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Top 18 National SEO Experts in 2024

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As online competition intensifies, a national SEO expert becomes a vital ally in helping businesses achieve top rankings across the nation. As businesses strive to expand their reach across the country, the competition to dominate national search engine rankings is fiercer than ever. Expert guidance is essential to navigate this competitive landscape and achieve top-tier visibility.

This article aims to present the top 18 national SEO experts of 2024. By showcasing their exceptional skills and successful track records, we provide businesses with the insights needed to choose the right expert to elevate their national SEO strategies.

Criteria for Selection of Top National SEO Experts

A national SEO expert is a specialized professional who focuses on optimizing websites to rank highly in national search results. They employ a blend of strategic keyword targeting, advanced link-building techniques, and comprehensive site audits to ensure businesses gain maximum exposure across the nation. For companies aiming for national recognition, these experts are invaluable.

Selecting the top national SEO experts requires a rigorous evaluation process. Here are the key criteria that set the best apart from the rest:

Experience and Track Record

A national SEO expert is defined by their extensive experience and proven track record. Years in the industry and notable achievements are critical indicators of expertise. These professionals have honed their skills across various industries, delivering significant results. They provide detailed case studies showcasing their success in improving search rankings, driving traffic, and increasing ROI for clients in diverse sectors.

Client Testimonials and Success Stories

The true measure of a national SEO expert’s effectiveness lies in their clients’ success. Real-world impact is demonstrated through glowing client testimonials and compelling success stories. These experts can present metrics highlighting substantial improvements in rankings, organic traffic, and overall business growth. Client feedback offers valuable insights into their ability to meet and exceed expectations consistently.

Adaptation to Emerging Trends

Staying ahead in SEO requires continuous adaptation to the latest trends and algorithm changes. Top national SEO experts are always on the cutting edge, utilizing advanced tools and technologies to maintain their competitive edge. They continuously update their strategies to align with the evolving SEO landscape, ensuring sustained success for their clients.

Holistic Approach and Custom Strategies

A hallmark of a national SEO expert is their ability to create customized, holistic strategies tailored to each client’s unique needs. They do not believe in one-size-fits-all solutions; instead, they develop comprehensive plans that integrate various SEO elements. This approach ensures that all aspects of a client’s digital presence work synergistically to achieve optimal results.

Top 18 National SEO Experts in 2024

1. Neil Patel

Neil Patel is a renowned SEO expert and digital marketing influencer. He is the founder of Neil Patel Digital and co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Neil’s blog is a go-to resource for marketers worldwide. 

Major Accomplishments: Neil has helped major companies like Amazon, NBC, and HP grow through innovative SEO strategies. He is also a New York Times bestselling author. Unique 

Approach: Neil’s approach combines content marketing, SEO, and social media to drive substantial organic traffic.

2. Brian Dean

Brian Dean is the founder of Backlinko, a blog that offers practical SEO tips and strategies. 

Major Accomplishments: Recognized by Forbes and Inc., Brian is known for his expertise in link building and content optimization. 

Unique Approach: Brian’s “Skyscraper Technique” for content creation has revolutionized how marketers create and promote content.

3. Rand Fishkin

Rand Fishkin is the co-founder of Moz and SparkToro. He is a prominent figure in the SEO industry, known for his insightful presentations and content. 

Major Accomplishments: Under Rand’s leadership, Moz became a leading SEO tool provider. He is also an author and frequent speaker at industry conferences. 

Unique Approach: Rand focuses on transparency and data-driven strategies to help businesses succeed in search marketing.

4. Ann Smarty

Ann Smarty is the founder of MyBlogU and a prominent SEO blogger and content marketer. She currently runs SEOsmarty, a blog, and SEO consultancy. 

Major Accomplishments: Ann has been featured in top publications like Search Engine Journal and has contributed to the SEO community through her tools and training. Unique 

Approach: Ann specializes in content marketing and link-building strategies that emphasize quality and user engagement.

5. Barry Schwartz

Barry Schwartz is the founder of Search Engine Roundtable and News Editor at Search Engine Land. 

Major Accomplishments: Barry is known for his in-depth reporting on SEO news and updates. He has been a staple in the SEO community for years. 

Unique Approach: Barry’s approach is centered on staying current with search engine updates and providing timely, actionable insights.

6. Joost de Valk

Joost de Valk is the founder of Yoast, the leading SEO plugin for WordPress. 

Major Accomplishments: Joost developed Yoast SEO, which is used by millions of websites to improve their search engine visibility. 

Unique Approach: Joost focuses on making SEO accessible to everyone through easy-to-use tools and comprehensive guides.

7. Vanessa Fox

During her time at Google, Vanessa Fox created Google Webmaster Central and helped launch sitemaps.org. She is the founder of Keylime Toolbox and the author of “Marketing in the Age of Google.”

Major Accomplishments: Vanessa has played a pivotal role in shaping how webmasters understand and improve their sites’ performance. 

Unique Approach: Vanessa emphasizes the importance of user experience and data analysis in SEO.

8. Aleyda Solis

Aleyda Solis is an international SEO consultant and the founder of Orainti. 

Major Accomplishments: Aleyda is recognized as one of the top SEO experts globally and frequently speaks at industry conferences. 

Unique Approach: Aleyda specializes in technical SEO and international SEO strategies, helping businesses expand their reach globally.

9. Lily Ray

Lily Ray is the Senior Director of SEO and Head of Organic Research at Amsive Digital and a recognized expert in E-A-T (Expertise, Authoritativeness, Trustworthiness). 

Major Accomplishments: Lily has been a key figure in helping businesses recover from algorithm updates and improve their E-A-T. 

Unique Approach: Lily’s strategies focus on building trust and authority through high-quality content and ethical SEO practices.

10. Cyrus Shepard

Cyrus Shepard is the founder of Zyppy and a former Head of SEO at Moz. 

Major Accomplishments: Cyrus has helped countless businesses improve their search rankings through innovative SEO strategies. 

Unique Approach: Cyrus combines technical SEO with content marketing to drive organic growth.

11. Glenn Gabe

Glenn Gabe is an SEO consultant at G-Squared Interactive, specializing in SEO and digital marketing strategies. 

Major Accomplishments: Glenn is known for his deep dives into Google algorithm updates and their impacts. 

Unique Approach: His approach includes detailed forensic SEO audits and data-driven strategies to recover and grow organic traffic.

Glenn Gabe

12. Marie Haynes

Marie Haynes is the founder of Marie Haynes Consulting Inc. and an expert in Google penalty recovery. 

Major Accomplishments: Marie has helped numerous websites recover from Google penalties and improve their search rankings. 

Unique Approach: Marie focuses on ethical SEO practices and building site quality to align with Google’s guidelines.

13. Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient Digital and a leading figure in the SEO industry. 

Major Accomplishments: Eric has authored books and numerous articles on SEO, and his agency has received multiple industry awards. 

Unique Approach: Eric’s approach is comprehensive, combining technical SEO, content strategy, and digital marketing.

14. Matt Diggity

Matt Diggity is a top expert in search engine optimization, known for his entrepreneurial ventures and expertise in building and scaling affiliate websites. He is the founder of Diggity Marketing, The Search Initiative, and Authority Builders.

Major Accomplishments: Matt has gained recognition for his data-driven approach to SEO, providing services, training, and tools that help businesses improve their organic search rankings. He has spoken at industry conferences and has been featured in leading SEO publications.

Unique Approach: Matt’s approach to SEO often involves rigorous testing and using data to achieve meaningful results. He shares his knowledge through his blog, podcasts, and YouTube channel, covering topics related to SEO, affiliate marketing, and online business strategies

Matt Diggity

15. Bastian Grimm

Bastian Grimm is the CEO of Peak Ace AG and an expert in large-scale, international SEO. 

Major Accomplishments: Bastian has been recognized for his work with global brands and his insights into technical SEO. 

Unique Approach: Bastian focuses on scalable SEO solutions and technical excellence.

16. Ross Hudgens

Ross Hudgens is the founder of Siege Media and a leading content marketing expert. 

Major Accomplishments: Ross has grown Siege Media into a powerhouse in content marketing and SEO. 

Unique Approach: Ross combines creative content strategies with rigorous SEO to drive traffic and engagement.

Ross Hudgens

17. Areej AbuAli

Areej AbuAli is the founder of Women in Tech SEO and an influential voice in the SEO community. She runs Crawlina, a UK-based independent SEO consultancy.

Major Accomplishments: Areej has created a thriving community for women in the SEO industry, providing support and resources. 

Unique Approach: Areej focuses on technical SEO and creating inclusive spaces for learning and growth.

Areej AbuAli

18. Flying V Group

Flying V Group is a digital marketing agency – based in CA and serving the world – that specializes in comprehensive SEO services. 

Major Accomplishments: Flying V Group has helped numerous businesses achieve substantial growth through tailored SEO strategies. Our work spans various industries, providing customized solutions that drive results. 

Unique Approach: Our growth-centric approach is holistic, focusing on all aspects of SEO, from technical audits to content creation and link building. We leverage advanced tools and data-driven insights to stay ahead of industry trends and deliver exceptional outcomes for our clients.

These experts have distinguished themselves through their innovative approaches, extensive experience, and proven success in driving organic growth and visibility for businesses nationwide. By choosing any of these top SEO experts, businesses can significantly enhance their online presence and achieve their marketing goals.

Emerging Trends in National SEO for 2024

As we look ahead to 2024, several key trends are shaping the landscape of national SEO. Staying ahead of these trends is crucial for maintaining and improving search visibility.

Voice Search Optimization 

With the increasing use of voice-activated devices, optimizing for voice search is more important than ever. Strategies include focusing on natural language queries, answering questions directly, and using structured data to enhance voice search results.

AI and Machine Learning in SEO 

AI and machine learning are revolutionizing SEO strategies by enabling more sophisticated data analysis and predictive insights. Tools powered by AI can identify trends, automate tasks, and personalize user experiences, making SEO efforts more efficient and effective.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) 

E-E-A-T is pivotal in establishing site credibility and improving search rankings. Google’s guidelines emphasize the importance of demonstrating real-world experience, providing expert insights, building authoritative content, and fostering trustworthiness. SEO experts leverage these principles by ensuring content is backed by credible sources, featuring expert authorship, and maintaining transparency throughout their sites.

Elevate Your National SEO Strategy in 2024 with Flying V Group’s Expertise

In the competitive landscape of national SEO, staying ahead requires expertise, innovation, and a deep understanding of emerging trends. The top 18 national SEO experts of 2024 exemplify the skills and strategies needed to excel.

For businesses seeking to enhance their national presence at a fraction of the cost, Flying V Group offers the comprehensive solutions you need. Our growth-centric approach, combining technical audits, content creation, and data-driven insights, ensures your SEO strategy is robust and effective. Trust Flying V Group to navigate the complexities of national SEO and drive your business to new heights.

FAQs

What is a National SEO Expert?

A national SEO expert specializes in optimizing websites to rank highly in search results across the entire country, rather than just a local area. They employ strategies tailored to compete on a national scale, including advanced keyword research, content optimization, and link-building techniques.

How Can a National SEO Expert Improve My Business?

By enhancing your website’s visibility in national search results, a national SEO expert can drive more organic traffic, increase brand awareness, and ultimately boost sales and revenue. They use data-driven strategies to improve your site’s performance and ensure it meets the latest search engine guidelines.

What Strategies Do National SEO Experts Use?

National SEO experts use a variety of strategies, including comprehensive keyword research, on-page optimization, high-quality content creation, link building, and technical SEO audits. They also focus on adapting to emerging trends like voice search and AI in SEO.

How Do I Choose the Right National SEO Expert?

Look for an expert with a proven track record, verified client testimonials, and case studies demonstrating their success. Ensure they stay updated with the latest SEO trends and use ethical, white-hat SEO practices. Personalized consultation and a clear, transparent strategy are also key factors.

What Are the Costs Associated with Hiring a National SEO Expert?

The cost of hiring a national SEO expert varies widely based on the scope of the project, the expertise of the professional, and the specific needs of your business. Typically, prices can range from a few thousand dollars per month for smaller projects to over $10,000 for extensive, ongoing SEO campaigns.

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Written by Sean Fulford

Sean Fulford is the Senior SEO Solutions Architect at Flying V Group, with over eight years of experience in digital visibility. A respected leader in SEO, Sean has effectively boosted the online presence of a diverse range of clients, from SMBs to Fortune 500 companies. Sean combines his deep understanding of search engine algorithms with a customized approach to deliver outstanding results.

August 8, 2024

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