Sauz Partners with Flying V Group for Holistic Marketing and Advertising Strategy Execution

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Sauz, a bold and flavorful disruptor of the pasta sauce aisle, has partnered with Flying V Group, a top-tier digital marketing agency, to increase their online visibility and generate increased volumes of direct to consumer (DTC) sales and brand awareness. Flying V Group will provide SEO & Content Marketing Strategy, Meta Advertising and Programmatic Advertising designed to drive the Sauz brand across the digital landscape and capture the interest of potential customers.

Sauz launched with two staple sauces in Hot Honey Arrabbiata and Summer Lemon Marinara: one for those who can’t decide between sweet and spicy, and one for folks who crave the zesty lemon flavor profile. Sauz is currently available at all Erewhon locations and is available to purchase online. Sauz sold out at all Erewhon locations in their first week of being on shelf. To learn more about Sauz and their offerings, visit their website at

Troy Bonde, Co-Founder and CEO of Sauz, had this to say, “Flying V Group has been a foundational partner in establishing Sauz as a preeminent disruptor of the sauce category across wholesale and DTC channels. FVG not only shares our vision for the brand, but understands just what needs to be done to drive awareness and acquisition through paid channels in an efficient and effective manner. We’re abundantly grateful to consider FVG an extension of the Sauz operating team and family.”

With Meta Advertising, Flying V Group will create targeted and creative ads that appear at the top of the target demographic’s social media feeds, ensuring Sauz is visible to potential customers actively engaging online and are able to find their products. SEO & Content Marketing as well as Programmatic Advertising will be able to grow and promote Sauz’s newly launched Non-GMO, Gluten Free, and 100% Delicious pasta sauces. With Programmatic Advertising, Flying V Group will also be able to understand customers that engaged with Sauz’s advertisements and then entered into Erewhon and other retail locations.

“Sauz is changing the game when it comes to high quality, healthy, and delicious pasta sauce. We are extremely excited to work hand in hand with Sauz Founders Troy Bonde and Winston Alfieri, and the rest of the amazing team over at Sauz to help bring their amazing products to a shelf and kitchen near you!”, said Founding Partner at Flying V Group, Brennan Smith.

Flying V Group’s expertise in SEO, Content Marketing, Meta Advertising and Programmatic Advertising has been instrumental in helping businesses reach their target audience and grow their business. 

About Flying V Group

Flying V Group is a top-tier digital marketing agency that specializes in targeted digital marketing strategies to help businesses achieve their goals. With a team of experienced professionals and a track record of success, Flying V Group is committed to providing customized and effective solutions to its clients

For more information on Flying V Group and its services, call (949) 940-8884 or visit Flying V Group is headquartered in Irvine, CA and is a full service digital marketing agency that specializes in website design, search engine optimization, pay-per-click advertising, and social media management.

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Written by Flying V Group

Founded in Orange County, CA, Flying V Group is one of the top full-service internet digital marketing agencies that specializes in website design, search engine optimization, pay-per-click advertising management, and social media marketing. We are specifically located in Irvine, California. Get in touch with us here!

July 27, 2023



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