With the increased number of customers relying on the internet to research and make purchasing decisions, it is crucial to improve your search rankings. This makes it easier for potential customers to find you. Read on for seven eCommerce SEO tips you could use to boost your website traffic.
1. Focus on Mobile
Thanks to over 5.31 billion unique phone users worldwide today, search engines like Google and Bing have prioritized web performance on mobile phones as a vital metric when determining the search result ranking of specific websites. Optimizing your website for mobile ensures that visitors who use smart devices have the best experience on your site. To make your eCommerce website mobile-responsive to drive traffic, you should:
- Choose a mobile-responsive website builder and template
- Create easy-to-click buttons
- Use visuals, bullet points, and short paragraphs in your content instead of long block texts
- Ensure hyperlinks are easy to click on
- Make images large and easy to scan
- Limit animation usage
2. Create Targeted Content
No matter how well developed or designed your website is, it will not drive traffic if it does not offer value to your target audience. As an eCommerce store, your website content should explain the benefits or value of your products instead of their features. It should also capture the user’s intent and specific desires and needs.
You should provide well-written product descriptions and include a content marketing plan for your business’s long-term marketing strategy to deliver targeted content. Be sure to optimize your content with relevant keywords to improve customer experience and rankings on SERPs. Contact Goodway Group to develop an effective digital marketing strategy that boosts rankings and drives more traffic to your website.
3. Earn Backlinks to Your Products, Blogs, and Categories
Backlinks are an effective way to boost your eCommerce SEO and boost referral traffic from other sites. A backlink occurs when other websites link to your blogs, pages, products, or other content. This signals search engines that the sites linking back to you view your content as authoritative. The higher the quantity and quality of backlinks, the higher you rank on SERPs. There are various ways to increase your chances of earning backlinks, including:
- Paying affiliate websites to list your products on their blogs
- Guest blogging on other websites
- Producing quality content that people want to link back to
4. Improve Your Website’s Page Loading Time
Did you know that 53% of your web visitors will leave your website if it takes more than two seconds to load? Search engines also prioritize page speed as one of their ranking factors, so a slow speed will hurt your website’s SEO and traffic. Here are a few tips to improve your eCommerce website’s page speed performance:
- Add lazy loading
- Reduce redirects
- Remove unnecessary add-ons and plugins
- Use web-safe fonts
- Reduce web image file sizes. Consider using Content Management Systems (CMS) to host videos, audio, and images
5. Use Effective Keywords
Keywords are the phrases, or terms users search online. They are the phrases you ought to focus on so that you show up when your target customers search for your products. There are various types of keywords, including:
- Commercial keywords. They indicate the desire to purchase a specific product, e.g.,” buy protein supplements” or “protein supplement prices”
- Informational keywords. They show the need to learn about a particular issue, e.g.,”eCommerce SEO tips” and “how to boost sales for my eCommerce store”
- Navigational keywords. They relate to a specific brand, product, or location, e.g., “Coca Cola,” “Apple”
Use tools such as Ahrefs, Google Analytics, and SEMrush to find the right keywords to use on your website, then place them strategically on your page title, meta description, URL, subheadings, and content.
6. Improve Your Website Structure and Navigation
Users often spend 10 to 20 seconds on a particular website before they decide to leave. If your website is challenging to navigate, the categories are disorganized, or when your brand does not appeal to them within this timeframe, your web visitors get frustrated and leave for another site. For this reason, you should improve your site structure and navigation to improve user experience and SEO.
Consider adding breadcrumbs to your site to improve navigation. Breadcrumb navigation tells users where they are within your website without checking the URL. You should also write SEO-friendly URLs to optimize your website structure. Other ways of improving structure and navigation include adding categories, internal linking, and a search bar.
7. Use HTTPS
As an online store, you collect tons of customers’ personal information with every SMS opt-in, email sign-up, or purchase, so you should prioritize security for conversion and traffic purposes. Use Hypertext Transfer Protocol Secure (HTTPS) to provide a safe environment to conduct financial transactions, data submissions, and communication.
Increasing your website traffic can significantly impact your eCommerce store sales. Implement the above strategies to improve your ranking on search engine results and drive more organic traffic to your website.
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