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Bliss Car Wash
Company Name:
BLISS Car Wash
Services:
Meta Advertising Campaigns
City:
California
Industry:
Car Wash Industry
State:
Florida
Challenges Faced

Challenges Faced

BLISS Car Wash has more than 10 locations in different parts of California. With the expansion of locations came the challenge of maintaining consistent brand messaging and ad performance across diverse markets. Each location had unique characteristics and customer behaviors, requiring tailored strategies to ensure each campaign resonated effectively with the local audience.

Another challenge was supporting the launch of two new locations. This involved not only generating awareness in entirely new markets but also ensuring the successful integration of these locations into existing campaigns.

Solutions We Implemented

Location

Engagement Campaigns Across Locations

Tailored campaigns were launched across locations, focusing on local demographics, driving consistent engagement and strengthening brand presence.

Landing Page Optimization

Landing Page Optimization

We streamlined landing pages with clearer navigation and compelling CTAs, significantly boosting conversion rates and
user engagement.
Crafting and Running Offers

Crafting and Running Offers

We introduced attractive offers like the “Unlimited Car Wash Membership for $10,” which effectively attracted new customers and increased membership retention.
Successful Launch of<br />
New Locations

Successful Launch of New Locations

We managed the marketing campaigns for the launches of two new locations in Covina and Huntington Beach, utilizing streamlined lead campaigns and a compelling offer.
To support the Covina and Huntington Beach launches, we promoted a “30 Days Free Car Wash” offer, driving strong initial traffic and membership sign-ups.
Data-driven AB Testing

Data-driven AB Testing

To determine the most effective platform for promoting the Huntington Beach location, we conducted A/B testing on Facebook and Instagram. By comparing engagement, click-through, and conversion rates, we identified the platform that delivered the highest ROI, enabling us to allocate resources more efficiently and maximize promotional impact.

Reel Video

Leveraging Reel Video Creatives

Reel video creatives were utilized to highlight the BLISS Car Wash experience, leading to a substantial increase in lead flow and broader audience engagement.
Result

Results

  • Average cost per link click of $0.92 across all locations since beginning of management.
  • More than 600k post engagements on all ads with an average of $0.01 per engagement since beginning of management.
  • 2000+ website leads on our new location launch campaigns with an average cost of $1.35 per lead.

Next Steps

  • Scale successful Reel video and location-specific campaigns.
  • Develop new offers based on data-driven insights.
  • Apply launch strategies to future new locations.
  • Focus on customer retention with personalized campaigns.
  • Continuously optimize campaigns through regular data analysis.
Next Step