Surfer SEO's SERP Analyzer Tool: A Guide to Analyzing Competitor Pages

Surfer SEO’s SERP Analyzer Tool: A Guide to Analyzing Competitor Pages

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Ready to get ahead of the competition in search engine rankings? Surfer SEO’s SERP Analyzer tool can give you a leg up by helping you analyze competitor pages and refine your own SEO strategy.

But where do you start? Our guide will show you exactly what to look for when analyzing competitor pages with Surfer SEO.

With detailed tips and tricks, you’ll learn how to use this powerful tool to gain insights into your competitors’ content, identify their strengths and weaknesses, and use this information to improve your own pages. And best of all, you can do it all in just a few easy steps.

Don’t waste any more time struggling to keep up with the competition – learn how to use Surfer SEO’s SERP Analyzer to your advantage today.

Understanding Your Competitor’s Page Content

The first thing you’ll want to do is take a look at the competitor’s page content. What kind of content do they publish on their website? Are the articles written in a conversational tone? Or do they sound more like an official press release? What types of content are featured on their homepage? How often does it change? Do they update it daily, weekly or monthly? Do they publish longer-form content, or do they mainly stick to shorter articles? Do their articles cover a wide variety of topics, or are they more niche-focused?

These are all crucial questions you should be able to answer by looking at the competitor’s website. To answer these questions, look at their title, description fields, and URLs.

You can also use the SERP Analyzer tool or visit each site directly in your browser. If you can answer these questions, it’s time to move on to the next step.

Analyze Content And Copy

The content and copy are the most important things to look for when analyzing competitor pages. The two go hand in hand because one cannot exist without the other. You need to look at both the content and the copy to see if there’s anything you can learn from it.

For example, if you see that a competitor has a page ranking in Google’s top 10 results that contains very similar content as your site but has more links pointing to it than yours, chances are good that their content is better than yours. Use that insight to tweak your copy as well.

Analyze On-Page SEO Factors

Next, you’ll want to look at your competitor’s on-page SEO factors. This includes meta descriptions, header tags, keyword usage, and internal linking. If you need to familiarize yourself with these terms, look at HubSpot’s Introduction to On-Page SEO guide.

It’ll help you understand the basics of on-page SEO and how it can impact your site’s performance in search engines. Surfer SEO’s SERP analyzer can help you uncover some of these issues.

A clear understanding of these factors can help you optimize your page and increase your chances of ranking higher in search engines.

These metrics will give you a good idea of what makes up a successful page from an SEO perspective. It also indicates whether or not there’s anything specific about their strategy that could be improved upon by changing yours.

Analyze Backlink Profile

Once you have analyzed your competitor’s on-page SEO, it is time to check their backlink profile. You can do this by clicking on “Backlinks” in the left sidebar menu. This will show you how many links are pointing at your competitor’s site from other websites. Next, you want to look at what kind of sites are linking to them.

Are they authoritative? Do they have a good reputation? Do they provide value?

The backlink section is a great place to start if you want to see where your competitors are getting their links. First, look at how many backlinks each site has and what sites link to them.

Then, compare this information with your own site’s backlink profile. If a competitor has more links than you do, try to understand why. Their website may have been around longer than yours, or their content is top-notch, attracting backlinks.

Suppose there are specific sites that link heavily (or exclusively) with one competitor over another. In that case, it could be an issue worth investigating further to improve upon your own link profile in those areas where there is room for improvement.

Identify Keyword Opportunities

After you’ve looked at your competitor’s link profile, it’s time to identify keyword opportunities. If you’re a new site, this is an area where it can be especially beneficial to take a look at what your competitors are doing.

When they’re ranking for keywords that you want to rank for, see if there’s anything that makes their approach different from yours. You can also identify areas where they need to get more love (or traffic) by looking at the top organic result pages on Google and seeing what domains appear there.

This is a great way to ensure you’re not missing out on opportunities for your site to rank.

Analyzing your competitor’s site can determine which keywords they’re ranking for and how well they’re doing it. If your competitor is ranking for a keyword you are not, this could be an excellent opportunity to seize.

You can look for specific keywords and phrases in their content. This can give you ideas for where to focus your efforts and provide insight into what keywords work best for your competitors.

You can also use this information to identify gaps in their keywords and seize on those gaps. For example, if you see that your competitor has a page ranking for the keyword “how to cook chicken” but not for “how to make chicken soup,” this may indicate a gap in their content strategy where they’re missing out on an opportunity to rank for that keyword.

This will provide insight into what keywords are working for them and how well they do with those terms.

Determine Which Pages Are Ranking

The next thing to look for from your competitors is to determine which pages they are ranking for. The top-ranking pages have a lot of backlinks, organic traffic, and social shares. These are pages that you should be looking at and trying to replicate.

Finding the high-ranking pages of your competitors will give you insight into their content strategy and what they are doing right. You can use this information to identify gaps in their keywords and seize on those gaps.

You can do this by looking at your competitors’ SERP Analyzer data and comparing the keywords they are ranking against the ones you want to rank.

The first thing you want to look at when analyzing competitor pages is whether or not they have any pages that rank in Google’s top 10 results. If they do, then it’s time to analyze those rankings more closely to see if there’s anything useful you can learn from them.


The SERP Analyzer tool is a great way to help you understand what your competitors are doing and how they rank on Google. It can also be used to find new keyword opportunities or keywords already ranking in their top 10 results pages (SERPs). Of course, there are many tools out there you can use to research your competitors. But if you’re looking for software that can handle all your keyword research and SEO needs at once, then Surfer SEO is for you. Let us know in the comments how you used the SERP analyzer tool to learn from your competitors.

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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

March 6, 2023



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