Cloud10 Car Wash was experiencing suboptimal performance from their paid media campaigns. They faced significant challenges with inaccurate tracking, leading to campaign optimizations that did not align with their business goals. The campaigns were focused on low-value actions, such as phone calls, which diverted the budget and impression share away from high-quality traffic and the right audience. The need was to shift the focus toward users engaging with business map and location extensions, ultimately driving in-person visits.