Your website is essential for your business. Whether you're an e-commerce business, mom-and-pop shop, or a corporate company, your website is key to helping you get more traffic, convert your audience into leads, and ultimately increase sales.
Designing and developing websites for businesses is no easy task. Even the pros make mistakes sometimes. Creating a website is about more than just making something that looks good; it must serve an overall purpose to help you get customers. Here are the worst website mistakes you can make and how you can fix them.
Carousel Sliders on Your Homepage
Sliders may look nice, but they don't perform like many businesses think they will. People simply don't click to see the next slide. These sliders send multiple messages on your homepage instead of focusing on just one message that can help you more easily convert website visitors.
Not only that, but they also slow down your site speed, something that can negatively affect your SEO and user experience on your site.
How to Fix It
First, get rid of your slider. Instead, use one static hero image and copy that can help you easily convey who your business is, what you do, and why people should care.
Social Media Icons in the Wrong Spot
Digital marketing encompasses a number of assets, from your website to your social media. Of course, you should have your social media icons on your website so that your visitors can find you on Facebook, Instagram, Linked In, YouTube, and TikTok. However, putting them at the top of your website is a critical mistake.
The goal of your website is to keep your visitors where they are so that they don't get distracted and stray away from the page. Having your icons on the top of your website makes it easy for people to click and get sent away from your page. The goal of your website is not to send people to your social media. In fact, the goal of your social media should be to send people to your website.
How to Fix It
Simply move your social media icons to the bottom footer of your website so that people can still find you on social media if they want to, but they won't get distracted while still on the homepage.
The Wrong Fonts
WordPress and other website builders make it easy for you to customize your website to look however you want. That doesn't mean that you should use fonts that are small and difficult to read or use multiple fonts throughout the website. Using various fonts will make people want to leave your website, which means higher bounce rates and fewer sales.
How to Fix It
Make sure that your body text font is above 14px. Choose a Sans serif font because it's easily readable across devices, including smartphones.
Your Website Isn't Responsive
Most people will likely be looking at your website on their mobile devices, which means that it's crucial to have a responsive website. A responsive website promotes mobile-friendliness by using the same code on the website regardless of the device while responding to the screen size being used and displaying things differently based on that screen size.
How to Fix it
There are a variety of themes on website builders that are responsive, but if you're working with a customized website, you'll likely have to work with a web developer to ensure that your website is responsive.
Slow Load Time
While site speed plays a big role in SEO, it also impacts your user experience. If a website takes too long to load, the user will click away and never return. You can check your site speed in a number of ways, and there are free website speed testers online for you to try out.
How to Fix It
You might be able to fix your site speed by optimizing your images on your website better, but the easiest way to improve your site speed is to work with a web developer.
Too Many Colors
Your website should play a major role in your branding, which means that the colors you use should reflect your brand, especially on your advertising and logo design. Colors create a reaction both physically and emotionally. If your website is color-crazy, then you're likely creating a negative experience for your user, which means that they won't take any action on your site and will leave it as soon as possible.
How to Fix It
Remain consistent with your branding and use fewer colors. Make sure that your colors reflect your company values. For example, if you provide legal services for creating a will, you don't want a website that's overly colorful because you'll be promoting services for serious services. You can take a look at your logo for inspiration to determine which colors work best for your website.
Social proof and testimonials are increasingly important to your customers and clients. Highlighting testimonials on your website adds more credibility so that you can better convert potential customers and leads.
How to Fix It
If you don't have any testimonials from a Google My Business or Facebook page, you can send out a survey to your existing customers. Hopefully, you've been collecting their emails and information so that you can easily send out a request for reviews. If you sell products on your website, you can integrate your email marketing platform with your website to request reviews from customers after a set period of time. Those reviews will automatically go onto your product page, requiring no work from you or your team.
Avoiding Website Mistakes
Small business owners may not have the funds to hire a designer and a developer immediately when launching their websites. However, there are small changes that you can make and mistakes you can avoid that have a significant impact on your website, its traffic, and your conversions.
Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. Matt is passionate about marketing and business strategy and enjoys San Diego life, traveling, and music.
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Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.