Reading Time: 5 minutesWant to learn how to create a PPC campaign effectively? Read this post to find the ultimate guide detailing nine steps to set your campaign up for success.
How SEO Costs Compare to Traditional Advertising
Having an online presence is a must for most businesses. Even if you’re a small, local store, your customers likely searched for you before walking in (which is why Local SEO is so important!). Disruptions like COVID-19 have only increased the importance of having a...
How to Set and Measure Google Ads Goals
Online advertising has gained tremendous mindshare over the past few years thanks to the digitization of businesses and lifestyles. Over 90% of purchases today are due to the influence of ads. More people are also searching for information, products, or services,...
5 Effective Negative Keyword Strategies for PPC
Having an effective keyword strategy is an integral part of your overall PPC management. This does not just apply to the keywords that you are actively trying to bid on, but also to your negative keywords. Your negative keywords will aid in increasing the performance...
How Digital Platforms Can Help Grow Your Small Business in 2024
Reading Time: 5 minutesDigital platforms will help your small business grow exponentially. Digital is an investment that all business must consider in today’s tech forward environment.
How to Increase Online Visibility for Your Business
Flying V Group Co-Founder and Partner, Robb Fahrion, joined Bob Clark on the OnFire B2B Podcast to discuss how to drive exposure and visibility for your company's online presence. Below is a transcription of the video above: Bob Clark: Hello everyone. Welcome to...
Business Growth Strategies for Selling Digital Services: 18 Expert Digital Marketers Reveal How to Deal with Client Objections and Pricing Issues
I don’t know you, but I assume you’re a solo digital marketer or digital marketing agency owner offering a great digital marketing service. Maybe you’re just starting out, or you’ve been in the game for years already. You need to attract more quality clients who value...
The Rise of Amazon as an Advertising Beast and Leader
Amazon has established itself in the e-commerce arena and with other reputable products like Amazon Web Services (AWS), which is one of the prominent names in the cloud computing industry. Recently, their business of search advertising capabilities is gaining new...
Why Improving CPM Rates Does Not Always Result in Higher Ad Revenue
Online advertising is growing at a fast pace, faster than that of any traditional advertising method like print media. At a time when advertisers focus is on finding and delivering content that connects with their target audience, it is natural to expect that media...
What is the Best Way to Monetize Your Blog or Website?
When we think of getting increased visibility and high rankings on search engine result pages, our primary concern is to become popular online and generate business from many different avenues. This desire is natural with anybody whose primary objective is to build a...