What is Digital Marketing and How Can I Use It? A Presentation to the Financial Executives Networking Group

Topic: What is Digital Marketing and How Can I Use It?

Presented By: Robb Fahrion to the Financial Executives Networking Group (FENG) on 9/11/2018.

What You Will Learn: Learn how digital marketing can help build your business and your personal brand.

To download the presentation to follow along, use this link: https://bit.ly/2N6a9MU

In this presentation, Robb Fahrion (Co-Founder and Partner of Flying V Group Digital Marketing and Advertising), discusses digital marketing to a group of financial executives that are part of the Financial Executives Networking Group in Orange County and Los Angeles.

This presentation covers the following topics:

1. What is digital marketing?
2. What are the elements of a digital marketing strategy?
3. Digital marketing by the numbers
4. How marketing in general has changed
5. Effective digital marketing for financial executives and professionals

Digital marketing can be described as encompassing all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Robb takes a look at digital marketing strategies like website design and development, search engine optimization, pay-per-click advertising, social media marketing, and the ever important content marketing.