REQUEST A CALL
REQUEST A CALL
Select Page

Paid Social Specialist

  • Location Remote
  • Job Type Full-time
  • Reports To Paid Media Manager

Job Overview

We are hiring for a highly skilled Paid Social Specialist to lead a book of accounts. Seeking a hyper-analytical mind-set to identify patterns and optimize paid media campaigns across multiple platforms, including Meta (Facebook & Instagram), LinkedIn, TikTok, and Google/Bing PPC. The ideal candidate is a data-driven, results-oriented professional with deep expertise in strategic planning, audience targeting and segmentation, conversion optimization, A/B Testing, advanced tracking utilization, and ROI analysis.

Key Responsibilities

  • Develop, manage, and optimize high-performing paid social media campaigns to drive conversions and revenue growth.
  • Conduct thorough persona analysis, audience segmentation, and competitive analysis to inform campaign strategy.
  • Create, test, and iterate ad creatives, landing pages, and messaging to improve CTR, CVR, and ROAS.
  • Implement bid strategies, A/B testing, and conversion tracking to maximize campaign effectiveness.
  • Monitor campaign performance daily and adjust budgets, bids, and strategies based on data-driven insights.
  • Stay up-to-date with the latest algorithm changes, trends, and ad platform updates to ensure best practices are implemented.
  • Manage ad spend effectively, ensuring campaigns stay within budget while maximizing ROI.
  • Work collaboratively with creative teams, designers, and content strategists to develop engaging ad assets.
  • Provide detailed reporting and analysis on KPIs, making data-backed recommendations for optimization.
  • Explore and test new advertising channels (e.g., Reddit Ads, Pinterest, Snapchat) for potential opportunities.

Qualifications & Skills

  • 5+ years of hands-on experience managing PPC and paid social campaigns with proven success. .
  • Expertise in Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads, and PPC. 
  • Advanced knowledge of Google Analytics (GA4), Google Tag Manager, and UTM tracking. 
  • Strong analytical skills with experience in data interpretation, attribution modeling, and funnel optimization. 
  • Proficiency in Excel/Google Sheets, Looker Studio (Google Data Studio), and other reporting tools. 
  • Experience with remarketing, audience segmentation, and dynamic ad strategies. 
  • Understanding of conversion rate optimization (CRO) principles and experience working with landing page builders (e.g., Unbounce, Instapage). 
  • Excellent communication skills and ability to present insights to stakeholders.
  • Google Ads and Meta Blueprint Certifications are a plus. 

Why Join Us? 

  • Competitive salary and performance-based incentives. 
  • Opportunity to work with high-growth brands and cutting-edge ad technologies. 
  • Flexible work environment  – fully remote role. 
  • Continuous learning opportunities and access to top-tier industry training. 
  • A collaborative, innovative team culture that values data-driven decision-making. 

If you’re a paid media expert who thrives on performance marketing and loves optimizing campaigns for maximum impact, we’d love to hear from you! Apply now and take your career to the next level.

To Apply

Please submit your resume, a brief cover letter.