If you’re an e-commerce business owner and run your platform on Shopify, you’ll definitely have heard about apps. Apps add a lot of value to the Shopify experience. While the original platform itself is pretty powerful, it falls behind if you are looking at ways to improve customer experience and increase flexibility. Apps come to the rescue in these situations. 87% of merchants who on Shopify use the App Store and install an average of 6 apps.
The Shopify App Store has over 4,200 Apps currently available for use. Across l merchants, different apps have been installed a total of 25.8 million times.
Why Use Shopify Apps?
Apps are popular with merchants because of the variety of added functionality it offers them on the Shopify platform.
Shopify gives you a no-frills platform to run your business. You get everything that’s necessary to get you started. But as your business and customer base grow, your needs from the platform also grow. You may need to find a better way to communicate with your clients, you might need better marketing tools, or a more effective way to stay on top of day-to-day functions. This is where apps come into the picture.
Shopify apps help you take care of all kinds of functions, from track customer behavior, running marketing campaigns on your social media platforms, optimizing your cart and checkout process, and much more. Apps are either free or paid and all of them can be installed and used with just a few simple steps.
A word of caution
Apps are great, but it can be easy for you to get side-tracked by all the possibilities. You need to be careful about the number of apps you use and their sizes. Using too many apps can affect your website speed, significantly the user experience. Apps work in the background and will always add to page load times and overall site speed. You need to find a balance between the value of core apps and a zippy, seamless user experience.
Moreover, while Shopify apps are evaluated before getting listed on the store, they are a potential malware threat. Insecure apps can pose a security risk to your business and your customer data. Make sure to only install and use verified apps with good customer reviews.
With that said, let’s take a look at some great apps that can enhance your Shopify experience if implemented right.
1. Candy Rack
Candy Rack lets you offer additional services or products that your customers may find interesting, based on their actions. This could mean, for instance, offering your customer phone covers when she/he orders a phone or offering a matching pair of shorts for the shirt they just purchased.
Candy Rack gives you the ability to upsell products or offer premium memberships which can enhance revenue. It also allows you to bundle products that are frequently brought together.
Candy Rack’s recommendations are AI-powered, relying on detailed insights into client behavior, putting the most relevant complementary products you sell in front of them.
If you are trying to improve your Average Order Value from each customer and to create a better customer experience, Candy Rack is an absolute must-have.
App Store Rating: 5 stars
Pricing: 14-day free trial available. Starts at $29.99 a month.
2. SEO Image Optimizer
For marketing teams, SEO and image SEO are critical. SEO Image Optimizer helps you simplify your team’s process of handling SEO parameters related to images across your site. This app also allows you to keep your image size in check, which in turn means better page load times.
Search results from Google are still a great source for your customer traffic and your image SEO plays a major role. SEO Image Optimizer helps you add alt-tags, meta tags, and more, automatic tedious bits of technical SEO across your site. SEO Image Optimizer also constantly scans the website for SEO related issues and fixes them automatically wherever possible.
Through its health reports and recommendations, you’ll get key insights into your website’s SEO health, giving you time to focus on more value-added tasks. This app does not need code installation or coding knowledge and can be easily installed for free.
App Store Rating: 4.5 Stars
Pricing: Free with limited features. Paid version at $29.88 a month
3. Facebook Channel
Social Media is a great way to engage with your customers and is a solid medium for ad campaigns. Facebook Channel takes things a step further by letting you sell your products straight from Facebook and Instagram. The Facebook Channel app allows you to automate key processes and helps you run campaigns on Facebook and Instagram from the Shopify app. The app also allows you access to Facebook Shops and Facebook Marketing.
One-time installation and connecting your social accounts are all you have to do to get Channel set up. You can create unique shopfronts using Facebook Shops and you can also run various ad campaigns from within the app.
App Store Rating: 4.6
Pricing: Free to install. All campaign expenses will be billed to your Facebook account.
Customer reviews are an integral part of e-commerce. Potential buyers rely greatly on user-generated content such as reviews, photos, and more, both on the site and on various other platforms to make important buying decisions. Yotpo gives you an easy solution to automate the collection of user reviews helping you improve credibility and social proofing.
Yotpo can be used to collect a range of user insights, ratings, reviews and answers to customer questions, photos, and more. Yotpo then displays these details on your product page. Yotpo also allows you to share customer content on social channels and helps improve organic search traffic too.
App Store Rating: 4.7 stars
Pricing: Free with limited features. Paid plans start at $19 a month.
For e-commerce sites, buying decisions are greatly influenced by trust and social proof. Trustpulse leverages real-time user activity on your website to drive social proof. The app shows the number of transactions happening on your site, live and can also give your users indications as to what are the hottest selling products.
Trustpulse tracks and highlights activities significant user activities through popups and messages in custom formats. It also allows you to target your messages to the right customers at the right time, increasing conversions.
Pricing: Starts at $5 a month.
There’s a multitude of powerful apps on the Shopify App Store. The ones we just looked at are a small selection from the 4,000 available There’s incredible value to be found if you do the right research and identify Shopify apps for your specific use case.
However, it is important to remember the risks involved - both in terms of page load times and security. Use apps that add value, but make sure to strike a balance between features, performance, and security.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.