Social media is so huge these days when it comes to marketing for any brand. This is so for at least two reasons; one is that everyone is on social media! Secondly, people use conversations on social media to talk about brands.
With conversations going on on social media, it is so easy to build word-of-mouth recommendations and to build a buzz around a brand. It is also easy to create a community of people who love you and are willing to buy what your company has to offer.
Social media helps you interact with your customers, find out what their problems are, and even ask them what they want from you.
In short, marketing on social media is so amazing!
The good thing is that every brand can benefit from all that social media has to offer, including crypto companies. It is rather unfortunate that many social media channels have set up and enforced many restrictions when it comes to marketing crypto on social media.
Can’t blame them too much; crypto scams continue to plague unsuspecting victims. These regulations are enforced to protect social media users from scams.
Regardless of restrictions, there are numerous ways to boost your brand on social media. We’ll consider eight strategies that’ll help you in this regard.
It’s easy to register for a new account and start posting content, but it’s harder to get followers, let alone ones that convert into leads or customers.
However, with the right strategy and some patience, there are ways to make sure your efforts aren’t in vain—and that they’re actually effective at growing your business.
We’ll dive right into the eight strategies.
1. Create Your Own Website
The first thing you should consider when taking your brand to social media is to have a website for your business. No, we’re not referring to a free WordPress site. Neither are we talking about a social media account. We’re referring to a self-hosted website.
As opposed to creating a social media account and leaving it at that, having a website of your own gives you liberties that you wouldn’t get anywhere.
Think about this; would you prefer to run your business in someone’s store, or you’d have a store of your own?
Any sane businessman would want to rent his own space, customize it according to his taste and needs, and run the business from there.
We are so happy you’re a sane and strategic businessman. Hence, instead of relying on social media, someone’s platform, to build your business, you’ll get a platform of your own where you can do whatever you deem necessary for your business.
Let’s tell you something you may know already; social media has a lot of restrictions on the number of posts to post in a day, the kind of ads to run, what is accepted or not, and what not. We are sure you have first-hand experience, given that you’re in the crypto space.
These regulations are in a way good because they help maintain orderliness on the platform and prevent illicit activities. However, they’re not always favorable for many businesses, especially for crypto.
We mentioned ‘especially crypto’ because the rate of crypto scams has shot through the roof in recent years. Therefore, some social platforms have ban crypto adverts altogether.
Another thing to consider is that these platforms can disappear at any moment. When they do, they go down with your business. Of course, we need not remind you about what happened when Facebook shut down for a day. Imagine it shut down forever. When that happens, all your hard work, your followers, your authority, everything dies with it.
We can’t say the same for your own website.
Apart from the flexibility you have with your website, having a site of your own allows you to capture the email addresses of customers, track the customer journeys, and even display all your services without restrictions to the character limit. You can even create any length of content to provide the information that your customers need.
In short, having a website is the most basic way that you can promote your brand and build authority.
It’s also one of the best ways to collect more data on your audience’s interests and preferences so that you know how to better reach out to them in the future.
Think about it; where do you think all your traffic from social media would like to know more about you or probably take a specific action? It’s your website! That’s why you should have it as the first step
Alright. You have your website now. It’s time to do something to stand out. It’s time to rock your social media presence. It starts with your social media account.
2. Optimize Your Social Media Pages with Relevant Keywords
Once you’ve created your social accounts, you’ve already taken the first step to establishing your social media presence. It is important now to optimize all your accounts with keywords.
Keywords help search engine algorithms know what your account or posts are about. Also, anyone surfing the internet uses keywords to find what they need help with.
The only way to know which search terms people are using is to perform keyword research. There are many keyword research tools that can help you. Ahrefs, Semrush, and Keyword Planner are great tools you can use.
Any of the tools mentioned above would help you find the exact terms your customers are typing into search boxes. This insight would help you know which words to use in your posts, profile descriptions, ads, and even hashtags.
As you search for keywords, be sure to select only the ones that relate directly to your crypto business.
This will help you target the right keywords and attract the kind of customers that would actually do business with you. Including relevant keywords in your bio, URL, and posts would help people find your posts more easily and make them more likely to engage with the content you post.
After creating your social profiles and optimizing them, it’s time to regularly update your account with content.
3. Regularly Update Your Accounts
Creating your social accounts is just the start of the journey. The real work is yet to begin. You’re going to need to be consistent with your social media posts.
To stay on point, we recommend posting at least once per day on each platform. Some days will be slower than others, but in general, this is what I do:
Post content that is relevant to your industry and target audience. This could include articles about crypto trading tips or updates about regulatory changes in the crypto space.
The goal is for people who are interested in crypto trading will see these types of posts and start following you because they enjoy reading them!
Another reason to stay consistent is that it reinforces your brand in the minds of your customers. How probable would it be for you to remember someone who shows up once a month?
Research has shown that before someone decides to buy from you, they need to see you, your company, or even your ad about seven to eight times before they make that decision. Posting consistently on social media would help you easily stay on your customer’s minds whenever they need crypto services.
Speaking about consistent posting, let’s see what you have to post on social.
4. Share Crypto Content
It goes without saying that you’ll have to post crypto-related content on your social media. The content should be relevant to your business and your audience.
This is a fine opportunity to demonstrate your expertise in your field. It’ll also give you the chance to address customer concerns and talk about your services.
Sure, you don’t have to create every content yourself. You can also curate content from other sources in addition to posting your own original material.
It’s important that the things you post on social media are in line with what people expect from brands like yours.
Apart from educational content, you can post customer reviews and stories. You can even post fun crypto jokes to entertain your followers. Remember, the goal is to appear trustworthy and yet fun at the same time.
Another thing you can do to boost your brand is to ask questions and listen to answers.
5. Ask Your Target Audience Questions and Listen to Their Answers
It’s important to remember that your target audience is different from you, and therefore they have their own needs and wants.
That’s why it helps to ask them questions or run periodic polls to find out exactly what challenges your customers are facing, what they need you to fix for them, and what they’ll suggest you do to make your brand more enjoyable to engage with.
For example, if your target audience is teenagers, then it would make sense to ask them questions such as: “What do you want to see in a product?” or “How would you prefer to interact with our brand?”
If your target audience is business professionals, however, then it makes sense to ask them questions like: “How can we help grow your company with our crypto service?” or “How do we fit into your overall market landscape for cryptocurrency?”
This will give insight on how best to reach out beyond just being directly marketed at people who are already interested in crypto.
You don’t have to interact with your customers alone. Teaming up with others in the crypto space on social media is a fine strategy to boost your crypto brand.
6. Interact with Others in the Crypto Industry
Like you, there are several crypto companies and influencers that have already established their brand and their following on social media. It would be a smart move to befriend and engage with them. The more you engage with them, the better your brand will be perceived by your audience.
Interacting with other brands, companies, and influencers in the crypto niche would give you ideas on some strategies you can implement for your own brand. It’ll also help you see what’s working and what isn’t, hence hastening the progress of your brand.
Apart from observing and asking questions, you can also republish their content on your channel. Not only will they appreciate it, but this interaction will help you network with other crypto enthusiasts and expand your audience.
As you do, there’s a high probability that they’ll return the favor. The more they share your content, the more your brand gets exposed to newer audiences. Very soon, you’ll realize that your followers are growing at a steady pace.
Another thing you can do is ask them questions about their work and lifestyle, or even just simply engage in conversation with them on social media. Asking questions shows that you care about what they have to say and makes it easier for them to promote anything else that may be relevant for both of you!
7. Focus on Quality over Quantity
We’ve mentioned posting content consistently and all. But no one would care about your brand if you’re only publishing so so content. In short, your brand’s presence on social media should be based on quality, not quantity.
Think about this; What kind of content are you willing to like, comment on, or share on social media? Obviously, the kind of content that teaches, educates, or even entertains you. Put simply, content that is useful and relevant. It is the same with your crypto audience.
We recommend that you share only content that is very useful to your business and your audience. This would help you build trust with potential customers and help build quality relationships.
Nothing beats quality content. Trust us, posting once a week and yet a high-quality one, would do you more good than posting irrelevant and boring content every day.
8. Encourage Peer-to-Peer Sharing and Positive Reviews
Wherever your audience is, it’s likely that they’ll want to share your content with their friends and followers. They can do this easily on social media, where they have a large network of followers and friends who are also interested in cryptocurrency.
In order to encourage them to share your content online, you should give them a reason to do so. Better still, you can tell them to share your content. You’ll be surprised by the response.
One way we’ve seen companies accomplish this is by offering their readers (and their friends) special deals or discounts on products or services that they’re interested in. In other words, get people involved in boosting your brand!
Final Thoughts on Ways to Boost Crypto Brand with Social Media
There you have it; eight ways to boost your crypto brand through social media. If you’re a company or brand in the crypto space, it’s crucial to have a strong social media presence. Social media can help you interact with current customers, build up your community, find potential new customers, and even connect with influencers in the crypto industry.
There are a lot of great ways for you to do that effectively. All you need to do is find the ones that work best for your brand.
Our hope is that after reading this post, you’ll have a better understanding of how to effectively leverage the power of social media for your crypto business. We understand that managing social media accounts can be a time-consuming endeavor but by focusing on these eight areas, you’ll be well on your way to building a solid brand that people will trust.