You’ve got a great product, a solid online store, and maybe even some sales rolling in. But deep down, you know there’s room for more. More organic traffic. More visibility. More customers.
Search engines like Google aren’t just going to send people your way. You need a rock-solid ecommerce SEO strategy. And unless you’ve got a full-blown SEO team in-house, chances are you’re leaving money on the table.
That’s where SEO ecommerce consultants come in. They specialize in helping ecommerce stores like yours rank higher, attract more shoppers, and turn clicks into consistent sales.
In this guide, we’ll help you figure out when to bring in outside help and which consultants are worth your time.
Let’s dive right in.
What Is an Ecommerce SEO Consultant?
An ecommerce SEO consultant is someone who helps online stores get more visibility on search engines like Google. But they don’t just “do SEO.” They specialize in the unique challenges that ecommerce sites face.
They know how to:
- Optimize hundreds (or thousands) of product and category pages
- Fix technical issues that hurt rankings
- Make sure your site structure helps Google — and shoppers — navigate easily
- Choose the right keywords that lead to sales
- Improve site speed, mobile usability, and crawlability
- Help your products show up in rich results (like product carousels and review stars)
In short, they help make sure your online store gets found and drive revenue.
Signs You Need an Ecommerce SEO Consultant
Not sure if it’s time to bring in outside help?
Here are a few red flags that usually mean it’s time to call consultant:
1. Your traffic has flatlined (or dropped)
If your website visits have hit a wall or worse, started dipping. It’s not something you should ignore. Google’s always changing, and if your SEO isn’t keeping up, you’ll slowly disappear from search results. A good consultant can quickly spot what’s wrong and help you bounce back.
2. You’re getting organic traffic, but no sales
You’ve got visitors, but they’re not buying. That’s often a sign your product pages aren’t ranking for the right keywords, or your site isn’t set up to convert. An ecommerce SEO expert knows how to fix both.
3. Your site has technical issues
Slow site speed, broken links, duplicate content, poor mobile experience, even one of these can hurt your rankings. An ecom SEO consultant with technical SEO skills can clean all this up and boost your visibility.
4. You’re launching a new store or migrating platforms
Switching to Shopify? Moving from WooCommerce to BigCommerce? These transitions can tank your SEO traffic if they’re not handled right. Having a consultant involved early can save you a lot of headaches (and traffic).
5. You’ve worked with agencies, but results were underwhelming
Not all SEO agencies know ecommerce. Some just throw generic blog posts at your site and call it a day. A good ecommerce SEO consultant fine-tunes your product pages, categories, and internal links using ecom SEO strategically to drive more sales.
What to Look for in an Ecommerce SEO Consultant
Not all SEO consultants are created equal, and definitely not all of them understand the ins and outs of ecommerce.
Here’s what to look for before you hire an e-commerce seo expert.
1. Ecommerce-specific experience
Make sure they’ve worked with online stores before. Ecommerce SEO isn’t like optimizing a blog or a service website; it’s more complex. You want someone who has worked in the ecommerce industry.
2. Platform knowledge (like Shopify, WooCommerce, BigCommerce)
Your consultant should be familiar with the platform your store runs on. Each one has its quirks, and knowing how to optimize within those systems (without breaking anything) is a huge plus.
3. Strong technical SEO skills
Site speed, crawlability, internal linking, mobile usability, structured data. If your consultant can’t handle the technical side, you’re only getting half the value. Technical SEO is often where the biggest wins come from in ecommerce.
4. A track record of results
Ask for case studies, real examples, or client results. A good ecommerce SEO consultant should be able to show how they’ve helped other stores grow traffic and revenue, not just vanity metrics.
5. Clear reporting and communication
You don’t need another black box agency. You need someone who can explain what they’re doing, why it matters, and how it’s impacting your business. Look for transparency and easy-to-understand reporting.
Look for a consultant who is experienced in ecommerce SEO services, not just general SEO. Product pages, category structure, and schema markup are their bread and butter.
“Flying V Group does not just “optimize” your website. We do investigative research into new and existing keyword opportunities that will drive organic traffic to your website and convert that traffic into paying customers. Our ability to drive SEO campaigns with our research, strategy, deployment, and execution is second to none.”
Robb Fahrion
Founding Partner
Flying V Group
Top SEO Ecommerce Consultants to Consider
There are a lot of SEO consultants out there, but only a handful truly specialize in ecommerce. If you’re looking for real results, here’s an SEO ecommerce consultants list.
1. Flying V Group
Flying V Group Digital Marketing | Orange County’s Best SEO and PPC Agency
Flying V Group is a full-service digital marketing agency. We build scalable ecommerce SEO strategies that drive long-term revenue. Whether you’re a fast-growing DTC brand or managing thousands of SKUs, we’ll help you rank higher, sell more, and avoid costly SEO mistakes. FVG offers paid ads, conversion rate optimization (CRO), email marketing, and social media marketing.
We are one of the best seo ecommerce consultants when it comes to driving revenue.
Why ecommerce brands trust us:
- Deep experience in the ecommerce industry
- Transparent reporting and real communication (no cookie-cutter dashboards)
- Proven results in competitive niches and fast-moving markets
FVG combines premium strategy with affordable ecommerce SEO consulting that’s built to deliver ROI
2. OuterBox
OuterBox is a well-known ecommerce SEO agency with years of experience helping online retailers increase rankings and revenue. They’ve been helping businesses scale through a combination of technical SEO, website development, paid advertising, and conversion optimization.
They’ve worked with brands across industries and know how to handle complex sites with large product catalogs, platform migrations, and tight growth goals.
3. Coalition Technologies
Coalition Technologies isn’t just an ecommerce SEO agency. They’re a full-stack digital marketing powerhouse.
Coalition offers integrated services like SEO, PPC, web design & development, and conversion optimization. They blend data-driven strategy with platform-specific expertise (Shopify, BigCommerce, WooCommerce, Magento).
4. Redline Minds
Redline Minds is a boutique ecommerce consulting agency that specializes in crafting profitable online stores, marketing strategies, and technology solutions designed for retailers who want smart, efficient growth.
5. Chameleon Collective
Chameleon Collective is a transformation-first ecommerce consulting and marketing agency. They deliver high-impact solutions for established brands and retailers looking to scale.
They work across multiple verticals like branding, commerce, marketing, and sales.
In-House SEO vs. Hiring a Consultant: What Makes Sense for You?
When it comes to SEO for your ecommerce store, the question isn’t just what to do. It’s who should do it. Build an in-house team? Or tap into consultant expertise? The answer depends on your stage, your goals, and how fast you need to move.
Consultants bring more than just SEO wins. They often come with experience across email, paid media, and CRO. That’s why many brands turn to experts who also offer broader ecommerce marketing strategies.
Drive More Visibility, More Clicks, and More Sales
Trying to choose between hiring in-house or bringing in outside help? Here’s the truth: speed matters. So does experience. If your ecommerce business is ready to scale, you can’t afford to waste time experimenting.
A seasoned ecommerce SEO consultant can uncover quick wins, fix what’s broken, and build a long-term strategy that moves the needle without the overhead of building a full team.
At Flying V Group, we’ve helped online stores increase visibility, boost conversions, and drive real revenue growth, and we’d love to do the same for you.
Book your free ecommerce SEO strategy call today and find out exactly where you’re leaving money on the table and how to fix it.
Let’s grow your traffic, sales, and bottom line. Faster.
Frequently Asked Questions
1. How is ecommerce SEO different from regular SEO?
Ecommerce SEO focuses on optimizing product and category pages, managing large inventories, handling duplicate content, improving site speed, and ensuring smooth navigation for both users and search engines — all critical for online stores.
2. What does an ecommerce SEO consultant do?
An ecommerce SEO consultant helps your online store get found by the right customers. They optimize your product pages, fix technical issues, improve site speed, enhance user experience, and create strategies that boost rankings, traffic, and sales — all tailored to ecommerce.
3. How much does a consultant charge for ecommerce SEO?
The cost of hiring an ecommerce SEO consultant depends on the complexity of your site, the size of your product catalog, and the level of service you need. Rather than thinking in terms of price alone, focus on ROI. A good consultant will help you generate significantly more revenue than you invest.
4. How long does SEO take to work?
SEO is a long-term strategy. Most ecommerce stores start seeing measurable improvements within 6 months, but major results can take longer depending on competition, site health, and content quality.
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