SEO for Stock Broking Companies

SEO for Stock Broking Companies

Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

March 15, 2021

SEO for Stock Broking Companies

Reading Time: 5 minutes

If you’re interested in growing your stock broking company and expanding your reach to new audiences, then you’ll need to have a digital presence. Nearly every company, no matter its size, has a digital presence nowadays. That’s because taking your business online allows you to reach new audiences and provide a better, more convenient experience for current customers.

But, in order to successfully engage with people online, your business has to be visible — and that’s where an SEO strategy comes into play. SEO, or search engine optimization, is the process of improving your website’s visibility in search engine results, thereby increasing traffic to your site and drawing in more potential customers.

So how do you come up with an effective SEO strategy for your stock broking company? You can start by implementing some of the following SEO methods.

Make Your Website Mobile-Friendly

Today, nearly everyone has a smartphone in their pocket. Now more than ever, people are browsing the web using mobile devices. So, when designing your website, it’s an absolute must to accommodate mobile users.

At some point or another, we’ve all visited a website that’s not mobile-friendly — the page takes forever to load, sentences are cut off and scattered, navigation is difficult or impossible. If this is the case for your own website, then it’s time to make a change.

In case you’re wondering what a mobile-friendly website entails, look no further than the Domino’s Pizza mobile website, which is intuitive, easy to navigate, and includes a prominent call to action:

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IMAGE COURTESY OF WWW.IMPACTPLUS.COM

People will immediately navigate away from a website that’s not mobile-friendly and find one of your competitors, whose website is optimized for mobile users. Add to that the fact that Google’s search engine algorithm takes into account whether a site is mobile-friendly, and gives those sites a boost in the search rankings. Taking all of this into account, it’s a necessity to make your site mobile-friendly if you hope to keep up with the competition.

Start a Blog

Integrating content marketing into your company’s SEO strategy can be a great way to increase engagement and connect with your target audience. For many companies, the first step in any content marketing strategy is creating and maintaining a blog on the company website.

When blogging, it’s important to write high-quality content that provides something of value for your readers. By creating informative posts that are relevant to your industry and target audience, you can help your brand establish authority and build a loyal following. For example, check out this blog post by ShareAble for Hires, a company that offers online background checks: