The sudden surge in video production has taken the technological world by storm. All kinds of businesses now employ video marketing. Whether they use it for educational purposes, to share product information, or express humor, video's a great content medium. Since a...
There is boundless potential to market real estate, especially with the aggressively competitive online platforms that the digital age provides. However, as with any digital marketing pursuit, the real challenge lies in establishing your online reputation for the...
Reading Time: 8 minutesThe most effective B2B lead generation strategies depend on how well you know your audience and how they interact with your business.
Reading Time: 6 minutesIn a time of remarkable uncertainty, small businesses need to think on their feet and adapt to changed circumstances to thrive and grow. In this piece, we share some key 2024 SEO thinking points SMEs should consider.
Reading Time: 5 minutesClosing the deal and actually making the sale are the real end goals for content marketing. Bottom-of-the-funnel content helps you do just that by turning customer intent into action. Here’s the 101 to get you started with BOTF content marketing.
Having an online presence is a must for most businesses. Even if you’re a small, local store, your customers likely searched for you before walking in (which is why Local SEO is so important!). Disruptions like COVID-19 have only increased the importance of having a...
Just about 360 million of the world's 1.5 billion English speaking people are native users of this language. You need to remember this fact and the fact that people seem to prefer looking for goods and buying them in their native language and this includes while...
It's the biggest mistake most small business owners make. You might be doing it right now, without even knowing it! It's thinking small, and believing that building a strong brand around your business is either not required or beyond your capabilities. Let me ask you...
If you’re an e-commerce business owner and run your platform on Shopify, you’ll definitely have heard about apps. Apps add a lot of value to the Shopify experience. While the original platform itself is pretty powerful, it falls behind if you are looking at ways to...
Online advertising has gained tremendous mindshare over the past few years thanks to the digitization of businesses and lifestyles. Over 90% of purchases today are due to the influence of ads. More people are also searching for information, products, or services,...