Fintech SEO Success: 9 Key Strategies to Skyrocket Your Startup's Online Presence

Fintech SEO Success: 9 Key Strategies to Skyrocket Your Startup’s Online Presence

Reading Time: 9 minutes

Fintech SEO can make or break your startup’s online success. Are you seeing lackluster traffic and low conversion rates? 

Our guide unveils 9 essential strategies to navigate the complex SEO landscape. With Flying V Group’s expertise, just like Trident Capital, transform these challenges into growth opportunities. 

Start enhancing your digital footprint today and see substantial results in your customer acquisition efforts

How Social Media Has Redefined Fintech Companies and Startups

What is the internet’s marmite?

Definitely social media! Statistics show that, as of 2020, there were more than 3.6 billion people using social media globally. Projections show this figure increasing to about 4.41 billion by 2025. Also, internet users spend an average of up to 144 minutes daily on social media.

The social media platforms currently in vogue are Facebook, YouTube, Instagram, Twitter, Snapchat, TikTok, Zoom, Pinterest, LinkedIn, Skype, Reddit, Tumblr, and Digg.

To create and reinforce your brand using social media channels, you need to have these basics in place:


  • A crisp and clear company profile
  • Consistent visuals
  • Regular posts
  • Rich content with mixed formats
  • Promote your other social media channels
  • Develop a brand voice

When these are in place, use these techniques to create a unique social media impact:

  • Community forums
  • Active blogs
  • Showcase your company’s achievements and milestones
  • Support local charities and social causes
  • Request feedback on project launches

But social media alone cannot improve your content marketing ROI. To stay on top of your fintech marketing plan, you need SEO too.

It’s clear that being active on social media is a must for fintech companies today. With billions online, you’ve got to have a strong social media game to get noticed. But what really completes the picture is fintech SEO. 

This is all about making your company easy to find on search engines like Google. When someone is looking for the kind of financial services you offer, good SEO puts you right where they can see you: at the top of their search results.

It’s pretty simple when you think about it. Fintech SEO makes sure people find you when they’re looking, and social media helps you connect and stay on their minds. Together, they’re a powerful combo. 

They make sure not only do people see your fintech company, but they also remember it and trust it enough to do business with you. That’s how you stand out in the crowded world of finance online.

9 Beginner Fintech SEO and Social Media Tips for Fintech Companies and Startups

Social media and SEO (social SEO), involves using social media tools to increase your organic search ranking and boost your visibility in search engines.


Although social media has no direct impact on SEO, social media signals such as comments, likes, and shares will help to build trust, drive brand awareness, improve exposure, and increase customer loyalty. Combined, these help to indirectly increase your traffic and online visibility.

So, social media helps to provide opportunities in your efforts towards link building and content marketing to improve your organic rankings.

Why is social media such an important part of Fintech SEO in Fintech marketing?

Here are 7 reasons:

  • Boosts SEO ranking signals;
  • Provides new ideas for your content;
  • Allows you to know your target audience;
  • Enables keyword research on social media;
  • Attract more visitors to your website;
  • Faster content indexing;
  • Increases visibility and provides more inbound links;

On the other hand, why is SEO such an important part of social media in Fintech marketing?

Your SEO efforts also help social media in the following ways:

  • With fintech SEO, you can improve the tracking and performance of your social media efforts;
  • Keyword research is a great way to find out what your social media followers want;
  • Fintech SEO best practices ensure the success of your social media search

Can SEO and social media marketing services work together in Fintech marketing to achieve better content marketing ROI?

Yes, they can.

Let’s take a look at 9 social media and SEO strategies for your fintech marketing:

1. Go Mobile

92.6% of internet users access the internet through their mobile devices. Since everything now seems to be mobile, it is important you base your Fintech marketing strategy around mobile devices to enable you to connect with your customers.

To do this, make your website mobile responsive, have a mobile app that is easy to use and very fast, and don’t forget to include links to your social media pages on your fully optimized mobile app.

Get rid of unnecessary pop-ups, widgets, and content so your customers and visitors will have a great experience on your app.

2. Focus on Helping Instead of Selling

Most of your customers and buyers live on social media. To build their trust and loyalty, you need to focus on using your social media content to help them instead of just selling your products. This lead-generating strategy is a win-win for Fintech startups because you need very strong customer relationships to grow.

3. Include Video Content

Videos are a deal-breaker for any Fintech startup’s inbound marketing strategy. In a survey conducted in a 2018 State of Social Video report, 93% of marketers said that having a video on social media got them a new customer.


In addition to driving sales, using videos in your SEO and social media campaign increases engagement (mostly shares), builds personal connections and trust, and gives you an edge over your competition.

So, by leveraging videos on social media, you are highlighting the values and leadership style of your brand.

4. Connect on a Human Level

One crucial aspect of every inbound marketing strategy is engaging and interacting with your audience. Social media is a great place to listen to your audience, speak to them, and respond to their needs or questions. By showing that you hear them, understand them, and care about their needs, you are connecting with them on a human level.


5. Create Blog Posts Regularly

Blogging and SEO are great, but to increase traffic to your blogs, you need to share them on your social media channels. Posting a section of your full blog post on your social media page and including a link to the full article will help to drive more traffic to your site.

Another benefit of blogging and SEO for your Fintech marketing when you post on social media is that it establishes you as an expert in the Fintech industry.

6. Content is King

There are many forms of content marketing and SEO that you can post on your social media pages to generate more engagement. Because many people tend to find themselves in very confusing and frustrating financial situations, one way to reach this audience is by making sure your content offers value to audiences interested in Fintech products and services.

With valuable content, CMOs of Fintech companies and startups can build trust, which is key to selling any financial product.

7. Leverage Influencers

Social media influencers typically have large followership with particular demographic specifications. To take your SEO and social media marketing services to another level, you need to recruit one or more Fintech social media influencers. They can help to increase your brand awareness and give you access to your key audience.


8. Killer Branding

The first and last thing that your online audience will interact with is your brand. Your audience will not like to interact with an old-fashioned brand.

Make sure your branding is in line with the culture of your Fintech company and startup. It should also speak to the particular demographics your business is targeting. Young people prefer very bold branding that is both memorable and colorful. You can go for a powerful branding with an imposing feeling for your middle-aged audience.

Note that your branding has to be fresh and consistent across all your SEO and social media marketing services, including your color palette, image style, and key messages.

9. Don’t be Afraid to Overdeliver

One of the best techniques to use in your marketing campaign is overdelivering your products and services. Add this to awesome customer service and you will win a lot of hearts and increase your content marketing ROI.

Overdelivering could mean acts of kindness shown to customers and random strangers both online and offline, sending a new customer a thank you note, gifting birthday gifts to customers, and lots of other meaningful ways that can get you free advertisements.

Case Studies of Fintechs Leveraging SEO and Social Media

If you are not sure how your Fintech company and startup can succeed using Fintech SEO and social media marketing services, these 2 case studies should convince you otherwise.

Case Study 1: Trident Capital

Flying V Group works with top financial institutions like fintech companies, providing them with complex marketing and advertising strategies.

One of our Fintech clients is Trident Capital. They provide institutional execution and specialize in providing short-term bridge financing backed by assets to real estate entrepreneurs and investors.

Tasked with creating and marketing a comprehensive website that portrays their expertise, FlyingVGroup utilized local SEO and local PPC advertising. The result is an increase of 125% in organic sessions, 34.25% increase in site conversion rate, 22.75% increase in organic website visitors and 12x increase in website ROI.

Case Study 2: SolarisBank

Solarisbank is a Fintech company that offers full digital banking services.

On their Instagram page, Solarisbank uses eye-catching views from their company’s Berlin headquarters to enhance their brand narratives. Also featured are images of industry events, homemade pizza, brainstorming sessions, and rooftop yoga.

Meanwhile, the company uses its Twitter page to solicit customers’ help in testing the “consumer lending product” of their brand. Other tweets on their page feature recent accolades and staff at conferences.

The LinkedIn page of Solarisbank promotes other initiatives of the company by promoting open positions in the company and influencing customers to engage them on some level.

What CMOs of Fintech Companies and Startups Should Look For in a Search Engine Optimization Agency

Many financial content agencies are emerging, thereby making it difficult for CMOs of fintech companies and startups to find the best organic SEO agency.

These tips can guide you:

  • Define your needs: Have a well-defined project brief and make sure your needs are defined as well. This will help you to match your needs with the right Los Angeles SEO agency.
  • Discuss with only vetted digital marketing agencies: Do your research on financial content marketing agencies that offer excellent financial marketing services and have an excellent financial content writer on board. Any organic SEO agency you handpick must be well vetted.
  • Make your decision: After talking with the vetted agencies, choose the best Los Angeles SEO agency with a good financial content writer. Then sign a contract, and cooperate fully with any professional assigned to you.

Hiring the best SEO agency for your Fintech company and startup will help to:

  • improve your brand authority,
  • boost your brand awareness,
  • increase organic backlinks,
  • increase targeted visitors,
  • generate targeted leads, and
  • connect you to targeted clients.

Conclusion: Elevate Your Fintech Brand with Flying V Group

In an industry where today’s strategies can quickly become obsolete, the guide we’ve shared is just the starting point. 

The real challenge is staying ahead in a rapidly evolving market—and that’s where many will fall behind. With Flying V Group, you get more than fintech SEO expertise; you get a dynamic, forward-thinking partner that keeps you ahead of the curve. 

Trident Capital didn’t hesitate, and now they’re reaping the rewards. It’s your turn to step into the limelight. Make your decisive move towards growth and market dominance with us—before the digital landscape shifts again. Partner with us and watch your startup thrive.


1. What is fintech SEO?

Fintech SEO is the customized practice of optimizing a financial technology company’s online content to rank higher in search engine results, aiming to attract a targeted audience and convert them into customers by emphasizing industry-specific keywords and trust factors.

2. What is SEO for financial services?

SEO for financial services tailors optimization strategies to meet the unique demands of the finance industry, focusing on enhancing the digital presence of financial institutions by leveraging trust, expertise, and compliance within their online content.

3. What is the meaning of SEO in finance?

In finance, SEO means employing specialized techniques to boost a financial website’s visibility on search engines, connecting authoritative and relevant financial content with users who are seeking financial guidance, products, or services.

4. What are the top 3 categories of fintech?

The leading categories in fintech are payments and transfers, personal finance management, and lending and financing. These sectors revolutionize how consumers and businesses process transactions, manage finances, and access loans using technology.

5. Why is SEO important in financial services?

SEO’s importance in financial services lies in its ability to significantly enhance a firm’s online visibility. By deploying a robust SEO fintech strategy, financial companies can attract new clients, establish industry authority, and build the trust necessary to thrive in a competitive, regulation-heavy market.

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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

April 22, 2021



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