How to Create, Manage, and Optimize LinkedIn Lead Generation Ads for Your Manufacturing Business

How to Create, Manage, and Optimize LinkedIn Lead Generation Ads for Your Manufacturing Business

Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

August 26, 2022

How to Create, Manage, and Optimize LinkedIn Lead Generation Ads for Your Manufacturing Business

Reading Time: 9 minutes

Do you want to generate quality leads for your manufacturing business?

With over 830 million members, Linkedin has become one of the world’s largest professional social networking sites.

Change-in-LinkedIn-Ad-Audience-Reach-Over-Time

(Source: Data Reportal)

However, with over 58 million businesses already on Linkedin, standing out can be difficult without the right strategies. Also, managing Linkedin ads for lead generation can sometimes be complicated, with many factors to consider before jumping in.

This article will review the steps necessary to set up and manage Linkedin lead generation ads and outline some best practices to get started today.

Here’s a sneak peek of the content:

  • What Are Linkedin Lead Generation Ads, and How Do They Work?
  • Why Should Manufacturers Use Linkedin Lead Generation Ads?
  • How To Create a Linkedin Lead Generation Ad Campaign
  • 9 Tips for Optimizing Your Linkedin Lead Generation Ad Campaign
  • Measuring the Success of Your Linkedin Lead Generation Ad Campaign

Read on for more information on Linkedin ads lead generation!

What Are Linkedin Lead Generation Ads, and How Do They Work?

Are you a manufacturer looking for a way to generate leads through LinkedIn? If so, LinkedIn lead generation ads may be a good option for you.

LinkedIn lead generation ads are sponsored content that allows you to target a specific audience with your message. These ads appear in the Sponsored box on the right-hand side of the page.

LinkedIn lead generation ads are different from other types of LinkedIn advertising because they allow you to collect leads directly from LinkedIn users.

Compared to Twitter (.69 percent) and Facebook (.77 percent), LinkedIn’s visitor-to-lead conversion rate is three times higher (277 percent) at 2.74 percent. That’s why it’s one of the best lead generation services.

Linkedin-lead-conversion-statistics 

(Source: HubSpot)

If you’re searching for new ways to generate leads from your website, Linkedin Lead Generation Ads are an excellent option that most business owners overlook.

Now, let’s dive into how to use Linkedin for lead generation.

How Do Linkedin Lead Generation Ads Work?

You can create, manage, and optimize Linkedin lead generation ads by following simple steps on the LinkedIn Campaign Manager platform. First, you’ll need to set up a business or personal profile and create an ad campaign in the ‘Advertising’ tab.

Cold-outreach-linkedin-lead-generation-process

(Source: Evaboot)

Once you’re logged into the LinkedIn Ad Manager, click Create Campaign to start. You will then be prompted to select which product or service category is relevant to your advertisement before filling out information about your company and its services.

When you create a new Linkedin ads lead generation campaign, LinkedIn will provide you with recommended settings based on your industry and budget.

Once these options have been selected, the next step is to set up the targeting by choosing the industry and job title categories that are most relevant to your business and how many people in those categories should see your ads.

Why Should Manufacturers Use Linkedin Lead Generation Ads?

Linkedin lead generation ads give manufacturers a way to target their ideal customers, connect with them and convert them into paying customers.

Here are six reasons why Linkedin lead generation ads are ideal for manufacturers.

Personalized Messaging

LinkedIn lead generation ads offer a way to send highly personalized messages to your target market. For example, you can target LinkedIn users by job title, company size, or other factors and create an ad that speaks directly to their needs.

This level of personalization is difficult to achieve with other forms of advertising, making Linkedin ads lead generation an ideal choice for manufacturers.

Vast Reach

LinkedIn has over 800 million members, making it one of the largest social media platforms. LinkedIn also has a wide range of user demographics so that manufacturers can target their ads to a specific audience.

LinkedIn lead generation ads also have a high click-through rate, making them an effective way to reach potential customers.

The Best ROI

LinkedIn Ads offer the best ROI for manufacturers because they allow you to target your ideal customer with laser precision. As a result, you can control how much you spend, and you only pay when someone clicks on your ad.

See a case study from the California-based foam manufacturing company, Foam Molders & Specialty. They delegated the responsibility for their digital marketing initiatives, including lead generation services on LinkedIn and message delivery, to Flying V Group.

Within a month, there was a 78% increase in online traffic due to the technical SEO reconfiguration. Additionally, they noticed a 22% increase in monthly phone calls and up to 8 spots in their regular keyword rankings.

Consider yet another manufacturing example. Process innovation is used by Flint-based 4D Systems, a provider of manufacturing solutions, to improve decision-making, productivity, product quality, and production integration.

4D Systems assigned the duty of enhancing SEO, message distribution, and lead generation to Flying V Group.

Technical SEO improvements and content expansion to compensate for HTML pages that lacked text led to a 5.6x ROAS and a 62% YoY increase in web traffic for 4D Systems. Furthermore, LI leads climbed by 34%.

Professional Quality Display Ads That Stand Out

LinkedIn lead generation ads are designed to look professional and stand out from the rest of the content on the site. Therefore, it is important for manufacturers who want their products and services to be associated with quality and professionalism.

Save Time With Automated Targeting

LinkedIn lead generation ads are the perfect way to save time on your marketing efforts while still reaching your target audience. By targeting your ideal customer and automating the process, you can sit back and relax while LinkedIn does the work for you.

Access The LinkedIn User Database

LinkedIn boasts over 800 million users, making it a veritable goldmine of potential customers. And with Linkedin lead generation ads, you can target your ads to a specific audience.

That means you can be sure that your ad is being seen by people interested in what you have to say.

How To Create a Linkedin Lead Generation Ad Campaign

Let’s show you how to create the perfect Linkedin lead generation ads campaign to convert and earn your business leads interested in your product or service.

Sponsored-posts-for-Linkedin-lead-generation

(Source: Maven TM)

Step 1: Create the Content You Intend to Sponsor

Creating content is the first step in any Linkedin lead generation ads campaign. You need to have something worth saying before you can even begin thinking about how to generate leads.

For manufacturers, this means creating blog posts, infographics, or other content that would be interesting and useful to your target audience.

Step 2: Create a Template for the Lead Generation Form

To create a Linkedin lead generation ads campaign, manufacturers must create a template for their Linkedin lead gen forms. Doing this will help ensure all necessary information is collected from potential leads.

However, only Campaign Managers or Account Managers can create these Linkedin lead gen forms in the Campaign Manager section.

Step 3: Select Your Targeting Option

LinkedIn offers a variety of targeting options to help you reach your target audience, which includes:

  • Location
  • Audience attributes
  • Matched audiences
  • Audience size

Linkedin-ad-targeting-options

(Source: Ruler Analytics)

Step 4: Define Budget, Bid, and Schedule

You’ll also need to define your budget, bid, and schedule first. Your budget will determine how much you’re willing to spend on your ad campaign, while your bid will determine how much you’re willing to pay per lead. Lastly, your schedule will determine when your ads will run.

Step 5: Publish

Your campaign is now ready to publish! Hit the Publish button. LinkedIn will review your ad and approve it within 24 hours. Once approved, it will start running immediately.

And that’s it! You’ve successfully created a Linkedin lead generation ads campaign.

Tips for Optimizing Your Linkedin Lead Generation Ad Campaign

Lead generation ads on LinkedIn allow manufacturers to reach their audience with compelling and relevant messages to drive leads and sales into their business.

Linkedin-lead-generation-tips

(Source: WebFX)

Here are 9 actionable tips for creating lead generation ads that perform well on LinkedIn:

1) Offer Value

The first step in any successful Linkedin lead generation ads campaign is to offer value. It doesn’t matter if it’s an update on a new product or industry news, but make sure there’s some substance behind what you share.

2) Create a Systematic Name for Your Lead Generation Form

To optimize your Linkedin lead generation ads campaign, you must start by creating a systematic name for your Linkedin lead gen forms.

You can track your leads more effectively and determine which keywords generate the most leads. Plus, you’ll be able to create more targeted ads that are more likely to convert.

3) Improve Your Ad Performance with the Linkedin Website Demographics Feature

LinkedIn’s Website Demographics feature can help you improve your lead generation Linkedin ads performance by showing you which websites your target audience is visiting.

4) Add Relevant UTM Tags to Your Landing Page URL

When creating your lead generation Linkedin ads, add relevant UTM tags to your landing page URL. It will help you track the performance of your ad and see which leads are coming from LinkedIn.

By adding UTM tags, you can also see how effective your LinkedIn ads are compared to other marketing channels. Make sure to use unique UTM tags for each ad campaign so you can accurately track which ads are performing the best.

5) Incorporate Multiple CTAs

If you want to maximize the effectiveness of your Linkedin lead generation ads campaign as a manufacturer, you should incorporate multiple CTAs. By doing so, you’ll be able to target your audience better and ensure that they take the desired action.

6) Ask Many Important Questions on Your Lead Generation Forms

The more questions you ask on your Linkedin lead gen forms, the more information you’ll have to work with when creating targeted ad campaigns. Plus, you’ll be able to segment your leads more effectively, leading to higher conversion rates.

7) Directly Integrate Your CRM to Follow Up with Leads

By directly integrating your CRM with your Linkedin lead generation ads campaign, you can automatically follow up with leads that click on your ad. It saves you time and ensures you make the most of your investment.

8) Offer Prospects Different Options to Access Your Information

When setting up your Linkedin lead generation ads campaign for manufacturers, offer prospects different options to access your information.

By allowing them to click through to a website or landing page or providing an email address, you’ll make it easy for them to get the information they need from you. Plus, you’ll be able to track which methods are most effective in generating leads.

9) Track and Monitor Lead Quality

You also need to track and monitor the quality of your leads by looking at factors such as conversion rate, bounce rate, and time on site.

By tracking these metrics, you can identify which aspects of your campaign are working well and which need improvement.

Measuring the Success of Your Linkedin Lead Generation Ad Campaign

It’s common practice among manufacturers to use Linkedin advertising to generate high-quality sales leads and connect with new potential clients. Still, many times these campaigns fall short of their full potential.

Instead of immediately throwing in the towel when this happens, try utilizing some of these tips to measure the success of your Linkedin lead generation ads campaign:

Step 1) Set Realistic Goals for Your Campaign

Set realistic goals for your campaign and track your progress against those goals. It will help you gauge whether or not your campaign is successful. If it isn’t as successful as you had hoped, try revising your goals or changing your targeting strategy to see if that changes anything.

Step 2) Analyze Campaign Performance

Take a close look at your campaign performance data to determine how well your ads perform. Pay attention to metrics like reach, frequency, leads generated, and cost per lead.

If you see that your ads are generating a lot of leads, but they’re not converting into customers, something needs to be tweaked.

On the other hand, if you’re getting a lot of clicks but not many leads, you may need to adjust your targeting. By analyzing your campaign performance data, you can make changes to improve your results.

Step 3) Define Your Conversion Funnel

To measure the success of your Linkedin lead generation ads campaign, you need to define your conversion funnel. It will help you track how many leads are generated from your ad and how many of those leads convert into customers.

Linkedin-ads-funnel

(Source: Stable WP)

Step 4) Define Your Success Metrics

You should endeavor to define what success looks like for your business. Of course, it will vary depending on your goals and objectives, but some common metrics you may want to track include leads generated, cost per lead, click-through rate, and conversion rate.

By tracking these metrics, you can better understand your campaign’s performance and make necessary adjustments to ensure it is as successful as possible.

Step 5) Track Leads and Conversions from Your Ads

You’ll need to set up conversion tracking to track whether someone has converted after clicking on one of your ads. For example, you can use conversion tracking to measure the success of your LinkedIn lead generation ads campaign.

Step 6) Measure Engagement from Target Companies

LinkedIn Company Engagement Report is a valuable tool for manufacturers running lead generation ad campaigns on the platform.

The report measures target companies’ engagement with your lead generation Linkedin ads, allowing you to see which ads resonate and adjust your campaign accordingly.

Your Linkedin Lead Generation Ad Campaign is Off to a Good Start!

Linkedin ads for lead generation are more powerful than ever, offering targeting options that no PPC platform offers. This new feature aims to increase your ROI and your campaigns’ effectiveness.

If you are unsure how to use Linkedin for lead generation or don’t feel like you have what it takes to get started on Linkedin lead generation ads, we’re here to help.

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