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How to Improve Website Conversions Using Images

Reading Time: 7 minutes

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Images add life to your otherwise plain textual content. They enhance engagement and help users understand the content better.

But did you know this visual form of content can also boost website conversions? 

Images are an effective tool that can make your website more appealing and open to traffic. They allow you to grab the attention of relevant audiences and ultimately convert them into paying customers.

Unfortunately, many people are still unaware of the profitable results that adding relevant images to your online content can bring. In this post, we will share the most beneficial tips and techniques for incorporating pictures into your business’s website. By following our advice, you should be able to boost your website’s conversion rates drastically.

But before that, let’s discuss what the term ‘conversion’ really means for a business and how it relates to the images on a website.

What Does ‘Conversion’ Mean in a Business? 

The term conversion does not have a generic two-line definition in the internet world. In a broad spectrum, it means the number of people who take the actions your online business desires. This can be anything from filling out a subscription form to making a purchase.

When you pair visuals with text on your web page, the visitors better understand your offerings. Attractive images also help create an emotional impact and stand a better chance of more visits and clicks. 

But as simple as it looks, one needs relevance and the techniques to master visual content.

How to Improve Website Conversions Using Images 

Here are some easy and effective strategies to boost the conversion rate on your website.

1. Understand The Emotions of The Audience

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Apart from the basic needs like groceries and everyday clothing, many people shop for emotional reasons. As a business owner, you have the opportunity to target that nerve and compel them to buy. People who feel happy just by looking at your items are more likely to put them in the cart and pay for them. Also, having the presence of humans in an image makes it appealing

Customers understand what you are trying to sell them. For instance, a girl looking for a flat iron for her hair will not be attracted to an advertisement that says: ‘this is the best flat iron.’ Instead, she would be more likely to buy from a brand that uses adjectives like ‘sleek, smooth hair,’ ‘instant results,’ ‘best temperature control.’

When customers feel wanted and happy, they are more likely to accept what you offer. 

Always use images that show the results of the specific products rather than simple pictures. Taking the same flat iron example, we believe that simply showing the box isn’t enough. Add some spice to the gravy. Upload images/videos of real people and actual results, so people know where they are spending money.

The understandability of audience emotion is the first thing you must master. Always think of what they expect and see if your product delivers that. With that being said, do not play with the audience’s emotions by describing products falsely. Failure in delivery can lead to a bad reputation, customers abandoning your product, and even legal complaints.

So, be honest and understanding.

2. Use The Right Size And Quality 

Gone are the days when people believed what the product looked like or delivered based on your words. Nowadays, the modern customer wants to see before they invest. Whether you are a toothbrush brand or someone who manufactures high-end luxury boots, no one will believe you before knowing what you’ve to offer.

The best way to make everything believable is by sharing realistic images of your products for users to see. Use a top-quality camera that captures even the most intricate details.

For size, 2500px width is the most commonly used dimension. However, you need to compress the image using a top-quality image compressor to improve the loading time of your site.

3. Give Your Brand a Mascot

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Mascots are a personalized addition to any website that helps you communicate better with the people who enter your page. These mascots help you navigate further on the website and create a bonding experience.

The mascot can be anything you like as long as it is relevant to the site. For instance, the super-charged bunny of Duracell fits perfectly with the brand and indicates the product’s limitless energy. Similarly, the highly-interactive monkey by Mailchimp knows precisely what the user wants.

When you hire someone to design your website, ask them to add a visual character representing the business. You can pick a random character and customize it or go with something completely new.

A mascot can say things on your behalf. Also, people remember businesses that use personal ideas and enhanced communication. This is how the words spread and ultimately leads to increased conversions.

If a business uses Mailchimp services, they are highly likely to recommend it to others. Also, a mascot can help you with a defined social media presence which is essential for any brand to survive in the longer run.

4. Show Off People’s Experiences

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Testimonials play a significant role in attracting people. However, customers are clever enough to distinguish between fake and real. So, make sure reviews on your website are by genuine and honest consumers.

Create a gallery with written testimonials, images, and videos of people using your product. It is established that websites with visuals are much faster in converting customers than those who don’t. But, it is also essential to uphold website speed and ensure it loads at an optimal pace. Don’t forget a person will leave your site within five seconds if it doesn’t load.

People always consider reviews, no matter what. When they see your product is loved, praised, and appreciated by other people, they feel safe to make a buying decision. Seeing other people happy with what you offer convinces them much better than just words.

You can also market your brand using the same images. Also, present buyers will feel appreciated when you value their comments and will be more likely to buy from you again.

5. Add CTA’s

CTA’s or call-to-action buttons are an excellent way to drive your web traffic to the cart and compel them to make a sale. They are custom designed according to the site content. Make a CTA appear on the product when your user is most engaged on the website, and they will follow as you want them to.

For instance, if someone is constantly browsing through a catalog of outfits, adding an ‘Add to Cart’ option leads them directly to make a buying decision.

But remember, a constantly popping CTA with images can be pretty annoying and may drive customers away, never to return.

Write short and persuasive CTAs that can be read within seconds. The best way is to start with a verb followed by the subject.

Some Examples of Verbs

  • Buy
  • Order
  • Download
  • Watch
  • Add to Cart
  • View More
  • Read More
  • Subscribe
  • Grab
  • Claim

There are many others as well, but it all depends on the intent of your site. Apart from this, you can also add a deal or discount to motivate people. ‘Subscribe Now and Get 10% Off’ is a typical example that almost every website uses.

6. Design And Optimize Images

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Just using any image on your website won’t work. You need the right colors, background, and optimization methods to blend it properly within your layout. For example, an image with yellow hues will clash with a purple-themed website. Similarly, a page with heavy images will take forever to load and won’t be appreciated by the visitors.

You need to establish proper design and optimization techniques for long-term stability and conversion. 

Once you have picked an image, we suggest going through the following protocols:

Compression

You need to compress the image using the many online tools available for free or low-cost. Most high-quality apps easily compress the image to a few KBS. When it comes to formatting, most sites use JPEG and PNG formats. A JPG might get blurry on the edges, but PNG goes through lossless compression.

Dimension

Ensure that the images are of the exact dimensions according to the area you want to display them. In most themes, users get a reference dimension for each section before upload, making it easier to resize the photo.

Name

Naming your image is a great way to optimize them. You can name the files according to the keyword or what it describes rather than using a default one.

For example, if you have a picture of a labrador. When you download the image, it will be saved with a generic collection of random numbers and letters such as: ‘IMG_82490.’ Instead of keeping it as is, modify the file name and describe it accurately. For the labrador, you can use a file name like ‘brown-labrador-sitting-on-the-grass.’

Remember, having a descriptive file name appeals to crawlers the most.

Infographics

Why fill pages after pages when the entire concept of your business can be explained using a simple infographic? Trust the fact that no one will read all that content you upload. Mainly if it contains complex data and figures.

Instead of confusing the readers, use simple infographics with visuals, the right font, and an engaging conversational tone. Infographics are great visual content for an effective website design to drive conversions. This way, the reader will feel connected to you and your brand.

Final Words

This article has discussed how images can be used effectively to boost conversions on any business’s website. By following our suggested tips and guidelines, you can easily turn occasional visitors into returning customers. The images you use will pique their interest in what you have to offer and entice them to take an action of your choice. Good luck!

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Written by Flying V Group

Founded in Orange County, CA, Flying V Group is one of the top full-service internet digital marketing agencies that specializes in website design, search engine optimization, pay-per-click advertising management, and social media marketing. We are specifically located in Irvine, California. Get in touch with us here!

June 9, 2022

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