Company Name:
Allied Coatings, Vista, CA
Services:
Epoxy Flooring, Concrete Staining, and Concrete Resurfacing – Flooring and Coating
Challenges
The client was receiving a high volume of conversions, primarily through phone calls, but there was a significant discrepancy between the reported conversion data and what the client actually received. The campaigns used a Maximize Conversions bidding strategy, but this was based on inaccurate conversion data, leading to suboptimal performance.
Solution
We paused all conversion actions that couldn’t be accurately measured, such as Clicks to
Call and Page View tracking conversions. To improve tracking accuracy, we;
Created conversion goals directly within Google Ads.
Installed the Google Tag on the
client’s website.
Implemented tracking for Calls from the Site and Contact Forms by linking the form submissions to a thank-you page (https://alliedcoatings.com/thank-you/).
Results
Initially, these changes led to an 83% drop in reported conversions and a 531%
increase in CPA. However, as accurate conversion data accumulated, we
achieved significant improvements: a 49% reduction in CPA and a 149%
increase in conversions.