your pages load super fast

#1 Run Google Ads

If you do any product-related search on Google you can see ads.

I did a Google search for “running shoes for men”.

Source: PPC Hero

Here you can see the result.

Businesses are spending money on Google ads to increase their sales.

Running Google PPC ads online is one of the effective ways to promote your products.

According to WordStream, The average ROI on Google Ads is 800%. That means for every dollar you spend you can earn $8 back.

If you’re not running ads on Google, you should consider doing it.

Now you can use Performance Max Campaign. With this feature, you can run ads on Google Search, YouTube, Discover, Gmail, and Maps.

Ecommerce PPC Ads Best Practices

1. Find lucrative keywords: Use Google Keyword Planner to find the lucrative keywords that you can go after.
2. Add a clear CTA: Write a clear, concise, and relevant call to action.
3. Use eye-catching headlines: It’s the first thing people are going to see. Make sure you craft headlines that catch your audience’s attention.
4. Utilize negative keywords: You can stop showing ads to irrelevant products using negative keywords.  For example, if you sell high-end headphones, you could add “cheap” or “budget” as negative keywords to avoid showing your ads to people looking for cheap options.
5. Measure performance: Make sure you track how your ads are performing.
6. Conduct A/B test: Consider conducting A/B testing with different variations of your headlines and CTA. This way you can find which variation converts more.

You can use these PPC hacks to maximize your ROAS.

#2 Implement Email Marketing

Email marketing is alive and many businesses including ecommerce are using it to make thousands of dollars if not millions.

In fact, it’s one of the most profitable marketing channels.

To put this into perspective, For every $1 you spend on email marketing the average ROI is $36. [Constant Contact].

That’s a whopping 3600% ROI.

Do you know any other channel that gives 3600% returns?

I don’t know any.

If you are not investing in email marketing, you’re leaving money on the table.

Leveraging email marketing for e-commerce can be a super powerful strategy to nurture customer relationships, and promote your products.

Here are the email types that you should send.

• Welcome emails
• Abandoned cart emails
• Value-based emails
• Post-purchase emails
• Upsell & cross-sell emails
• Referral emails

According to Klayvio, Welcome emails earn 4x more click rate and 23x the conversion rate than regular marketing emails.

If you have an email list and you’re not sending emails, start sending emails.

If you’re not collecting emails, start collecting now.

If you’re not getting sales through emails, inject copywriting and optimize your emails.

And do an A/B test to find what works best.

You can find inspiration on Really Good Emails.

You need a good email marketing platform to integrate email marketing.

Email marketing is among the best ecommerce marketing strategies.

Wondering which is the right email marketing platform for your ecommerce business?

I’d recommend using Klaviyo or Omnisend. These platforms are leading ecommerce email marketing platforms offering features like segmentation, personalization, automation, and analytics.

You can use any other platform as well.

Ecommerce Email Marketing Best Practices

#3 Work With Influencers

As of 2023, Influencer marketing is a $21.1 billion industry

Brands are increasing their influencer marketing budget.

Among all social media, Instagram wins when it comes to ROI. [Hubspot]

From large to small many businesses are working with influencers to promote their businesses.

You don’t need deep pockets to hire influencers.

To understand it, let’s see the types of influencers.

There are 4 types of influencers based on follower count.

• Nano Influencers. (10,000 or less followers)
• Micro Influencers (10,000 to 100,000)
• Macro Influencers (100,000 to 1 million followers)
• Mega influencers (1 miilion+)

You can work with micro-influencers or nano-influencers to promote your products. They are affordable.

In fact, according to a survey by Expert City, People are much more likely to buy a product if a micro-influencer recommends it.

You can use Aspire, Upfluence, or any other platform to hire influencers.

Influencer Marketing For Ecommerce Best Practices

1. Know your audience: You should have a clear idea about who you are trying to influence.
2. Work with experts: Now there are so many influencers. If you use Instagram or TikTok you know it. You shouldn’t work with any random influencers even if they have a large following. If you want more conversions, you should work with only experts.
3. Check their engagement rate: Influencers can fake followers but not their engagement rate. Look for their likes and comments.

#4 Run Ads On Social Media

Successful businesses are spending millions of dollars on social media ads.

If they are pouring so much money into ads they must be getting a good ROI.

Otherwise, no business would spend money on ads.

Running ads on social media will put your ecommerce store in front of your target audience.

You can start running ads according to your budget.

Here are some social media that you can advertise on.

• Facebook
• Instagram
• TikTok
• Twitter
• Pinterest
• Snapchat

You can’t advertise on all products unless you have a cash flow or you have a well-funded company.

Which social is best for advertising products?

There can’t be a straightforward answer.

If you are just getting started, find out where your target audiences are.

You can check where your competitors are advertising.

I’d recommend starting with Facebook and Instagram.

Social Media Ads For Ecommerce Best Practices

#5 Create a Blog For Your Store

Ecommerce content marketing leverages blog posts and other content formats to drive traffic, sales, and brand loyalty.

Blogging is a strong pillar of content marketing.

If you want to do content marketing for your ecommerce website, you need to have a blog.

In 2024, I can’t think of content marketing without a blog.

Having a blog can generate consistent traffic to your online store.

WP Beginner says – 56% of people have bought something from an online marketplace, store, or brand after reading their blog.

You should create blogs that educate and help your target audience. This is how you can build trust with your audience.

Trust is important for transactions.

Let’s say you have an online store that sells skin care products.

You can write blog posts about:

• Skin Care Routines
• How Often Should You Actually Wash Your Face?
• 10 Tips For Taking Care Of Sensitive Skin
• 10 Best Face Washes For Acne

When you publish helpful content it will help you establish your brand as an authority and build trust. Because you’re giving free value through your blog.

Blogging works but it takes time.

You need to keep creating high-quality content that solves people’s problems.

Once you build trust and establish yourself as an authority, they will shop from your website and keep coming back.

You need to publish bottom-of-the-funnel content to convert your audience into paying customers.

Ecommerce content strategy is different, it needs to be tailored specifically to drive product sales and conversions, rather than just raising awareness or building thought leadership like in many other industries.

Here are some ecommerce blogging examples:

• Cetaphil
• Gillette

Blogging For Ecommerce Best Practices

1. Focus on on-page SEO: To rank your content on Google, you need to optimize your posts for on-page SEO. It will help Google and other search engines understand your content better.
2. Make your website super fast: Nobody likes a slow-loading website. When people come across a website that is taking too much time to load they bounce back. Analyze your website on Google Pagespeed Insight and fix the issues.
3. Use Multimedia: Humans respond to visuals far better than text. Try adding images, infographics, and videos.

#6 Set up an Affiliate Program

Affiliate marketing is a marketing strategy that businesses use to sell products through partnerships.

In simple terms, You will pay affiliates to promote your products.

Setting up an affiliate program can increase your sales without much investment.

The best thing about affiliate marketing is you don’t need to pay anything upfront. You will only pay them once they have successfully made sales.

Amazon has an affiliate program called Amazon Associates. And many affiliate marketers use Amazon Associates to promote products and earn money. Win Win.

You can create an affiliate program for your ecommerce store. This means you’ll pay others to promote your products.

If you are a Shopify user, You can use the Referral Candy & Affiliate app if you have some budget.

WooCommerce users can use a plugin called Affiliate For WooCommerce to create an affiliate program.

Affiliate Marketing Ecommerce Best Practices

#7 Surf On The Wave Of Social Media

There are 4.8 billion social media users across the globe. On average, users worldwide engage with social media for 2 hours and 24 minutes per day.

Shopify says a whopping 78% of consumers are more inclined to make purchases from brands that offer a positive social media experience.

According to Statista, the value of sales generated through social commerce is poised to reach a staggering 8.5 trillion U.S. dollars by the year 2025.

Now you know why businesses are using social media to promote their products/services.

Here are social media platforms and their monthly active users:

• Facebook – 3.05 billion
• YouTube – 2.49 billion
• Instagram – 2 billion
• TikTok – Over 1 billion
• Snapchat – 800 million
• X (Twitter) – 500 million
• Pinterest – 498 million

You might ask which social media is best to promote an ecommerce store.

I wish I could have a single answer.

But this depends on your niche and the target audience.

Make sure you’re on the social media platforms where your target audience is hanging out.

If they are on multiple platforms, you need to be on all of them.

Does that mean you need to create content for all social media?

Yes.

You can repurpose your content on other social media as well.

But first focus on only one.

I’d recommend starting with Instagram. It has good potential. Reels are getting more traction.

The competition on social media is increasing and it’s getting harder to attention.

Your content needs to grab the attention of your target audience.

Post mix of all types of content:

• Entertainment
• Informative
• User-Generated Content (UGC)
• Show behind-the-scenes of your products

In this noisy world of social media, to create scroll-stopping content, you need to be super creative.

Ecommerce Social Media Marketing Best Practices

Want to create a strategy for your ecommerce business, check out how you can create a solid social media marketing strategy.

#8 Invest In Video Marketing

The video consumption is skyrocketing. And there’s no sign of slowing down.

From grandson to grandfather everyone watching videos on their preferred devices.

The rise of YouTube, Instagram, and TikTok has made it incredibly easy for people to access and watch videos.

You can see videos on major social media platforms.

People are consuming videos like never before.

But can video help an ecommerce business increase its sales?

Let’s find out.

• 88% of video marketers say video has helped them increase user understanding of their product or service. [Wyzol]
• An Optinmonster survey found that 89% of participants indicated that watching a video influenced their decision to make a purchase.

When it comes to promoting an online business video works great.

Now the question is what type of videos should you create?

Got you.

Here are some video types:

• Tutorial
• Storytelling
• Product demos
• Promotional videos
• Customer case studies
• Tutorial
• Unboxing videos
• Behind-the-scenes glimpse
• User-generated content

You can try shoppable videos as well.

Videos can be your salesman who works 24/7. And they will generate sales for you without taking a commission.

Which platform of best for video marketing?

YouTube. Period.

YouTube is the boss video-sharing platform.

Why?

It is the 2nd most visited website and 2nd largest search engine in the world.

If you want to integrate video marketing into your business, you can’t neglect YouTube.

Plus, You can use YouTube Ads to promote your products.

In 2024, we can’t ignore short-form videos.

Short-form videos are getting all popular across Instagram, TikTok, YouTube, Facebook, and some other platforms.

Sprout Social Says, Consumers found short videos 2.5 times more engaging than longer videos.

Short-form videos have a great reach because major social media platforms are pushing their short-form content organically.

Here are some video ideas for you.

• Problem-solving tutorials
• Before & After transformations
• Unboxing experiences
• Customer testimonials (Share short clips)
• Behind-the-scenes glimpses
• Product launches

Creating short videos is a new and effective marketing strategy for ecommerce.

Here you can see an example from Gillette.

 

View this post on Instagram

 

A post shared by Gillette (@gillette)

 

Video Marketing For Ecommerce Best Practices

#9 Use Both Remarketing & Retargeting

Remarketing is a marketing strategy that helps your businesses to convert people who already purchased from your business.

It’s easier to convert existing customers.

Here are two resources to help you with remarketing.

• Email Retargeting Guide By Omnisend
• How to Set Up a Google Remarketing Campaign

Retargeting is a marketing strategy that focuses on re-engaging potential customers who have engaged with your brand but haven’t made a purchase yet.

Let’s look at some data.

• 25% of online visitors enjoy seeing retargeting ads. [Social Media Today]
• Clicks are 8x cheaper through retargeting. [Exploding Topic]
• The click-through rate (CTR) of retargeting ads is 0.7%, which is significantly higher than the CTR of display ads, which is only 0.07%. [Social Media Today]

It can help your ecommerce store generate more sales without a hefty marketing budget.

Ecommerce Retargeting Best Practices

1. Create eye-catching ad creatives: Now people see many ads and it’s hard to stand out. Your ad creatives need to be unique and eye-catching.
2. Target high-value customers: Segment your audience and target customers who are going to give you more sales.
3. Try to avoid ad fatigue: When people see your ads many times and get bored ad fatigue happens. Create new ads instead of running the old ads again and again.
4. Conduct experiments: You need to conduct experiments and optimize your campaigns based on the data.

Want to set up a targeting campaign, You can check this post on how to retarget with Facebook ads by Shopify.

#10 Start Cross-Selling & Upselling

Cross-selling is recommending additional complementary products who are already buying a product.

Have you ever noticed when you something from Amazon, it suggests more related products?

It’s an example of cross-selling.

Upselling is a sales tactic to convince people to buy the premium version of the same product.

For example, If someone is buying a Laptop with 8 GB RAM and 500 GB Storage. He might be interested to buy 16GB RAM and 1 TB Storage Laptop.

Upselling is more effective than cross-selling.

Why?

It is easier to convince customers to purchase the upgraded version of a product they are already familiar with than to convince them to buy different products.

Here you can see the difference between upselling and cross-selling.

Cross-selling and upselling are effective ecommerce marketing techniques.

You can incorporate both upselling and cross-selling in your ecommerce store.

If you are using Shopify, you can use an app called Selleasy.

WooCommerce users can use the UpsellWP plugin.

Cross-Sell and Upsell Best Practices

1. Offer incentives: You can offer free shipping or discounts based on upsell value.
2. Focus on benefits, not features: Don’t just list the specifications. Show how the upgrade solves a problem (e.g., 32 GB RAM for a smooth gaming experience).
3. Prioritize user experience: Make sure cross-selling doesn’t hinder the shopping experience of your customers.
4. Focus on problem-solving: Try to solve a potential problem with products (e.g., a moisturizer with a face wash).

#11 Focus On Your Locality

If you are selling in your local area, you should have a marketing strategy to get local customers.

It’ll help you attract local customers.

Let’s say you have a bakery and you’re offering home delivery.

Local customers would prefer you if you could deliver freshly baked cakes faster.

You can create a Google Business profile if this makes sense for your business.

You can run ads targeting a specific location.

Local Ecommerce Marketing Best Practices

1. Localize your website: You can show your shop address, phone number, and operating address. Use local SEO to improve your ranking in your area.
2. Showcase local products: You can feature products that are sourced from local farmers and businesses or made locally.

#12 Use WhatsApp Marketing

WhatsApp is the most popular messaging app globally with over 2 billion users.

According to Statista, An average Android user spends 33.5 minutes on 

Why not use this opportunity to increase your ecommerce sales?

How?

You can use WhatsApp to send cart abandoned messages and personalized offers.

You can also use it for customer service, order updates, shipment notifications, and delivery confirmations via WhatsApp.

“But I’m using email marketing for this. Why should I use WhatsApp”

I hear you ask.

Why not use both channels (Email and WhatsApp)?

I’d suggest using both channels to send abandoned carts and promotional messages.

Here you see an example of a promotional message.

 

To do this, you need a WhatsApp marketing tool.

Wati.io is one of the most popular WhatsApp marketing tools, you can give it a try. Or you can use any other.

WhatsApp Marketing For Ecommerce Best Practices

1. Respect user privacy: Focus on permission-based marketing. Only add customers who opt-in to receive your messages.
2. Segment your audience: Make sure you categorize your audience to send personalized offers. You can segment based on their interests, purchase history, or demographics for targeted messaging.
3. Make it easy to opt out: Provide an easy way to opt-out from your list.
4. Conduct A/B test: Make it Test different formats, sending times, and the message to find what works for your audience.

#13 Try Live Shopping

Live shopping is a marketing strategy to promote products in real-time through live video streaming.

In this model, viewers can watch live videos of product demonstrations and make purchases directly during the stream.

The ecommerce king Amazon launched Amazon Live in 2019.

It allows brands, influencers, and creators to host live video streams and sell products listed on Amazon.

If you want to use live shopping, You can use platforms like Restream.

It allows you to go live on 30 social media platforms. It includes YouTube, Facebook, Instagram, LinkedIn, and many other social media platforms.

Live Shopping Best Practices

1. Know what you are talking about: If you are talking about something you need to know more about that than most people. For example, if a dentist recommends a toothbrush brand, most people are not gonna think twice before buying it.
2. Offer discounts: You can incentivize live attendees. Create a sense of urgency by showcasing limited-time offers.

#14 Recover Abandoned Carts

Many people add products to their carts but leave the website without completing the purchase. This is known as an abandoned cart.

According to Statista, online shoppers abandoned a staggering 70% of their carts in 2023.

That’s a lot.

If you don’t want to lose potential revenue, you should have a strategy to recover abandoned carts.

Here are the reasons for cart abandoned.

Sending cart abandonment emails could convince them to complete their purchase.

You don’t need to send emails manually, you can automate the process using ecommerce marketing tools.

Abandonment Cart Recovery: Best Practices

1. Offer a discount code: You can offer a discount code to convince them to buy the products (e.g., 15% off). It works great.
2. Send multiple messages: Send the first email after 1 hour of abandonment. If it doesn’t convert send another after 24 hours. You can send another email after 48 hours if the second email doesn’t convert.
3. Add a clear CTA: Don’t confuse your customers. Use a clear and proven call to action. For example, Buy Now, Shop Now, Complete your order, Claim your 10% discount, etc.
4. Add social proof: Using social proof can help build trust. Add reviews in the email.
5. Use multiple channels: Don’t just rely on email only. You can use SMS and WhatsApp marketing as well.

#15 Use Marketplaces To Sell Products

One of the biggest challenges new ecommerce stores face is reaching customers.

Building brand awareness and attracting the target audience takes time and a significant marketing effort.

What you can do to sell your products on marketplaces along with your ecommerce store.

Some benefits of listing your products on marketplaces.

• Increase visibility: Marketplaces spend a lot of money to increase their visibility.
• Access to customer base: Marketplaces have built a loyal customer base actively looking for products.
• Marketing: You don’t need to do marketing for your products. Marketplaces will do it for you.

There are many ecommerce marketplaces like Amazon, eBay, Etsy, etc.

Which should you choose?

I’d suggest starting with Amazon.

Why?

Because it’s the largest ecommerce website in the world. It has a vast reach.

Plus it has some super helpful tools for sellers.

Selling on marketplaces can help you increase your overall sales. But that doesn’t mean you’ll neglect working on your ecommerce store. You should keep focusing on your ecommerce website.

But that doesn’t mean you’ll not focus on your ecommerce store.

That’s how you’ll build your brand and stand out from your competition.

Selling On Marketplaces: Best Practices

1. Write compelling titles and descriptions: Make sure you write clear and keyword-rich titles. Write details like size, colors, features, and benefits.
2. Leverage marketplace promotion: Most marketplaces allow sellers to promote their products through ads, flash sales, and coupons. You can use these tactics to boost visibility and sales.
3. Track performance: Major marketplaces show the data. Monitor the right metrics and analyze the data to make informed decisions.

#16 Offer Gift Cards and Freebies

It’s easier to retain customers than to get new ones. Plus it is cost effective as well.

You can retain your customers and build a loyal customer base by offering gift cards and freebies.

Needless to say, your products should be great to build to loyal customer base.

Gift cards offer flexibility and convenience, making them ideal presents for birthdays, wedding anniversaries, holidays, and other special occasions.

In the last few years, many new ecommerce stores have been using this technique.

Because it works.

You can offer gift cards to get repeat customers.

For example, Amazon Gift Card. You can’t redeem it outside Amazon. If someone wants to redeem it they have to buy products from Amazon. It can increase their repeat customers.

Giving away something for free is one of the most effective marketing strategies.

This work is in most industries. And ecommerce is not an exception.

A while ago, I ordered a face wash and the brand sent me two instead of one free. It was surprising.

In recent years, I noticed ecommerce stores are offering freebies or complementary products (for free).

You can replicate this marketing technique in your brand.

If you offer something free with your products, people are gonna love that. Chances are they are going to keep coming back to your website.

Offering gift cards and freebies can help you build a loyal customer base.

It doesn’t matter if you are using Shopify, WooCommerce, or Magento, you can integrate the gift card feature into your online store.

Offering Freebies and Gift Cards Best Practices

1. Reward loyalty: Surprise your loyal customers with bonus gifts, offers, or discounts.
2. Offer gift cards: You can reward customers with gift cards. Send them gift cards on special occasions like birthdays, Christmas, etc.

#17 Implement Augmented Reality

When people shop online they can’t touch and try the products.

Augmented reality (AR) solves this problem to some degree.

AR can bridge the gap between the online and physical shopping experience.

A user can try your products virtually.

Amazon uses AR for its “View In Your Room” feature. With this feature, online shoppers can envision how the product would look in their own space, allowing for a more informed purchase decision.

According to Statista, By 2025 roughly one-third of shoppers in the US will have utilized AR-powered technologies in their online shopping experiences.

It’s the future.

To enhance the customer experience, e-commerce websites are adopting augmented reality AR for seamless interactions.

Competitive advantage can be gained through the use of tech, even if a company chooses not to adopt it. Because their competitors might still choose to do so.

By integrating AR into your online store, you can provide customers with a unique and immersive shopping experience that sets you apart from the competition.

Some categories where you can use AR.

• Furniture
• Home Appliances
• Eyewear
• Home Decor
• Cosmetics

There are platforms like Zakeke. It allows you to add augmented reality to your ecommerce website.

Here you can see a glimpse of it.

Here are some helpful resources to help you understand it.

• Augmented Reality Enhances E-commerce Shopping
• How To Use Augmented Reality In Ecommerce
• How Augmented Reality is Changing Ecommerce Shopping

Conclusion

These are actionable ecommerce marketing strategies. It doesn’t matter if you are a new business or owner or an experienced, with these tactics you can promote your online store effectively.

Ecommerce marketing doesn’t have to be difficult.

By implementing the right marketing strategy, you can drive targeted traffic, increase brand awareness, and boost your sales.

Don’t try all these strategies at once. If you are new start with one or two.

Once you have some positive ROI, reinvest the money on other marketing channels.

Marketing is an ongoing process.

You need to experiment with different strategies, track your results, and adapt your approach based on what works best for your specific business and target audience.

Happy Selling.

Author Bio

Subhrajyoti Mahato is a content marketing strategist and marketing copywriter. He helps businesses achieve marketing goals through content marketing.

Connect with him on Twitter and LinkedIn.