Food and CPG brands need more than ads—they need flavor, feeling, and focus. From shelf appeal to scroll-stopping content, it takes a strategy that triggers the senses and sells the story. That’s why finding a top marketing agency with food experience is key.
At Flying V Group, we blend SEO, paid media, and content with performance data that makes every campaign count.
Whether you’re launching a new product or promoting a local menu, we help brands serve flavor with results. Your food deserves fans. We’re here to make sure they find—and remember—you.
Flying V Group (FVG)
At Flying V Group, we understand that food marketing is about more than appetite—it’s about audience, action, and return. Our team builds digital campaigns that bring flavor and function together. Whether you’re launching a new sauce, opening a neighborhood café, or pushing frozen snacks nationwide, we help you get seen, remembered, and purchased.
Core offerings:
- SEO campaigns that improve brand visibility on Google and help product pages rank
- PPC strategy that drives high-converting traffic with smart, targeted search and display ads
- Paid social content tailored to engage audiences on platforms like Instagram, Facebook, and TikTok
- Blog, email, and content strategy built around your unique brand voice
- Data tracking and analytics to measure impact and support smart decision-making
Approach:
- We combine visual storytelling with a data-first mindset
- Our team runs cross-channel campaigns that move people from scroll to cart
- We offer flexible timelines and custom solutions for startups, scale-ups, and national brands
Fit:
- CPG food brands looking for a top marketing agency with performance roots
- Restaurants that want to boost delivery orders, reservations, or foot traffic
- Teams that need creative execution with measurable business growth
We bring strategy, creativity, and insight to the table—because good food deserves great marketing.
Amra & Elma
Amra & Elma is a go-to agency for food and beverage influencer marketing. With a deep roster of lifestyle influencers, chefs, and content creators, they specialize in campaigns that feel real—not staged. Whether promoting a new beverage or building buzz for a snack brand, their team leans into visual storytelling that creates authentic connections.
What they offer:
- Influencer campaign management with audience fit and brand alignment
- In-house content production, including photoshoots, reels, and short-form video
- Performance reporting that tracks engagement, clicks, and reach
Strengths:
- High-impact social storytelling
- Great for national CPG launches or viral menu items
- Known for stylish, lifestyle-led creative
Best fit for:
- Beverage brands aiming for Instagram buzz
- Fast-growing DTC food companies
- Restaurant brands with a social-first strategy
If you’re looking for shareable, scroll-stopping food content, they deliver it at scale.
The Food Group
With more than four decades in the industry, The Food Group brings legacy expertise to modern marketing. Their specialty is CPG branding—especially where packaging, shopper behavior, and culinary trends intersect. They know how to position products to perform on shelves and in stores while maintaining strong digital presence.
Key services:
- Branding and identity for new and reimagined food products
- Shopper marketing strategies for retail and in-store promotions
- Culinary insight used to shape messaging and campaigns
- Recipe development and photo production for both retail and foodservice
Why it works:
- Their long-term view helps brands avoid short-term marketing mistakes
- In-house culinary team adds credibility to their food marketing voice
- They mix classic branding with digital-forward delivery
Great for:
- Supermarket-ready CPG brands
- Culinary-focused businesses
- Companies needing a full brand refresh with sales strategy
They offer more than marketing—they offer food-focused business insight.
Donovan
Donovan is a full-service digital marketing agency with a strong reputation in food and beverage. Their work spans branding, content, advertising, and influencer outreach. Their campaigns focus not just on engagement but on brand recall and loyalty. Clients like Budweiser and NatureSweet Tomatoes speak to their broad capability and performance across categories.
Services:
- Branding and creative development
- Web and social content
- SEO, paid media, influencer outreach
- Photography and video production for food
Strengths:
- Combines lifestyle aesthetics with measurable media impact
- Strong influencer relationships
- Skilled at turning brand moments into movement
Best fit:
- National CPG brands
- Restaurants and franchises launching new products
- Brands seeking a combination of traditional and digital media
Donovan’s blend of storytelling and conversion makes them a trusted agency for established brands looking to grow more.
Foodie Tribe
Foodie Tribe is known for one thing—food influencer campaigns. Their network of chefs, creators, and foodies covers nearly every niche in the culinary world. Their specialty is creating buzz for menu launches, food trucks, and CPG product drops. They bring restaurant energy to the influencer space with a clear focus on content that gets shared.
Offerings:
- Influencer partnerships, campaign planning, and content amplification
- Social media event coverage
- Real-time campaign metrics and insights
Strengths:
- Nimble, quick, and deeply connected to food communities
- Works well for experiential campaigns
- Great with local restaurant launches or regional food campaigns
Best for:
- Restaurant owners looking to build hype
- CPG brands with a local rollout
- DTC food startups aiming to build credibility fast
They give food brands a loud voice in crowded feeds.
Active Ingredients
Active Ingredients focuses on building strong food brands from the inside out. Their process blends design, strategy, and paid media to deliver campaigns that are equal parts creative and accountable. Their work includes both packaging and digital content, making them a full-spectrum partner for CPG teams.
Services:
- Brand identity, messaging, and packaging
- Paid media planning and execution
- Recipe videos, social content, blog copy
- Market testing and campaign optimization
What sets them apart:
- Seamless connection between visual design and ad strategy
- Strong attention to KPIs and campaign ROI
- Deep understanding of food retail environments
Fit for:
- Organic and natural food brands
- Companies launching premium or health-conscious products
- Teams that need both brand voice and performance metrics
They’re strategic, visually strong, and performance-focused.
Brightly Creative
Brightly Creative blends brand building with visual design—particularly for CPG brands in spirits, snacks, and condiments. They specialize in packaging design that stands out and connects emotionally. Their work centers on consumer psychology and shelf appeal, but it carries through to digital platforms as well.
Core services:
- Brand strategy and market positioning
- Packaging design for retail
- Content creation for web and social
- Strategic brand rollout plans
Why they’re unique:
- Focused on small-batch and craft products
- Emphasize “packaging as marketing”
- Strong in both creative direction and messaging
Best for:
- Craft food and drink brands
- Emerging snack lines and sauces
- Businesses rebranding for retail success
Their designs turn heads and drive trial—a true blend of art and sales.
How These Agencies Compare
When choosing a food marketing agency, brands need to match their goals with an agency’s strengths. Whether the focus is building awareness, driving trial, or scaling across markets, each agency on this list offers a unique edge.
Influencer & Content Strength
Amra & Elma and Foodie Tribe lead the way when it comes to influencer marketing and content that feels real. Their approach centers on authenticity—partnering with chefs, bloggers, and food lovers to create visuals and stories that feel like everyday recommendations, not ads.
These agencies shine for social campaigns and product launches that rely on credibility and culture. Recipe-driven storytelling, behind-the-scenes content, and user-generated buzz are their trademarks.
Branding & Packaging
If your brand needs to stand out on shelves—or wants a packaging refresh that tells your story in seconds—The Food Group and Brightly Creative are strong choices. The Food Group brings deep insight from decades in CPG marketing, aligning brand voice with consumer psychology.
Brightly Creative leans into craft and emotion, focusing on snacks, spirits, and premium products with a visual-first strategy. Both know how to turn packaging into your best-performing ad.
Performance Focus
Donovan and Active Ingredients blend creativity with data, making them ideal for brands that want content to look good and convert. Donovan balances brand building and measurable ROI through full-funnel paid campaigns and polished creative.
Active Ingredients merges thoughtful design with performance insights, crafting assets and strategies that track, test, and improve over time. For companies looking to invest smartly across channels, these two offer structure with results.
Cross-Channel Mix
Flying V Group stands out as a flexible, full-service partner. We don’t specialize in just one piece—we build end-to-end strategies that connect SEO, paid search, paid social, and content into one clear growth plan.
From product visibility to purchase, we help food brands run smarter campaigns without losing creativity or control. Our performance-first mindset keeps results on track, while our creative approach ensures your brand feels as good as it tastes.
Serve the Strategy with the Flavor
Finding the right team to grow your food brand is like perfecting a recipe—it takes the right blend. The top marketing agency knows how to mix story, style, and strategy into campaigns that sell.
At Flying V Group, we help CPG and restaurant brands turn ideas into action. Whether it’s SEO, paid ads, or full-funnel content, we build what feeds growth. If you want more than just pretty pictures and need real results, let’s talk. We’re ready to turn your brand’s flavor into momentum—and every move into measurable return.
FAQs
1. What services should CPG and restaurant brands expect from food marketing agencies?
Expect menu/product branding, packaging design, influencer campaigns, social & email marketing, brand storytelling, local & national media buying, SEO/PPC targeting foodie audiences, UGC, and food photography. Agencies tailor campaigns for shelf impact, dine-in growth, or e-commerce food sales, covering the entire customer journey.
2. How do agencies build brand awareness for CPG products?
They craft authentic brand narratives, secure influencer placements, run social ads (Instagram, TikTok, YouTube), pitch product features in hospitality media, and drive sampling or POS campaigns. For shelf success, they layer SEO, reviews, retail placement support, and data-backed trade marketing.
3. What tactics boost restaurant foot traffic and online orders?
Tactics include localized SEO (Google My Business, maps), hyper-targeted social ads, visually enticing food photography & UGC, email blasts with offers, menu specials via social platforms, influencer dine-ins, and optimized ordering platforms. Some use geofencing around competitors to win diners.
4. How is ROI measured in food marketing?
Agencies track KPIs such as sales uplift, promo redemptions, foot traffic, online orders, CPC on ads, social engagement, new email subscribers, and influencer-generated conversions. For CPG, they also measure distribution expansion, repeat purchases, and velocity at retailers.
5. Why partner with a food-specialist agency versus general marketers?
Food-specialist agencies understand industry nuances like seasonality, shelf life, compliance, and sensory branding. They bring creative food photography, recipe-based content, and nav shows expertise, and restaurant menus, ensuring marketing resonates with taste, culture, and purchasing behaviors of consumers.
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