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OptiSource

Amazon Premier Consulting and Execution

How We Helped Our Client OptiSource
Generate $593,925 in Sales

E-commerce is not only competitive, it is also highly saturated. Even if you are an established brand, you face a big challenge. But, exceptions do exist and OptiSource is one of them. Our team at Flying V Group managed to accelerate the pace of OptiSource’s online revenue growth and success.

When We Started, These Were the Challenges Before Us

Changing Market Trends

Changing Market Trends

Getting Low Search Traffic

Getting Low Search Traffic

Amazon Backend Issues

Amazon Backend Issues

Unoptimized Listings

Unoptimized Listings
(optimized for B2B prior to this campaign)

Increased Fees and Competition on Amazon

Increased Fees and Competition on Amazon

Our Task Was Cut Out

Our Task Was Cut Out

Before diving down into solutions, it is always better to state out the goals we are targeting for and that’s exactly what we did:

  • Evaluated the performance of new and revamped products
  • Reviewed pre-existing listings on Amazon
  • PPC ad optimization for improved CTR

This Continued for Two Years, and as a Result

$500k

An impressive $593,925 in sales generated

4M

6.6 million impressions and 22,000 clicks

0%

CPC from $1.45 to $1.34

0%

Conversion rate from 8.17% to 17.5%

1.5X

2.4X Return on Ad Spend

These Are the Steps We Undertook

Product Revamp and Launch

Helped client introduce new products like Fog Free and Foaming Hand Sanitizer, revamping existing products such as Clear View Gallon and Optipets, and a targeted focus on the Eye Doc Premium mask.

Product Revamp and Launch
Market Opportunities

Capitalizing on Market Opportunities

Every crisis brings new opportunities. When there was a period of shortage, we leveraged it to market Kimwipe SKUs.

Capitalizing on Market Opportunities

Every crisis brings new opportunities. When there was a period of shortage, we leveraged it to market Kimwipe SKUs.

Market Opportunities

PPC Campaigns

Maintained CPC stability and improved conversion rates
while sustaining a profitable ROAS.

PPC Campaigns
Growth Opportunities

Growth Opportunities

  • Identifying potential areas for growth.
  • Encompassing new product launches.
  • International expansion.
  • Optimization of existing products.

Growth Opportunities

  • Identifying potential areas for growth.
  • Encompassing new product launches.
  • International expansion.
  • Optimization of existing products.
Growth Opportunities

“I am speechless and at the same time super grateful after reading your email. You guys are top-notch service, you are the Johnny Walker Blue Label of e-commerce”

Julian Pabon

Marketing Manager, OptiSource

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