It's the biggest mistake most small business owners make. You might be doing it right now, without even knowing it! It's thinking small, and believing that building a strong brand around your business is either not required or beyond your capabilities. Let me ask you...
If you’re an e-commerce business owner and run your platform on Shopify, you’ll definitely have heard about apps. Apps add a lot of value to the Shopify experience. While the original platform itself is pretty powerful, it falls behind if you are looking at ways to...
Online advertising has gained tremendous mindshare over the past few years thanks to the digitization of businesses and lifestyles. Over 90% of purchases today are due to the influence of ads. More people are also searching for information, products, or services,...
With funding for fintech touching a whopping $137.7 Billion in 2019, there’s a lot of noise in the market. For fintech stock organizations, start-ups and otherwise, standing out of the clutter with a great digital marketing solution is a vital need. It’s easy to get...
Reading Time: 5 minutesAre you thinking about whether or not to deploy video marketing? Leverage these statistics and tips to capitalize on video marketing in 2024.
Having an effective keyword strategy is an integral part of your overall PPC management. This does not just apply to the keywords that you are actively trying to bid on, but also to your negative keywords. Your negative keywords will aid in increasing the performance...
The cornerstone of the digital age is the democratization of information. Today, nothing’s unavailable if you know what you’re searching for. While forms of media like video and audio are playing a greater role, most of those search results still point to written...
eCommerce isn’t just the 'Next Big Thing', anymore. It’s already arrived and it is happening. The eCommerce market touched $3.5 Trillion in 2019, accounting for 14% of all retail sales across the globe. eCommerce has been around for long enough that we’re also...
8 Seconds. According to a Microsoft study, that’s all the time you have to grab someone’s attention in today’s hyper-informed world. With many forms of content, like text and video, that’s hardly enough time to get started. This is where formats like infographics come...
There are many factors involved in building a strong SEO presence for your website. One of the most important elements is your off-page SEO, including backlinks. This is essential for search engine rankings and should form a key part of your digital marketing...