Reading Time: 5 minutes2024 is set to be a dynamic year for digital marketers. Here are the top six trends you’ll want to look out for to maximize your conversions. Read on!
Digital Marketing in a Post-COVID World: What to Expect
The coronavirus pandemic has changed the economic landscape in many different ways, one of them being the significant impact it's made on digital marketing. Organizations who hadn't prioritized their online presence before COVID hit and triggered nationwide storefront...
How Do You Market A Video Production Company?
The sudden surge in video production has taken the technological world by storm. All kinds of businesses now employ video marketing. Whether they use it for educational purposes, to share product information, or express humor, video's a great content medium. Since a...
Don’t Bamboozle Leads! Use Simple English in Your Business Content
Give this a read: Molecular approaches to understanding the functional circuitry of the nervous system promise new insights into the relationship between genes, brain and behaviour. The cellular diversity of the brain necessitates a cellular resolution approach...
BOTF 101: Understanding Bottom-Of-The-Funnel Content Marketing
Reading Time: 5 minutesClosing the deal and actually making the sale are the real end goals for content marketing. Bottom-of-the-funnel content helps you do just that by turning customer intent into action. Here’s the 101 to get you started with BOTF content marketing.
How SEO Costs Compare to Traditional Advertising
Having an online presence is a must for most businesses. Even if you’re a small, local store, your customers likely searched for you before walking in (which is why Local SEO is so important!). Disruptions like COVID-19 have only increased the importance of having a...
Reasons Why You Should Add Translation in Your Digital Marketing Strategy
Just about 360 million of the world's 1.5 billion English speaking people are native users of this language. You need to remember this fact and the fact that people seem to prefer looking for goods and buying them in their native language and this includes while...
Why a Strong Brand is Important for Your Small Business
It's the biggest mistake most small business owners make. You might be doing it right now, without even knowing it! It's thinking small, and believing that building a strong brand around your business is either not required or beyond your capabilities. Let me ask you...
How Visual Sitemaps are Redefining The Modern Web
Purpose and Goals As the whole world goes online, many businesses and brands are quickly realizing the need to own a website. But there is a problem. Many get carried away by the demand for the final product and overlook what it takes to develop a fully functional...
Top Shopify Apps For Your eCommerce Site
If you’re an e-commerce business owner and run your platform on Shopify, you’ll definitely have heard about apps. Apps add a lot of value to the Shopify experience. While the original platform itself is pretty powerful, it falls behind if you are looking at ways to...