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SMM/LinkedIn Case Study: How FVG Helped This Waste Management Services Company

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Social media marketing is a great way to grow brand awareness, increase website traffic, and generate leads. For many businesses, the challenge lies in finding the right mix of channels, content, and strategies to achieve desired results.

A waste management services company hired the Flying V Group to develop an effective social media plan and establish a presence on LinkedIn, one of the fastest-growing professional networking sites.

Most businesses in the waste management industry don’t consider social media marketing a priority. Let alone LinkedIn marketing, which is traditionally made up of executives, recruiters, and job seekers.

We will share how The Flying V Group helped Waste Control Inc gain a presence on LinkedIn and drove results with an effective social media campaign. We’ve been working with this company for over four years now.

This LinkedIn Case Study will show you how The Flying V Group helped Waste Control Inc by revamping its website. We’ll also share how creating a content plan, improving its SEO, and using LinkedIn Ads improved its awareness.

Who is Waste Control? 

Waste Control Inc aims to offer effective waste services to businesses in California and Arizona at an affordable rate. Waste Control provides waste management solutions to assist your business in saving time and money.

It does this holistically, offering a comprehensive range of services, from solid waste collection to disposal of hazardous materials. Waste Control Inc is one of the few companies offering these services in California and Arizona.

From custom commercial waste management plans to waste contract maintenance and auditing of waste invoices, Waste Control Inc. is the go-to choice for waste management services in the West and Southwest.

These are some of their services

  • Handling missed pick ups 
  • Scheduling services 
  • Bin audits 
  • Waste characterizations 
  • Scheduling of equipment repairs 
  • Bidding of services 
  • Contract management.

What Was the Problem Statement?

Waste Control approached us to improve its social presence and build brand awareness on LinkedIn. Specifically, they were looking to drive leads for the waste management services they provide.

They previously had little LinkedIn presence and needed help building a solid social media presence to reach their target audience.

A lot of people didn’t know that Waste Control services are available. Few customers were actively searching for their actual services. So they needed to open up the audience and explain that this service exists by creating and distributing content on LinkedIn. They needed to show what Waste Control does and why they do it.

When we checked their website traffic, it was low and showed no conversions. So they needed help driving more quality leads for Waste Control’s services.

Overall, Waste Control needed help amplifying its LinkedIn presence and driving quality service leads

What Was FVG’s Approach?

We worked on a tailored solution to help Waste Control achieve its goals and objectives. We started by creating an overall strategy and plan, which included revamping their website, generating content, engaging with the right target audience through LinkedIn Ads, and optimizing organic campaigns to maximize ROI.

This strategy would help Waste Control create a strong LinkedIn presence and drive more quality leads for their services.

Revamping their Website

The first thing we worked on was revamping the website. We focused on making it more user-friendly and aesthetically pleasing so that users can easily find the information they need. We also optimized all web pages for better SEO performance. This would ensure more people can find their website and explore their services.

Our web design team ensured that the website contains all the necessary information about their services, so people can easily understand what Waste Control offers and why they should consider it. We also added contacts and a strong call-to-action throughout the website, which would help to drive conversions.

The technical SEO team worked on improving the website’s performance by optimizing all web pages and ensuring that they load quickly. This would help create a better user experience and help the website rank higher in search engine results pages.

Generating Content

Next, we focused on generating content that would be helpful to the target audience. We began by defining their target audience to create relevant content. We interviewed their existing clients and analyzed their competitors to gain insights about the industry.

We then used tools such as SEMrush and Ahrefs to generate content ideas that would be valuable to their target audience. We created a content calendar to help us publish content regularly.

We would publish both blog posts and research-based articles on their website. This would help them to become an industry leader and establish a strong presence online. We also made sure that the content is optimized for search engine ranking.

Finally, we identified social media influencers on LinkedIn that could help grow their brand’s reach. We ran a campaign to increase organic website traffic, making Waste Control more visible on the web.

Engaging with the Right Target Audience through LinkedIn Ads

We used LinkedIn ads to target the right audience and engage with them. We selected the right demographics, interests, job titles, etc., that matched the company’s target audience. This resulted in higher conversions and an increase in website traffic.

The team also analyzed the campaigns to identify improvement areas and understand user behavior. This data was used to create more effective campaigns in the future.

Content Repurposing

We are great believers in creating content once and distributing it forever. To do this, we identified popular pieces of content and repurposed them into different formats, like infographics and social media posts.

One blog post could be repurposed in 5 social media posts, two newsletters, and one infographic. This helped to maximize the reach of our content.

Analytics and Reporting

We used Google Analytics to track the performance of our campaigns. This helped us understand how people engaged with our content and where we can improve.

At the end of the campaign, we provided Waste Control with detailed reports that included insights, recommendations, and actionable steps. This enabled them to understand their performance and develop better strategies for the future.

What Was the Impact?

The Waste Control campaign increased website traffic and engagement with the right target audience. Awareness generation for Waste Control improved drastically.

Digital marketing is responsible for 30 percent of Waste Control topline revenue. This niche is in a relatively tech-conservative industry, so they never prioritized digital marketing as an option before we worked with them. We helped the company connect with its potential customers in six months and gain an edge in the competitive landscape.

Its LinkedIn outreach increased by 40 percent, and their organic search traffic increased by 50 percent. The most rewarding outcome was that the team could generate leads and convert them into potential customers. We’re excited to continue our work with Waste Control and help them reach new heights!

Waste Control closed its biggest client through LinkedIn outreach. This was a huge success for our team and the client’s business. We’re proud that our efforts resulted in them having a successful campaign.

Our Google Analytics report gave Waste Control insight into who was visiting their website and what content they found most engaging. With this information, the company could adjust its online presence and create content that resonated with its target audience.


The Waste Control LinkedIn case study shows that social media marketing/ LinkedIn outreach can effectively reach and engage the right audience. Through digital marketing, Waste Control was able to increase website traffic, improve brand awareness and convert leads into customers.

It was an impressive feat for a company in a relatively tech-backward industry to see them put digital marketing on the map and achieve success. With our help, Waste Control was able to tap into a new market and improve its business.

Their success in the waste management industry has encouraged other companies to take advantage of the power of digital marketing. It shows what good strategy and hard work can bring: tangible results. We’re excited to continue to help Waste Control look towards the future of their business!

As Flying V Group, we can provide you with an effective digital marketing strategy and data-driven insights to maximize the results of your campaigns. We offer social media marketing, SEO, content marketing, and more to help you reach your goals.

Our team of digital marketing experts can help your business grow and succeed in the online world. We will listen to your challenges and create a customized solution that works for you.

Whether you want to increase website traffic, improve brand recognition or convert leads into customers, Flying V Group can help you reach new heights in digital marketing. Contact us today and start the journey to success.

Share this LinkedIn case study to help other businesses reach their digital marketing goals. We look forward to hearing from you!

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Written by Robb Fahrion

Robb Fahrion is a Co-Founder and Partner of Flying V Group. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients' businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially.

August 4, 2023



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