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SEO, Blog Writing, Link Building, Paid Ads

Cannabis Industry

Since 1996

Since 1996, futurola has been amsterdam’s leading brand of rolling papers and smoking equipment. Futurola’s roots date back to 1984 when the popular coffee shop, “future” opened near central station. Today futurola is widely recognized as europe’s top brand of hand-crafted rolling papers, rolling machines, and superior smoke accessories

Since 1996
Challenge & Solutions

Challenge

The challenge for futurola was that their online presence and visibility, as well as their website traffic, was significantly lacking in order for them to generate new online leads and sales. They were also ranking very low amongst their competitors and needed assistance from flying v group for a full 360 marketing approach to help them in these efforts.

Solution

The solution Flying V Group put in place was to promote Futurola’s website via an aggressive Search Engine Optimization Plan, Link Building, Content Generation, and a Paid Ads plan and thereby generate and increase new leads and sales.

 Next Steps

The below services made up the core strategy of their plan and were employed by Flying V Group. Each of these services were designed to drive specifically targeted demographic traffic to their website and convert the traffic into new sales/leads.

  • Search engine optimization – SEO is designed to drive more traffic to futurola’s website for relevant keyword queries. Flying v group influenced and increased exposure for futurola’s website for keywords that their customers were searching for online.
  • Blog writing – Flying v group created two blogs per month for futurola as a way to build futurola’s eat awareness. Eat stands for expertise, authority, and trust.
  • Link building – Flying v group generated 10 high domain authority links per month for futurola. The link building process ensures that your acquired links will be long standing, authoritative, highly relevant, and much more successful achieving the end goal of link building, which is driving more relevant website traffic to your website
  • Paid ads- Flying v employed a programmatic display ads for futurola. These re-targeting efforts re-targeted visitors on futurola’s site by displaying their ads on different networks to those same visitors.
Next step 1996

Results

48.31%

Organic traffic has increased by 48.31%

45.81%

Sessions have also increased by 45.81%

34.81%

Page views have increased by 34.81%.

Keyword Ranking

Our keyword ranking increased as compared to previous month.

76.4%

Generated a 76.4% increase in transactions (online sales) from Organic Traffic only due to our SEO efforts

360%

360% increase in actions taken by users served with display / programmatic ads

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