Reading Time: 5 minutesClosing the deal and actually making the sale are the real end goals for content marketing. Bottom-of-the-funnel content helps you do just that by turning customer intent into action. Here’s the 101 to get you started with BOTF content marketing.
Having an online presence is a must for most businesses. Even if you’re a small, local store, your customers likely searched for you before walking in (which is why Local SEO is so important!). Disruptions like COVID-19 have only increased the importance of having a...
Just about 360 million of the world's 1.5 billion English speaking people are native users of this language. You need to remember this fact and the fact that people seem to prefer looking for goods and buying them in their native language and this includes while...
It's the biggest mistake most small business owners make. You might be doing it right now, without even knowing it! It's thinking small, and believing that building a strong brand around your business is either not required or beyond your capabilities. Let me ask you...
If you’re an e-commerce business owner and run your platform on Shopify, you’ll definitely have heard about apps. Apps add a lot of value to the Shopify experience. While the original platform itself is pretty powerful, it falls behind if you are looking at ways to...
Online advertising has gained tremendous mindshare over the past few years thanks to the digitization of businesses and lifestyles. Over 90% of purchases today are due to the influence of ads. More people are also searching for information, products, or services,...
In today’s disruptive world of online commerce, digital marketing has positioned itself to be the vanguard of modern business. Harnessing both technological advancements in studying human behavior and data analytics, it has enabled a host of small businesses to be...
With funding for fintech touching a whopping $137.7 Billion in 2019, there’s a lot of noise in the market. For fintech stock organizations, start-ups and otherwise, standing out of the clutter with a great digital marketing solution is a vital need. It’s easy to get...
Reading Time: 5 minutesAre you thinking about whether or not to deploy video marketing? Leverage these statistics and tips to capitalize on video marketing in 2024.
Having an effective keyword strategy is an integral part of your overall PPC management. This does not just apply to the keywords that you are actively trying to bid on, but also to your negative keywords. Your negative keywords will aid in increasing the performance...