Your online presence has no value unless the experience is successful according to the parameters of digital marketing. Parameters may include passing along the desired information or getting the user to perform a specific action on the website. So, what defines a...
How to Use Pop-Ups to Generate More Website Leads for Your Business
Pop-ups are small windows inside website pages that pop up without a users’ permission. They are seen as one of the most distracting and debatable approaches to attract users for lead generation. Pop-ups are labeled as questionable because pop-ups can either improve...
Features and Benefits of Website Conversion Rate Optimization
Conversion optimization or conversion rate optimization (CRO) is the process of optimizing and increasing the percentage of visitors to your website who undertake some sort of desired action like filling out a form, purchasing something, or agreeing to be a customer,...
How Mobile Phones Changed the SEO and User Experience Game
To survive in the online world, your website has to stay on top and ahead of all competition on search engine result pages. A website should be user friendly with fast access to its informative sections. Page load times and security are also essential features that...
What is Digital Marketing and How Can I Use It? A Presentation to the Financial Executives Networking Group
Topic: What is Digital Marketing and How Can I Use It? Presented By: Robb Fahrion to the Financial Executives Networking Group (FENG) on 9/11/2018. What You Will Learn: Learn how digital marketing can help build your business and your personal brand. To download the...
The Ultimate Guide to Keyword Research for Web Design and SEO
Keyword research is important when designing and developing a website, strategizing for a search engine optimization campaign, creating a pay-per-click advertising strategy, or scheduling content for your social media marketing channels. Actually, let me clarify,...
6 Ways to Revolutionize Your Digital Marketing Strategy
It is 2018- everyone is on their mobile phones and social media - Twitter, Facebook, Google. No one is looking in the newspaper or a business jounral anymore. Sad? Sure, but entirely true. According to the Local Consumer Review Survey, by BrightLocal, “97% of...
5 Herbs and Spices in a Landing Page Batter
I'm sure you're wondering what the heck this title means, unless you're a diehard The Office or Michael Scott fan. In Season 5, Lecture Circuit Part 1, Quote #2355, Michael is going to Dunder Mifflin branches to give his colleagues his secret recipe to success along...
Warning: You’re Losing Money by Not Using a Good Web Design
Web design is more than just a visual representation of your business online. Website design is the most vital part of the whole branding, marketing, and search engine optimization of your online digital marketing strategy. Working strategically through your web...
How Faster Mobile Site Speed Builds Faster Business Success
In today’s fast-paced world, it is no wonder that website speed is becoming a crucial factor when Google determines page rank. Analytics also prove that mobile site speed has a direct correlation with your customer conversions. Consumers expect fast delivery of...