What is Digital Marketing and How Can I Use It? A Presentation to the Financial Executives Networking Group

What is Digital Marketing and How Can I Use It_ A Presentation to the Financial Executives Networking Group
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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

September 12, 2018

What is Digital Marketing and How Can I Use It? A Presentation to the Financial Executives Networking Group

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Topic: What is Digital Marketing and How Can I Use It?

Presented By: Robb Fahrion to the Financial Executives Networking Group (FENG) on 9/11/2018.

What You Will Learn: Learn how digital marketing can help build your business and your personal brand.

To download the presentation to follow along, use this link: https://bit.ly/2N6a9MU

In this presentation, Robb Fahrion (Co-Founder and Partner of Flying V Group Digital Marketing and Advertising), discusses digital marketing to a group of financial executives that are part of the Financial Executives Networking Group in Orange County and Los Angeles.

This presentation covers the following topics:

  1. What is digital marketing?
  2. What are the elements of a digital marketing strategy?
  3. Digital marketing by the numbers
  4. How marketing in general has changed
  5. Effective digital marketing for financial executives and professionals

Digital marketing can be described as encompassing all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Robb takes a look at digital marketing strategies like website design and development, search engine optimization, pay-per-click advertising, social media marketing, and the ever important content marketing.

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