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Allied Coating
Company Name:
Allied Coatings, Vista, CA
Services:
Epoxy Flooring, Concrete Staining, and Concrete Resurfacing – Flooring and Coating

Challenges

The client was receiving a high volume of conversions, primarily through phone calls, but there was a significant discrepancy between the reported conversion data and what the client actually received. The campaigns used a Maximize Conversions bidding strategy, but this was based on inaccurate conversion data, leading to suboptimal performance.

Solution

We paused all conversion actions that couldn’t be accurately measured, such as Clicks to
Call and Page View tracking conversions. To improve tracking accuracy, we;

Google Ads

Created conversion goals directly within Google Ads.

Website

Installed the Google Tag on the
client’s website.

Call

Implemented tracking for Calls from the Site and Contact Forms by linking the form submissions to a thank-you page (https://alliedcoatings.com/thank-you/).

Results

Results

Initially, these changes led to an 83% drop in reported conversions and a 531%
increase in CPA. However, as accurate conversion data accumulated, we
achieved significant improvements: a 49% reduction in CPA and a 149%
increase in conversions.