Challenges Faced
BLISS Car Wash has more than 10 locations in different parts of California. With the expansion of locations came the challenge of maintaining consistent brand messaging and ad performance across diverse markets. Each location had unique characteristics and customer behaviors, requiring tailored strategies to ensure each campaign resonated effectively with the local audience.
Another challenge was supporting the launch of two new locations. This involved not only generating awareness in entirely new markets but also ensuring the successful integration of these locations into existing campaigns.
Solutions We Implemented
Engagement Campaigns Across Locations
Tailored campaigns were launched across locations, focusing on local demographics, driving consistent engagement and strengthening brand presence.
Landing Page Optimization
user engagement.
Crafting and Running Offers
Successful Launch of New Locations
Data-driven AB Testing
To determine the most effective platform for promoting the Huntington Beach location, we conducted A/B testing on Facebook and Instagram. By comparing engagement, click-through, and conversion rates, we identified the platform that delivered the highest ROI, enabling us to allocate resources more efficiently and maximize promotional impact.
Leveraging Reel Video Creatives
Results
- Average cost per link click of $0.92 across all locations since beginning of management.
- More than 600k post engagements on all ads with an average of $0.01 per engagement since beginning of management.
- 2000+ website leads on our new location launch campaigns with an average cost of $1.35 per lead.
Next Steps
- Scale successful Reel video and location-specific campaigns.
- Develop new offers based on data-driven insights.
- Apply launch strategies to future new locations.
- Focus on customer retention with personalized campaigns.
- Continuously optimize campaigns through regular data analysis.
